Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World


Gary Vaynerchuk - 2013
    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

The Art of Gathering: How We Meet and Why It Matters


Priya Parker - 2018
    If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says -- to acknowledge, to learn, to challenge, to change -- we learn how to organize gatherings that are relevant and memorable: from an effective business meeting to a thought-provoking conference; from a joyful wedding to a unifying family dinner. Drawing on her experience as a strategic facilitator who's worked with such organizations as the World Economic Forum, the Museum of Modern Art, and the retail company Fresh, Parker explains how ordinary people can create remarkable occasions, large and small. In dozens of fascinating examples, she breaks down the alchemy of these experiences to show what goes into the good ones and demonstrates how we can learn to incorporate those elements into all of our gatherings. The result is a book that's both journey and guide, full of big ideas with real-world applications that will change the way you look at a business meeting, a parent-teacher conference, and a backyard barbecue.

Body Language: How to Read Others' Thoughts by Their Gestures


Allan Pease - 1981
    Now with Body Language, you can learn to read others' thoughts by their gestures. You can use it to tell if someone is lying. Find out how to make yourself likeable, and how to encourage co-operation from other people. You can use it in countless work situations, including how to interview and negotiate successfully. You can even use it to find a compatible friend or partner. Over half a million people have learned the secrets of body language with Allan Pease, and you can too.

Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time


Susan Scott - 2002
     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

How to Start a Conversation and Make Friends: Revised and Updated


Don Gabor - 1983
    This revised and updated edition offers easy time-tested ways to improve anybody's ability to communicate in business and social situations, either in person or in cyberspace.

The Nonviolent Communication Training Course


Marshall B. Rosenberg - 2006
    Join the pioneering creator of NVC for more than nine hours of in-depth instruction that includes:Nine immersive CDs that teach you how to use NVC to discuss difficult emotions, deepen intimate relationships, mediate impossible conflicts, and much moreWorkbook with more than 50 exercises to strengthen your ability to successfully apply NVC in the fieldSeven Nonviolent Communication training cards you can use on the spot to express yourself and listen to othersCourse objectives: Identify the four steps of the Nonviolent Communication processEmploy the four-step Nonviolent Communication process in every dialogue you engage inUtilize empathy to safely confront anger, fear, and other powerful emotionsDiscover how to overcome the blocks to compassion, and open to our natural desire to enrich the lives of those around us

Adult Children of Emotionally Immature Parents


Lindsay C. Gibson - 2015
    You may recall your childhood as a time when your emotional needs were not met, when your feelings were dismissed, or when you took on adult levels of responsibility in an effort to compensate for your parent’s behavior. These wounds can be healed, and you can move forward in your life.In this breakthrough book, clinical psychologist Lindsay Gibson exposes the destructive nature of parents who are emotionally immature or unavailable. You will see how these parents create a sense of neglect, and discover ways to heal from the pain and confusion caused by your childhood. By freeing yourself from your parents’ emotional immaturity, you can recover your true nature, control how you react to them, and avoid disappointment. Finally, you’ll learn how to create positive, new relationships so you can build a better life.Discover the four types of difficult parents:The emotional parent instills feelings of instability and anxietyThe driven parent stays busy trying to perfect everything and everyoneThe passive parent avoids dealing with anything upsettingThe rejecting parent is withdrawn, dismissive, and derogatory

Reading People: How Seeing the World through the Lens of Personality Changes Everything


Anne Bogel - 2017
    But what we're finding is this: knowing which Harry Potter character you are is easy, but actually knowing yourself isn't as simple as just checking a few boxes on an online quiz.For readers who long to dig deeper into what makes them uniquely them (and why that matters), popular blogger Anne Bogel has done the hard part--collecting, exploring, and explaining the most popular personality frameworks, such as Myers-Briggs, StrengthsFinder, Enneagram, and others. She explains to readers the life-changing insights that can be gained from each and shares specific, practical real-life applications across all facets of life, including love and marriage, productivity, parenting, the workplace, and spiritual life. In her friendly, relatable style, Bogel shares engaging personal stories that show firsthand how understanding personality can revolutionize the way we live, love, work, and pray.

Inside of a Dog: What Dogs See, Smell, and Know


Alexandra Horowitz - 2009
    The answers will surprise and delight you as Alexandra Horowitz, a cognitive scientist, explains how dogs perceive their daily worlds, each other, and that other quirky animal, the human.Temple Grandin meets Stephen Pinker in this engaging and informative look at what goes on inside the minds of dogs—from a cognitive scientist with a background at The New Yorker.With more than 52 million pet dogs in America today, it’s clear we are a nation of unabashed dog-lovers. Yet the relationship between dogs and humans remains a fascinating mystery, as no one really knows what goes on in the canine mind. Now, in Inside of a Dog, Alexandra Horowitz fuses her perspectives as both scientist and dog-owner to deliver a fresh look at the world of dogs—as seen from the animal’s point of view. Inspired by her years of living with her own dog, Pumpernickel, who was a constant source of delight and mystery, Horowitz’s mind became filled with questions and ideas. In crisp, clear prose, she draws on her research in the field of dog cognition to give readers a sense of a dog’s perceptual and cognitive abilities—and paints a picture of what the canine experience is like. Horowitz’s own scientific journey, and the insights she uncovered, allowed her to understand her dog better and appreciate her more.Containing up-to-the minute research and providing many moments of dog-behavior recognition, this lively and absorbing book helps dog owners to see their best friend’s behavior in a different, and revealing light, allowing them to understand their pets and enjoy their company even more.

