He discusses: where, when, and how to find prospects;how to deal with rude, angry, and disgruntled people, why 70% of sales are made betweeen 7:00 A.M. and 1:00 P.M., and so much more.

    Watch and learn as this one-time softy transforms himself into a lean, mean a-hole machine.

    We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:• Figure out what business you’re really in• Create products that perform the jobs people need to get done• Get a bird’s-eye view of your brand’s strengths and weaknesses• Tap a market that’s larger than China and India combined• Deliver superior value to your B2B customers• End the war between sales and marketingLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR’s 10 Must Reads: The EssentialsHBR’s 10 Must Reads on CommunicationHBR’s 10 Must Reads on CollaborationHBR’s 10 Must Reads on InnovationHBR’s 10 Must Reads on LeadershipHBR’s 10 Must Reads on Making Smart DecisionsHBR’s 10 Must Reads on Managing YourselfHBR’s 10 Must Reads on Teams

    Victor Cheng, a former McKinsey management consultant, reveals his proven, insider's method for acing the case interview. Having personally secured job offers from McKinsey, Bain & Company, Monitor, L.E.K, Oliver Wyman, and A.T. Kearney, he has also been a McKinsey case interviewer providing you with a hands-on, real-world perspective on what it really takes to land job offers. Cheng 's prot g es work in all the major strategy management consulting firms, including McKinsey, The Boston Consulting Group, Bain & Company, Monitor Company, A.T. Kearny, Oliver Wyman, L.E.K, Roland Berger, Accenture, and Deloitte, as well as in the strategic planning departments of numerous Fortune 500 companies. Whether you re an undergraduate, MBA, PhD, or experienced-hire applicant candidate, you ll discover: * What case interviewers really say about you behind closed doors but wouldn t dare tell you until now * The subtle yet specific performance differences that separate those who get management consulting offers from those who don t * The 10 biggest mistakes candidates make in case interviews (and how to avoid them) * The 3 specific things interviewers expect in the first 5 minutes of a case that often decide the outcome on the spot * An insider 's take on what interviewers really look for and why and how to give them what they want Praise for Victor Cheng and Case Interview Secrets With Victor 's help, I went from not knowing anything about consulting to securing offers from McKinsey and BCG. Mihnea Munteanu, University of Michigan I received six offers from McKinsey, BCG, Booz, Deloitte, A.T. Kearney, and Marakon. Everything Victor said was right Michael Yang, Northwestern University Despite having a liberal arts degree from a state school, I landed a dream job with L.E.K. Consulting. Thanks, Victor. Jackson Boyar, Indiana University Victor has put me in a very difficult position now I have to decide between offers from two of the top three consultancies Christopher Perez, The Wharton School In my first attempt to break into consulting, I failed every one of my interviews with McKinsey, Bain, BCG, Oliver Wyman, Monitor, Booz and probably a few others. On my second attempt two years later, I followed everything Victor Cheng suggested and took advantage of every resource he provided and received an offer from McKinsey Daniel Suo, Business Analyst (Offer Recipient), McKinsey, Stamford Without Victor 's help, I never would have gotten an offer from BCG. What he teaches really makes the difference between getting an offer and not. Puttipath Tasnavites, Boston Consulting Group, Thailand After following Victor 's guidance, I had a complete breakthrough in my case interview performance and got an offer from Monitor. Marine Serres, Monitor & Company As a PhD candidate in engineering, I had an academic background that left me completely unprepared for the case interview process. That 's when I found Victor Cheng and ended up getting my dream job. Thank you, Victor Zach Jacobson, McKinsey, New York About the Author As a former McKinsey consultant, r sum screener, and case interviewer, Victor Cheng mentors thousands of aspiring consultants via his articles and video tutorials at www.caseinterview.com. As a candidate, he passed 60 cases and received job offers from McKinsey, Bain, Monitor, LEK, AT Kearney, and Oliver Wyman. At McKinsey, he was rated in the top 10 percent of consultants worldwide in his cohort. Today he advises Inc. 500 CEOs.

    This book presents the tools and concepts needed to understand, implement, and leverage Lean Six Sigma. It provides analyses of nearly 100 tools and methodologies - from DMAIC and Pull Systems to Control Charts and Pareto Charts.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique.Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples—including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble—Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.The authors reveal:· Why you should focus on a system of a few aligned capabilities· How to identify the "way to play" in your market· How to design a strategy for well-modulated growth· How to align a portfolio of businesses behind your capability system· How your strategy clarifies growth, costs, and people decisionsFew companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.

    Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to esTitle: Brand SenseAuthor: Lindstrom, Martin/ Kotler, Philip (FRW)Publisher: Simon & SchusterPublication Date: 2005/02/01Number of Pages: 237Binding Type: HARDCOVERLibrary of Congress: 2004056438

    Get rid of fear and doubts and say hello to your version of uncommon success!Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how.The Common Path to Uncommon Success will:Reveal the critical steps successful entrepreneurs take to achieve uncommon success.Dispel the doubts and fear you’re currently facing while providing a clear path to financial freedom and fulfillment.Ensure you avoid the pitfalls that have tripped up countless entrepreneurs.Provide a “Well of Knowledge” section for you to tap into anytime you're in need of inspiration or motivation!JLD’s 17-step guide will help you accomplish your #1 goal in life by showing you how to properly focus on your vision of success until it becomes your reality.Hard work and persistence are only two of the ingredients. This book is the third.

    Discover the steps of creating; the importance of creating what you truly love, how to focus on the creative process to move from where you are to where you want to be, and much more.

    The accompanying CD includes a practice exam with 200 original questions created by PMPINABOX.

    Surprisingly, many of these ideas remain unknown to most of us.     In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions. He has made a distinguished career of studying and teaching such powerful problem-solving concepts as the law of large numbers, statistical regression, cost-benefit analysis, sunk costs and opportunity costs, and causation and correlation, probing how best to teach others to use them effectively in their daily lives.      In this groundbreaking book, he shows that a course in a given field--statistics or economics, for example--often doesn't work as well as a few minutes of more practical instruction in analyzing everyday situations. Mindware shows how to reframe common problems in such a way that these powerful scientific and statistical concepts can be applied to them. The result is an enlightening and practical guide to the most powerful tools of reasoning ever developed--tools that can easily be used to make better professional, business and personal decisions.

    

    When he writes 'Go to the Gemba and Run Your Kaizen, ' we must take heed." -- MASAAKI IMAI, bestselling author of Kaizen and Gemba Kaizen"In this wonderful and important book, Byrne shows us that Lean management, understood and practiced correctly, consistently delivers spectacular results." -- BOB EMILIANI, author, Better Thinking, Better Results , and Professor, Connecticut State University"A compelling picture of how Lean techniques and attitudes enable CEOs and senior executives to create a culture for transforming a company and putting it on a highperformance path." -- JERRY J. JASINOWSKI, former President of the National Association of Manufacturers"Art Byrne provides real-world examples of how he exhibited the wisdom and courage to do the right thing, improving work practices at all levels of the organization to deliver the right results for all stakeholders. Which comes first, the wisdom or the courage? Read The Lean Turnaround to find out." -- JOHN SHOOK, Chairman and CEO, Lean Enterprise Institute"Lean is the closest thing to magic I have experienced in my 40 years in business. I recommend Lean and this book to everyone responsible for the performance of a business, particularly those in private equity like me, where leverage magnifies the importance of cash." -- JOHN CHILDS, founder and CEO, of J. W. Childs Associates L.P."A must-read for any leader interested in understanding the strategic advantages from focusing on activities that add value to the customer experience." -- GARY S. KAPLAN, MD, Chairman and CEO of the Virginia Mason Health SystemLean isn't just for manufacturing anymore . . . Few business leaders in the world have applied Lean strategy as successfully as Art Byrne has--and none has the ability to explain how to do it with such succinctness and clarity.Famous for turning around the wire management company Wiremold, where he rethought every aspect of operations from the customer's standpoint--and got everyone else in the company to do likewise--Byrne has successfully implemented Lean strategies in more than 30 companies in 14 different countries.In The Lean Turnaround, this legendary business leader shares everything he has learned during his remarkable career and shows how anyone can achieve similar results. His primary message is this: Lean strategy isn't just for manufacturing. In fact, Byrne is using this very approach in his present position at a private equity firm.Whatever type of company you run, Lean can be used to improve virtually every aspect of operations, from training and leading employees to accounting and payroll issues. The Lean Turnaround explains all the ins and outs of applying Lean strategy to:Eliminate waste in every value-added operation Deliver consistent value to customers Stimulate growth and add jobs Increase wealth for all your stakeholders Build a company culture of continuous improvement (kaizen) Instead of attempting to get customers to conform to your way of doing things--which is, sadly, what most managers are taught to do--you need to configure your company to be responsive to the customers. This is at the core of Byrne's method--and it always works.

    A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your business idea have merit? - Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? - Is it a good idea for you? In other words, will it fly?Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.In five parts, Will It Fly? will guide you through the validation of your next business idea:- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. - Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. - Part three, Flight Planning, is all about assessing current market conditions. - Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. - Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.