Book picks similar to
Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman
management
non-fiction
study
digitalization
134.2 QI Facts to Leave You Flabbergasted: Free EBook Sampler
John Lloyd - 2016
While you may read this in just twenty minutes, each little nugget is only the visible tip of an information iceberg.'
In this free ebook sampler to accompany the new book 1,342 QI Facts To Leave You Flabbergasted, come face-to-face with some of the most mind-blowing facts in the QI universe, such as: The sun gets 4 million tons lighter every second; The first scientifically named dinosaur bone was called Scrotum humanum because it looked like a giant pair of human testicles; A 'batman' was a unit of weight in the Ottoman Empire. Ben Affleck weighs about nine batmans; Making all the chain mail for The Lord of the Rings wore the costume designers' fingerprints away.Enjoy the incredible world of QI facts.
Managing Business Ethics: Straight Talk about How to Do It Right
Linda K. Trevino - 1995
Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.
Managing by Values: How to Put Your Values Into Action for Extraordinary Results
Kenneth H. Blanchard - 1996
This timely book suggests instead a "Fortunate 500" list, based on the quality of service available to customers and the quality of life accessible to employees. Managing by Values shows how all stakeholders in a company can win based on their commitment to a common purpose and a set of shared values emphasizing stability, continuity, and growth, all in an ethical context. More than a "must read," this book is a "must do" that shows organizations, owners, managers, and employees how to create and apply a plan to ensure they survive - and thrive.
More Than a Pink Cadillac
Jim Underwood - 2002
And it's not just Mary Kay's 800,000 associates worldwide who know it is an outstanding company. From the Harvard Business School to the CIA, organizations around the world are studying and attempting to emulate the incredible success of this powerful marketing machine. More than a Pink Cadillac reveals the leadership and success principles that have made the company a global successand an inspiration to women everywhere. Jim Underwood is the first outside author to have unlimited access to the company's employees and management. Featuring inspirational stories about leaders and associates at Mary Kay, More than a Pink Cadillac imparts nine keys to sustainable success that any leader or independent businessperson can use to inspire others and succeed in business.
John F. Kennedy on Leadership: The Lessons and Legacy of a President
John A. Barnes - 2005
They face monumental decisions in unpredictable times; their actions have implications far beyond their own organizations; and they are judged mercilessly and incessantly by both their constituents and the media. Professionals, then, would do well to study the leadership traits that made Kennedy one of the most respected, beloved, and influential world leaders in modern history. John F. Kennedy on Leadership analyzes what made Kennedy, both before and during his Presidency, a unique and dominant force who would serve as the standard by which future leaders would be judged. Readers will learn the value of: * Planning and decision making: Consult widely, then act. * Crisis management: Don’t let events manage you. * Building a team: Find your own "Bobby." * Independence: Don’t follow the crowd. * Mistakes: Learn from them and move on. This timely (and timeless) book will be of interest to anyone involved in leadership.
Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground
Bill Capodagli - 2005
-- Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to GreatnessPixar is one of the most creative organizations in the world. Read Innovate the Pixar Way and explore the true beauty in how they sustain the environment. Who knows, maybe a little Pixar dust will fall on you! -- John Christensen, coauthor of Fish! and playground director AKA: CEO, ChartHouse LearningCreativity makes it possible for our dreams to become real--my life is my proof. This book puts all those possibilities in the hands of the reader . . . for those who will be creating the future. -- Carol Lawrence, singer, dancer, actress, and national spokesperson for the Opening Minds Through the Arts student achievement programWith great and useful tips from beginning to end, this book will inspire workplaces to have more fun AND more success. I guarantee it! -- George Zimmer, founder and CEO, Men's WearhouseThis insightful work is a great primer for leaders who are looking to unleash creative potential and instill a sense of joy and playfulness in their organizations. -- Brian Walker, president and CEO, Herman Miller, Inc.Animate your team and unleash their creative power . . . The Pixar WayCreativity doesn't follow