Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

    Each chapter utilizes case studies and numerous examples. Mathematical and technical sections can be skipped without loss of continuity. Most textbooks do not include models and decision support systems robust enough for industry, but that is not true of this new edition.The accompanying CD-ROM also features the return of two simulations, the Computerized Beer Game and the Risk Pool Game and a computerized tool. These simulations help users develop and execute supply chain contracts while also illustrating many of the concepts discussed in the text.

    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    For the introductory Finance course, given during the junior year and required at all undergraduate business schools.Keown enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas.

    Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching.Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by:Fostering employees’ belief in the culture of a companyResolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their bestFocusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale highHolding teams and individuals accountableConstantly recruiting talent ("building the bench") rather than filling positions only when they are emptyCombining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

    Yours can succeed. The owners in this book will tell you how... Restaurant Owners Uncorked is a collection of interviews with a diverse range of twenty owners, such as the legendary and colorful Phil Roberts, founder of Buca di Beppo and The Oceanaire Seafood Room; Scott Leibfried, a renowned, high-energy figure in the culinary industry who is part of the cast of the hit television show, "Hell's Kitchen"; and Chris Sommers, a former Silicon Valley technology executive who makes Chicago-style deep dish pizza (in St. Louis) so well that he was invited to the White House to cook it for President Obama and the first family. This book isn't useful only for aspiring restaurant owners. It also provides practical advice for anybody who currently owns a restaurant or who simply wants to understand and be entertained by reading the business philosophies of twenty successful entrepreneurs. As you read these interviews, you'll feel like you are sitting down with the owners over a cup of coffee or a beer, picking their brains and finding out what makes them tick. You'll learn why restaurants don't have to be risky at all, what chain restaurants' collective Achilles heel is, why having a good CPA is as important as the food you put on the plate, and much more.

    In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique.Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples—including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble—Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.The authors reveal:· Why you should focus on a system of a few aligned capabilities· How to identify the "way to play" in your market· How to design a strategy for well-modulated growth· How to align a portfolio of businesses behind your capability system· How your strategy clarifies growth, costs, and people decisionsFew companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.

    He knows precisely what makes the difference between those who are simply bosses and those who are superior leaders, and between those who continue to rise to the top levels and those who get stuck along the way.In this lively and remarkably empowering book, Peshawaria offers readers the opportunity to experience the highest level of leadership training available in the world. Introducing the three core principles he has observed are the foundation of the best leadership––that great leaders clearly define their purpose and values; that nobody can motivate another person because everyone comes premotivated; and that a leader’s job is not to directly produce results but to create the conditions that will harness the energy of others—he details his unique and proven program for achieving leadership excellence. Sharing a wealth of illuminating stories, from those of Mulally’s achievement at Ford and Mack’s at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola Company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. He then outlines how to harness the energy and talents of those at all levels of an organization, igniting their motivation by following his RED guidelines for addressing their core needs concerning their Role, their work Environment, and their career Development. Finally, he introduces his unique Brains, Bones, and Nerves framework for: developing a clear strategy for competitive advantage (the Brains); crafting an optimal organizational structure (the Bones); and fostering a highly cooperative and motivated company culture (the Nerves). Filled with specific tips about the vital questions to ask and simple but powerful steps to follow, Too Many Bosses, Too Few Leaders is a manager’s essential tool kit for long-term superior performance.

    "Coaching for Breakthrough Success" introduces the groundbreaking Situational Coaching Model, which provides coaches the flexibility they need to navigate seamlessly from one coaching paradigm to another.Jack Canfield is one of the world's leading experts in personal effectiveness and the bestselling author or coauthor of "Chicken Soup for the Soul," "The Success Principles," "Key to Living the Law of Attraction," and "The Power of Focus." Dr. Peter Chee is President and CEO of global learning solutions firm ITD World.

    Roff-Marsh calls these executives his silent revolutionaries. This revolution has been brewing for a long time. For the last 20 years, organizations’ ability to produce has overtaken their ability to sell, and, for at least as long, customers have unfailingly embraced every opportunity to avoid interacting with traditional field salespeople. Applying the division of labor to sales might not seem controversial, but this innocent-sounding idea decimates the sales management orthodoxy and replaces it with a strange new world where sales is primarily an inside activity, where salespeople earn fixed salaries and focus their attention exclusively on selling conversations, where regional sales offices become redundant, and where marketing and engineering become seamlessly integrated with sales.The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.

    Through a series of simple questions, readers will create a living document that communicates their values, passions, goals and standards to others, maximizing their leadership potential.Outlines a clear approach for identifying a concise and meaningful set of personal leadership maxims by which leaders can live their lives Explains and applies four basic aspects of leadership: leading yourself, leading the thinking, leading your people, and leading a balanced life Generates a foundational document that serves as a touchstone for leaders and their teams Simple, applicable, and without pretense, One Piece of Paper provides a model for real leadership in the real world.

    As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In "Leading Apple with Steve Jobs," Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.Steve Jobs used the phrase "Pirates Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivationExplains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction"Leading Apple with Steve Jobs" will shift your thought paradigm and inspire you to assemble and lead innovative teams.

    One of a manager's toughest--and most important--responsibilities is to evaluate an employee's performance, providing honest feedback and clarifying what they've done well and where they need to improve. In How to Be Good at Performance Appraisals, Dick Grote provides a concise, hands-on guide to succeeding at every step of the performance appraisal process--no matter what performance management system your organization uses. Through step-by-step instructions, examples, do-and-don't bullet lists, sample dialogues, and suggested scripts, he shows you how to handle every appraisal activity from setting goals and defining job responsibilities to evaluating performance quality and discussing the performance evaluation face-to-face. Based on decades of experience guiding managers through their biggest challenges, Grote helps answer the questions he hears most often: -How do I set goals effectively? How many goals should someone set?-How do I evaluate a person's behaviors? Which counts more, behaviors or results? -How do I determine the right performance appraisal rating? How do I explain my rating to a skeptical employee?-How do I tell someone she's not meeting my expectations? How do I deliver bad news? Grote also explains how to tackle other thorny performance management tasks, including determining compensation and terminating poor performers. In accessible and useful language, How to Be Good at Performance Appraisals will help you handle performance appraisals confidently and successfully, no matter the size or culture of your organization. It's the one book you need to excel at this daunting yet critical task.

    The principles explained in this book represent the combined best thinking of two highly respected consultants whose contributions to their field have been applied successfully by them and their organization to enterprises throughout the world.

    Product DetailsPaperback: 79 pagesPublisher: Project Management Inst (May 31, 2006)Language: EnglishISBN-10: 1930699905ISBN-13: 978-1930699908Product Dimensions: 10.9 x 8.5 x 0.3 inchesShipping Weight: 1.2 poundsAverage Customer Review: 3.7 out of 5 stars See all reviews (6 customer reviews)Amazon Best Sellers Rank: #372,351 in Books (See Top 100 in Books)