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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman
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Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround
Louis V. Gerstner Jr. - 2002
By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
Squawk!: How to Stop Making Noise and Start Getting Results
Travis Bradberry - 2008
In this fun, illuminating parable, we follow Charlie the Seagull as he learns that the secret to being a successful boss lies in a deeper understanding of what management really is and how our actions are perceived by those around us.
Hug Your People: The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results
Jack Mitchell - 2008
In Hug Your People, he elaborates on his big secret: hiring, motivating, and keeping your biggest asset--great employees!
A Bull By the Back Door: How an English Family Find Their Own Paradise in Rural France
Anne Loader - 1997
It has been unoccupied for years but they are drawn to the charm and dignity lying under the grime and cobwebs. Even before the purchase goes through "les Anglais" are welcomed with genuine affection by their new neighbours. From their very first day at St Paradis, in the impoverished department of the Creuse, they begin to make close and lasting friendships in spite of the language barriers. But it is not only their neighbours who welcome them. Soon they are aware that the spirit of a former owner seems delighted to see her family home being restored to life. Indeed, it appears almost as if she has chosen the Loaders for this task..."A Bull by the Back Door" traces how the Loaders face what they describe as "A-Level Housebuying", complete with charts and copious documents, and how they nearly fail. It depicts life in the village of St Paradis and how the family are assimilated, as well as detailing what they do to bring their beautiful stone house back to life again. THE AUTHOR: Anne Loader started in journalism in 1965, with East Midland Allied Press in Lincolnshire and Norfolk. After her marriage she worked as a senior reporter on the Southern Evening Echo at Southampton. She was the feature writer on Northwich World from 1980-84 and was editor of the Crewe Guardian for ten years until 1995 when she was made redundant. She now runs Léonie Press, publishing short-run books on autobiography and local history. Anne originally wrote the book to amuse her elderly mother, who had lived in France in the 1920s and had instilled a passion for France in her daughter from her earliest years. Extracts were serialised in Living France magazine and the book was very well received, becoming Léonie Press's most successful title.SOME REVIEWS:Enchanting... Those who find Peter Mayle's books about life in Provence somewhat patronising of the locals will consider the francophile "A Bull by the Back Door" in refreshing contrast - Living FranceStunning illustrations - Northwich Guardian, Crewe Guardian Rival Peter Mayle - Evening Sentinel, Northwich Chronicle Simply takes you there - superb value for money - BBC Radio Stoke Couldn't put it down; I feel as if I've been there; Wonderfully readable; Just like our own experiences; Thank you for writing this book, I look forward to the next one! - Readers' comments A Bull by the Back Door starts with an account of 'A-level house buying' and many readers will recognise the false hopes and near-misses at the beginning of their search. The family's wholehearted acceptance by the villagers and their efforts to renovate the beautiful stone house will ring bells with anyone who has attempted the same thing and will act as encouragement to others just beginning. - French Property News
Elon Musk: Lessons in Life and Business from Elon Musk
Ryan Foster - 2015
It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.
No Nonsense Real Estate: What Everyone Should Know Before Buying or Selling a Home
Alex Goldstein - 2016
straight from an experienced pro that has seen millions of dollars exchange hands at the closing table.” - Peter Voogd, #1 International Bestselling Author of 6 Months to 6 Figures There are countless real estate books on the market today, so why read this one? What sets it apart from all the others out there?Bestselling Author, Alex Goldstein, brings a unique perspective that many others do not. As a successful realtor and investor, Alex has been on both sides of a real estate transaction, so he knows what strategies and techniques will lead to a successful deal, and which ones should be avoided at all costs. That’s why he chose the name, "No Nonsense Real Estate," for his third book.Goldstein offers practical, proven home buying techniques, free of fluff or confusing jargon.This book is for anyone who is getting ready to buy or sell a home and wants to be as informed as possible as they get ready to begin the process so there are no surprises – whether they will be working with a realtor or doing it on their own.