titles; it just comes from where it comes from. -- Ed Catmull, Pixar cofounder, Pixar and Disney Animation Studios presidentIn movies from Toy Story to The Incredibles to WALL-E to Up, Pixar Studios continues to set new standards for commercial and critical achievement. Pixar is a place where collaboration sets the tone for "artists and geeks to work side by side in a spirit of mutual respect and trust. The key lies not just in who--writers, animators, directors, tech wizards, and others--makes Pixar outstanding, but in how Pixar creates the ultimate haven where creativity overflows.In this eye-opening book, Bill Capodagli and Lynn Jackson, authors of The Disney Way, reveal how Pixar has reawakened the innovative spirit of Walt Disney. They explore how president Ed Catmull and chief creative officer John Lasseter and the rest of Pixar's brain trust have built an organization on the simple philosophy that quality is the best businessplan. It makes no difference if you are making a movie that takes four years or serving a customer that takes four minutes, you have only one chance to deliver that magical, magnetic, enchanting experience for your customer.In this concise, accessible book, Capodagli and Jackson offer examples of how it's done--and explain what it takes to get your people to achieve greatness by unleashing their power toDream like a child . . . Have a vision, and be able to clearly communicate your objectives and goals.Believe in your playmates . . . Hire creative people, trust in their skills and judgment, and inspire them to trust their colleagues.Dare to jump in the water and make waves . . . Challenge the status quo. Encourage risktaking, but permit your people to fail, get back up, and try again.Unleash your childlike potential . . . Focus on the details; make quality work your business's highest priority.Learn not only from Pixar but also from how other leading organizations--Google, Griffin Hospital, Men's Wearhouse, OMA (Opening Minds Through the Arts) student achievement program, Nike, Target, and the Internet shoe giant Zappos--unshackle their people's imaginations and do outrageously great things. And by motivating your team to Innovate the Pixar Way you, too, can discover the magic that will help your business stay ahead of the competition, attract the best talent, and fatten the bottom line.In 1993, Bill Capodagli and Lynn Jackson cofounded Capodagli Jackson Consulting in West Olive, Michigan. They have helped scores of organizations revamp their customer service experiences and develop innovative products, and they also have developed performance strategies to impact organizational change using Walt Disney's Dream, Believe, Dare, Do success credo. Bill Capodagli is the most requested keynote speaker on the creative cultures of both Disney and Pixar.Visit the authors at capojac.com
THE CRASH OF MH370
James Nixon - 2017
The Crash Of MH370 may well be one those ground breaking accidents that change our way of thinking. This book is an analysis of the mystery that is the missing Malaysian Airlines 777, and one of the first to be published after the search concluded. Unlike previous books about the ghost plane written by well-meaning amateur pilots and journalists, the author is an industry insider; an A380 captain with similar experience to the missing pilot. It examines the facts, who’s who, the flight and search. The latter half dispels the various theories, provides the author’s best guess as to what happened and delivers a list of thirteen urgent recommendations for the industry. Rarely do we hear from people within this industry. From pilots and air traffic controllers to crash investigators, their employment contracts stipulate: no media. That James Nixon has chosen to publish this book within three months of his retirement means we are given a rare chance to peek behind the cockpit door.
Winning the Zero Moment of Truth - ZMOT (Enhanced Version)
Jim Lecinski - 2011
Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.
At Google, we call this online decision-making moment the Zero Moment of Truth-or simply ZMOT.
Download "Winning the Zero Moment of Truth", a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
Mapping Innovation: A Playbook for Navigating a Disruptive Age
Greg Satell - 2017
Some offer quick, silver-bullet remedies--a straight line to success!--and some are so technical that readers get lost before they begin.Now, there's Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products--and shows you how to replicate their success.Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework--the Innovation Matrix--for discovering which "type" of innovation process best suits the problem you need to solve. It's about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you'll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.