No: The Only Negotiating System You Need for Work and Home


Jim Camp - 2007
    - Out of the blue your best customer demands a huge discount--or else he takes his business elsewhere. - You think you finally have a buyer for your home, but then at the last minute she demands that you pay for new landscaping of the yard--or no deal. There are plenty of other properties for sale, and she says she'll walk. - Your son is having trouble in school, and you have to think about how to deal with his "my way or the highway" teacher. When confronted with these--and innumerable other--day-to-day negotiating challenges at work and in your personal life, most people start to guess about how much they should give up in compromise to make the other side happy ("I'll just meet them halfway, and we can put this problem to bed"). Jim Camp has a better way for you to negotiate: "NO." Saying "no" is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are. It is a proven and an amazingly effective system that avoids unwarranted assumptions, needless compromises, and wild guesses, showing: - How to stop being needy, banishing emotional responses such as "I must keep this customer's business" or "I have to sell this house now," and start focusing on what you can control--yourself- Why in a negotiation the two worst things to hear are "yes" and "maybe"- How to get to the heart of the issue through the art and science of asking great questions- How to find out who the real "decider" is and stop negotiating with the unqualified We live in a compromise- and assumption-based world, but Jim Camp flips conventional wisdom on its head and in the process makes you a more effective negotiator with clients, customers, spouses, kids, neighbors, and coworkers. Through Camp's system you'll find that "no" is just the start of the negotiation, not the end of it. With it, you'll get everything you want and you'll build solid relationships with those you negotiate with.

We Need to Talk: How to Have Conversations that Matter


Celeste Headlee - 2017
    Headlee is a talented, honest storyteller, and her advice has helped me become a better spouse, friend, and mother.”  (Jessica Lahey, author of New York Times bestseller The Gift of Failure)Today most of us communicate from behind electronic screens, and studies show that Americans feel less connected and more divided than ever before. The blame for some of this disconnect can be attributed to our political landscape, but the erosion of our conversational skills as a society lies with us as individuals.And the only way forward, says Headlee, is to start talking to each other. In We Need to Talk, she outlines the strategies that have made her a better conversationalist—and offers simple tools that can improve anyone’s communication. For example: BE THERE OR GO ELSEWHERE. Human beings are incapable of multitasking, and this is especially true of tasks that involve language. Think you can type up a few emails while on a business call, or hold a conversation with your child while texting your spouse? Think again.CHECK YOUR BIAS. The belief that your intelligence protects you from erroneous assumptions can end up making you more vulnerable to them. We all have blind spots that affect the way we view others. Check your bias before you judge someone else.HIDE YOUR PHONE. Don’t just put down your phone, put it away. New research suggests that the mere presence of a cell phone can negatively impact the quality of a conversation.Whether you’re struggling to communicate with your kid’s teacher at school, an employee at work, or the people you love the most—Headlee offers smart strategies that can help us all have conversations that matter.

Triathlete Magazine's Complete Triathlon Book: The Training, Diet, Health, Equipment, and Safety Tips You Need to Do Your Best


Matt Fitzgerald - 2003
    Training, diet, health, equipment, & safety tips - this book has the information needed to participate safely & competitively in triathlete sports.

Nasty People


Jay Carter - 1989
    Self-help

Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours


Shirzad Chamine - 2012
    His groundbreaking research exposes ten well-disguised mental Saboteurs. Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause “significant harm” to achieving their true potential. With Positive Intelligence, you can learn the secret to defeating these internal foes. Positive Intelligence (PQ)SM measures the percentage of time your mind is serving you as opposed to sabotaging you. While your IQ and EQ (emotional intelligence) contribute to your maximum potential, it is your PQ that determines how much of that potential you actually achieve.The great news is that you can improve your PQ significantly in as little as 21 days. With higher PQ, teams and professionals ranging from leaders to salespeople perform 30 to 35 percent better on average. Importantly, they also report being far happier and less stressed. The breakthrough tools and techniques in this book have been refined over years of coaching hundreds of CEOs and their executive teams. Shirzad tells many of their remarkable stories, showing how you too can take concrete steps to unleash the vast, untapped powers of your mind.Discover how to•    Identify and conquer your top Saboteurs. Common Saboteurs include the Judge, Controller, Victim, Avoider, and Pleaser.  •    Measure the Positive Intelligence score (PQ) for yourself or your team—and see how close you come to the critical tipping point required for peak performance.•    Increase PQ dramatically in as little as 21 days.•    Develop new brain “muscles,” and access 5 untapped powers with energizing mental “power games.”•    Apply PQ tools and techniques to increase both performance and fulfillment. Applications include team building, mastering workload, working with “difficult” people, improving work/life balance, reducing stress, and selling and persuading.

Reclaiming Conversation: The Power of Talk in a Digital Age


Sherry Turkle - 2015
    And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don’t have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents’ attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with – a politics that shies away from the real conflicts and solutions of the public square. The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity. But there is good news: we are resilient. Conversation cures. Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human—and humanizing—thing that we do. The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other.