9 REASONS TO READ THIS BOOK NOW:
1. AGENT - Go through the pros and cons of working with a real estate agent, and the two ways that they can add the most value,2. ECONOMICS - You'll understand the fundamental economics of the housing market in the simplest terms possible3. INVESTING - Avoid the top five mistakes (almost) all new real estate investors make4. NEGOTIATIONS - Five critical elements of a successful negotiation5. FINANCING - Possible financing options, from traditional loans to seller financing6. SELLING - Seven secrets that make selling a home as painless as possible7. BUYING - Demystifying contracts and closing costs takes the fear out of the process8. CLOSING - Walk through eight steps involved in a real estate transaction closing9. PRACTICAL - Learn how all the different parts come together in a real life case studyYou also receive three free gifts. Goldstein has put together a special document answering the most popular questions every buyer, seller or investor has during a real estate transaction. You also get special access to an easy-to-understand glossary of the most popular real estate jargon. Last but not least, every reader is access to a free video training that will teach you how to choose the best home for your family.
The APA Pocket Handbook: Rules for Format & Documentation [Conforms to 6th Edition APA]
Jill Rossiter - 2010
of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10
13 Steps to Bloody Good Marks
Ashwin Sanghi - 2017
Negotiating this minefield and emerging with flying colours is a source of great strain and anxiety for Indian pupils and parents alike. Who can guide students to develop good study habits and thus get better results?ENTER 13 STEPS TO BLOODY GOOD MARKS.After the stupendous success of 13 Steps to Bloody Good Luck and 13 Steps to Bloody Good Wealth, bestselling author Ashwin Sanghi (along with co-author, Ashok Rajani) presents a power-packed little book that provides simple, straightforward and effective steps that are a sure-fire way to obtain Bloody Good Marks!
Nursing School Thrive Guide
Maureen Osuna - 2014
Learn what the different types of classes are like, how to thrive in your clinical rotations, master test-taking strategies and discover the author's own unique system for approaching patient care. With The Nursing School Thrive Guide, you'll start the semester ahead of the curve, with the tools you need to hit the ground running when classes start. Follow the system outlined in this book, and you'll be an organized, confident nursing student...guaranteed. Maureen Osuna is a critical care nurse with a passion (more like obsession) for mentoring nursing students and is owner of the website www.straightanursingstudent.com.
Wicca Basics: Part 1
James Aten - 2014
It's designed to give you a solid idea of what Wicca is about & an excellent base from which to practice spells, meditation, chakra balancing and much more.
Volcanoes, Jungles and Leeches: A Glimpse of Indonesia
Gordon Alexander - 2018
Join him for some laugh-out-loud moments as he island-hops across Indonesia. From Sumbawa’s Mount Tambora, the home of the largest eruption in human history, to Krakatoa, the creator of the loudest sound ever heard by modern man, Gordon works his way across the country, taking in some of the most remarkable, beautiful and downright scary places on Earth.
The Way of the Shepherd: Seven Secrets to Managing Productive People
Kevin Leman - 2004
Kevin Leman's story about a young reporter who lands the meeting of a lifetime and walks away with the keys to exceptional leadership. The Way of the Shepherd points you beyond dated trends and out-of-touch management techniques to the strategies that will make you a truly outstanding leader.When William Pentak had the once-in-a-lifetime opportunity to interview Ted McBride, one of the most respected CEOs in America, he was shocked by what McBride was willing to share. McBride taught him the seven secrets he inherited long ago from his mentor--an eccentric but brilliant professor who passed on these time-tested management principles that, while ancient in their origin, are still applicable in today's fast-paced, high-tech world.Throughout The Way of the Shepherd, you'll learn how to infuse your work with meaning, no matter your role, title, industry, or the size of your team. Uncover the tried-and-true best practices for how to engage, energize, and ignite your workforce by:Getting to know your team, one person at a timeRelentlessly communicating your values and your missionDefining the cause for your people and showing them where they fit inHaving a heart for the people that you're leadingUnderstanding that great leadership isn't just professional, it's personalIf you're ready to transform your team, create a culture of belonging, and truly learn to lead by example, it's time to discover The Way of the Shepherd.
Leaders Who Make a Difference: Leadership Lessons from Three Great Bible Leaders
Paul Chappell - 2009
Your heart will be challenged by the vision of Joshua, the passion of Nehemiah, and the faith of Joseph.