Triphasic Training: A Systematic Approach to Elite Speed and Explosive Strength Performance
Cal Dietz - 2012
That's not hype. Cal Dietz, strength coach at the University of Minnesota, has the results to back up this claim - a Hobey Baker Award winner, two Big Ten Athletes of the Year, over 400 All-Americans, 28 Big Ten/WCHA championship teams, 7 NCAA National Team Champions, and 13 teams that finished in the top four in the nation.Over the past decade, Coach Dietz has worked with thousands of collegiate and professional athletes, incorporating the latest scientific research into developing his Triphasic Training method. His approach breaks down athletic movements into their three components -- eccentric, isometric, and concentric -- allowing for the continuous development of athletes, maximizing their strength, speed, and power.In this easy-to-understand book, Coach Dietz has teamed up with exercise physiologist, Ben Peterson, to explain the physiological foundations of Triphasic Training and how they can be applied to training, making athletes bigger, stronger and faster than ever before. The authors give examples of complete programs, as well as examples of how to incorporate the Triphasic method into existing programs, with descriptions on adapting it to virtually any scenario.The digital edition of this book contains over 3,000 hyperlinks to video clips that demonstrate how to properly perform every exercise, as well as six hours of video lectures by Coach Dietz from his national speaking tour. In this book, these hyperlinks are indicated by words or phrases that are underlined. In order for you to take advantage of these features, included in the book is a web link to a downloadable PDF that contains the hyperlinks and videos from the original digital book.Included in the book: - 5 complete 24-week training programs designed for 6-day, 5-day, 4-day, 3-day, or 2-day training models.- Over two dozen tables showing when and how to modify exercises to ensure continuous improvement in athletes.- Peaking programs for football lineman and skill players; swimmers; baseball, volleyball, and hockey players (among others).- A complete 52-week training program for football."Awesomeness! Finally someone has done it right. If you want to challenge yourself, open your mind and just get better at your craft, I suggest you read this book." - Kevin Ziegler Former NHL Strength Coach for the Phoenix Coyotes and Tampa Bay Lightning"Triphasic Training is a down-to-earth, raw, bare bones book on training. No B.S., just honest facts. It gives you methods and ideas that have been proven to make athletes better. A must have book for any coach's or athlete's library."- Buddy MorrisWorld Renown Performance Coach"Triphasic Training is a game-changer! I integrated the Triphasic Method with many collegiate and professional athletes at IMG. The results were outstanding! It's a "must have" for anyone trying to get better!"- Jeff DillmanDirector of Strength and ConditioningUniversity of Florida Football"Amazing book! One of the best books I have read on strength and conditioning. You two have touched upon so many key topics and principles that few discuss to any extent. Awesome work!"- Jonas SahratianStrength and Conditioning CoordinatorUniversity of North Carolina Basketball"I have to congratulate you as Triphasic Training is one of the best books in strength and conditioning I have read. Extremely practical with very well-presented arguments and logic behind your practical tools and templates. A good blend of innovation, science/research and experience throughout."- Scott WilliamsExercise PhysiologistGolf Australia and PGA of Australia
Dogfight: How Apple and Google Went to War and Started a Revolution
Fred Vogelstein - 2013
At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media in Silicon Valley, New York, and Hollywood.
Corps Business: The 30 Management Principles of the U.S. Marines
David H. Freedman - 2000
The result: Though often faced with extraordinarily dynamic and complex challenges, the Marines get the job done every time.Their secret? Don't think boot camp. Instead, the Marines have refined a wide-ranging system of management practices that have undergone continuous evolution under the most demanding conditions conceivable. Armed with these straightforward principles, any organization can achieve the high-impact responsiveness demanded by today's ultra-competitive, fast-changing business environments.In Corps Business, author David H. Freedman brings these principles--and their application to the business world--to light in clear, fascinating form. Freedman brings you along to observe, firsthand the high-speed Marine environment, where you'll take part in urban combat practice maneuvers, sit in on mission planning sessions, spend time on a "floating invasion party," and participate in a live-fire combat exercise. Along the way, you'll tap the wisdom of scores of Marines from three-star generals to grunts. Here are some examples:Managing by end-state--Tell people what needs to be accomplished and why, and leave the details to them.The 70-percent solution--It's better to decide quickly on an imperfect plan than to spend time considering every angle and roll out a perfect plan when it's too late.Authority on demand--While retaining a strong management pyramid, encourage people even at the lowest levels to make any and all decisions necessary to accomplish the mission when management guidance isn't at hand.Anyone facing entrenched or predatory competitors, short time frames, chaotic markets, and obstacles in every direction, has a simple choice: Learn to move fast, change on the fly, and inspire employees--or die. The Marines are here to help.With a foreword by Gen. Charles C. Krulak, Thirty-first Commandant of the United States Marine Corps.
Criminal Law
Joel Samaha - 2007
With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.
Solving Problems with Design Thinking: Ten Stories of What Works
Jeanne Liedtka - 2013
This new book emphasizes the relevance of design thinking to business outcomes beyond just revenue growth, illustrating how design thinking can be used as a tool to approach managerial and organizational challenges. Based on a study that aimed to identify the specific ways in which managers use design thinking, this book presents a series of case studies that show how design thinking was practically implemented to innovate and solve problems. The organization profiled include Toyota, IBM, Steelcase, Intuit, Healthways, SAP, and social sector organizations including Dublin City Council in Ireland and The Good Kitchen in Denmark. These concrete examples will help readers grasp the intricacies of designing thinking, and will show skeptical managers that design thinking is not just for product design or development departments.
Curriculum: Foundations, Principles, and Issues
Allan C. Ornstein - 2008
Fully updated, the text engages the reader in its discussion of both technical and non-technical models of curriculum development.