But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Our usual approach is to just talk louder, to try harder to get our message through. This is almost always the wrong approach.Why? Because other people almost never see us the way we see ourselves. Fortunately, these distortions in perception are systematic, understandable, and surmountable.Heidi Grant Halvorson, bestselling author of Nine Things Successful People Do Differently and Focus, now shows you how to communicate effectively—despite these unintentional (yet widespread) distortions of perception. By better understanding how communication and perception really work, you’ll learn to send the right signals at the right time, no matter who you’re communicating with.

    As a Special Agent for the FBI’s National Security Division’s Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), “spot the lie” both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

    But interacting effectively with employees, colleagues, and bosses is essential for success. With Powerful Phrases for Dealing with Difficult People, anyone can confront problems head-on, before they fester and spread. Practical and easy to use, the book helps you identify button-pushing situations and deploy simple phrases to regain control and resolve conflicts—no matter who you’re dealing with. Helpful features include: • Thirty common personality traits, behaviors, and workplace scenarios along with the phrases that work best with each• Nonverbal communication skills to back up your words• Sample dialogues that demonstrate how phrasing improves interactions• A five-step process for moving from conflict to resolution• “Why This Works” sections that provide detailed explanations Like it or not, the bulk of our waking hours are spent with people at work. This book’s pithy, powerful communication tips will make those hours far more harmonious and productive.

    In The Gentle Art of Verbal Self-Defense you'll learn the skills you need to respond to all types of verbal attack. Specific strategies fro your defense include:* Twelve rules of clear, effective interaction* Recognition of five verbal modes--the Placator, Blamer, Distractor, Computer, and Leveler* Tone of voice--make yours bolder and more assertive* Alternative scripts--better approaches to common confrontation* Body language--how it supports what you say* and in special chapters directed to both men and women, the author explains how women have long been the verbal victims of men and what both sexes can do to break this destructive patternWith numerous examples of verbal confrontations and a journal to help you keep track of your progress, The Gentle Art of Verbal Self-Defense will give you the perception you need to deal confidently in any interaction.

    It takes the reader through the process of selecting and developing a theme, giving it focus, fleshing it out, and communicating well with the audience.  The first half is devoted to preparation, the second to delivery.Author Ken Davis is frequently hired by individuals and companies around the world to bring his humor and expertise to others in the speaking field, and he is now bringing those concepts to the wider community as well.  No abstract theories here, only step-by-step help in preparing and delivering speeches that get results!  You’ll soon develop the dynamic speaking skills associated with the very best in the field.

    How to Work a Room, 25th Anniversary Edition by Susan RoAne has descriptive copy which is not yet available from the Publisher.

    Use too little force and you're in for a world of hurt.Conflict and violence cover a broad range of behaviors, from intimidation to murder, and they require an equally broad range of responses. A kind word will not resolve all situations, nor will wristlocks, punches or even a gun.In Scaling Force the authors introduce you to the full range of options, from skillfully doing nothing to applying deadly force. They realistically guide you through understanding the limits of each type of force, when specific levels may be appropriate, the circumstances under which you may have to apply them, and the potential cost, legally and personally, of your decision.Level 1 -- Presence. Staving off violence using body language alone. Level 2 -- Voice. Verbally de-escalating conflict before physical methods become necessary. Level 3 -- Touch. Defusing an impending threat or gaining compliance via touch. Level 4 -- Empty-Hand Restraint. Controlling a threat through pain or forcing compliance through leverage. Level 5 -- Less-Lethal Force. Incapacitating a threat while minimizing the likelihood of fatality or permanent injury. Level 6 -- Lethal Force. Stopping a threat with techniques or implements likely to cause death or grievous bodily harm. It is vital to enter this scale at the right level, and to articulate why what you did was appropriate. If you do not know how to succeed at all six levels there are situations in which you will have no appropriate options. More often than not, that will end badly.

    "This is just the way I am." However, nothing could be further from the truth. In this inspiring, breakthrough book, Dr. Aziz guides you along the path out of social anxiety and into greater confidence in yourself. You will discover what is keeping you stuck in shyness and learn exactly what to do in order to break free.After suffering from social anxiety himself for many years, Dr. Aziz became determined to find a way to social freedom. His deep understanding if what creates the social fears, shyness, and limitations, displays just how much he gets what it feels like to be shy.The first part of this book focuses on understanding the problem. You will discover exactly why you feel social anxiety in a variety of situations. This section teaches you about the deep underlying beliefs that lead to your fears, and you will learn the single belief that is beneath all shyness.In this section you will also understand why you have that continual fear of, "what will they think of me?" that can be so limiting in social anxiety. you will also learn about your inner critic, which is actually a much bigger drain on your confidence than any situation or person outside of yourself.The second portion of this book focuses entirely on the solution to social anxiety. Dr. Aziz starts by describing social confidence as the way out. Social confidence includes a feeling of relaxed freedom around others to be yourself without the self-criticism and judgment that are so common in shyness.You then go on to discover the 3 major steps of breaking free from shyness and social anxiety. These are: Know Who You Are Accept Yourself. All of Yourself Take Bold Action Step 1 - Know Who You Are In order to overcome social anxiety and feel confident and to relate to others with comfort and ease, you must know who you are. This includes owning your preferences, speaking your mind, and letting go of the need to please everyone else at the expense of yourself.  Step 2 - Accept Yourself. All of Yourself. Most of the pain and suffering from shyness and social anxiety is not due to the rejection we receive from others. It's the rejection we receive from ourselves on a daily basis. You will discover how to turn your inner critic into an ally so you can feel more peace and joy in all of your interactions. Step 3 - Take Bold Action No matter how much we change our thinking and accept ourselves, nothing significant changes in our lives unless we take action. In order to truly liberate yourself and break free from shyness, social anxiety, and self-doubt, you must consistently move towards what scares you. In this section you will design your own customized action plan for creating social confidence and success.This book is by no means academic or aloof.

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

    "This book clearly illustrates the true nature of disturbed characters, exposes the tactics the most manipulative characters use to pull the wool over the eyes of others, and outlines powerful, practical ways to deal more effectively with manipulative people."

    Learn easily how to:Successfully master the visual TruthPlane around you to win trust now.Gesture in a way that gains everyone's attention-- even before you speak.Appeal to others' deep psychological needs for immediate rapport and influence.You'll discover how to sit, stand, and subtly alter your body language to move with confidence, control conversations, command attention, persuade and influence others, and convey positive energy--without saying a word.It's the one key to success nobody talks about!

    Lasater, language is a spiritual practice based on giving and receiving with compassion. In What We Say Matters, they offer new and nurturing ways of communicating. Long-term students of yoga and Buddhism, the authors here blend the yoga principle of satya (truth) and the Buddhist precept of right speech with Marshall Rosenberg's groundbreaking techniques of Nonviolent Communication (NVC) in a fresh formula for promoting peace at home, at work, and in the world. The authors offer practical exercises to help readers in any field learn to diffuse anger; make requests rather than demands or assign blame; understand the difference between feelings and needs; recognize how they strategize to get needs met; choose connection over conflict; and extend empathy to themselves and others.

    Admired for its clarity and zest, Impro lays bare the techniques and exercises used to foster spontaneity and narrative skill for actors. These techniques and exercises were evolved in the actors' studio, when he was Associate Director of the Royal Court and then in demonstrations to schools and colleges and ultimately in the founding of a company of performers called The Theatre Machine.Divided into four sections, 'Status', 'Spontaneity', 'Narrative Skills' and 'Masks and Trance', arranged more or less in the order a group might approach them, the book sets out the specific approaches which Johnstone has himself found most useful and most stimulating. The result is a fascinating exploration of the nature of spontaneous creativity.