Young Ellie finds the courage to secretly teach a young deaf girl to speak, play, and count--transforming an entire town shadowed by ignorance and cruelty. Scheduled for a made-for-TV movie on Lifetime Television. Reissue.

    According to Thomas Cleary—translator of more than thirty-five classics of Asian philosophy—the Japanese people have been so steeped in the way of the warrior that some of the manners and mentality of this outlook remain embedded in their individual and collective consciousness. Cleary shows how well-known attributes such as the reserve and mystery of formal Japanese behavior are deeply rooted in the ancient strategies of the traditional arts of war. Citing original Japanese sources that are popular among Japanese readers today, he reveals the hidden forces behind Japanese attitudes and conduct in political, business, social, and personal life.

    and attributes this success to the imperial military strategy.At the height of its power, the Roman Empire encompassed the entire Mediterranean basin, extending much beyond it from Britain to Mesopotamia, from the Rhine to the Black Sea. Rome prospered for centuries while successfully resisting attack, fending off everything from overnight robbery raids to full-scale invasion attempts by entire nations on the move. How were troops able to defend the Empire’s vast territories from constant attacks? And how did they do so at such moderate cost that their treasury could pay for an immensity of highways, aqueducts, amphitheaters, city baths, and magnificent temples? In The Grand Strategy of the Roman Empire, seasoned defense analyst Edward N. Luttwak reveals how the Romans were able to combine military strength, diplomacy, and fortifications to effectively respond to changing threats. Rome’s secret was not ceaseless fighting, but comprehensive strategies that unified force, diplomacy, and an immense infrastructure of roads, forts, walls, and barriers. Initially relying on client states to buffer attacks, Rome moved to a permanent frontier defense around 117 CE. Finally, as barbarians began to penetrate the empire, Rome filed large armies in a strategy of "defense-in-depth," allowing invaders to pierce Rome’s borders. This updated edition has been extensively revised to incorporate recent scholarship and archeological findings. A new preface explores Roman imperial statecraft. This illuminating book remains essential to both ancient historians and students of modern strategy"A fascinating book, well written and forcefully argued... Luttwak's formulations are as refreshing as they are convincing... He has done for Roman historians what they have not done for themselves." - Z. Yavetz, New Republic

    Yet innovation is notoriously difficult. Only one in 100 new products is successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell and haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behavior - those functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don't really need a quarter-inch drill bit but a quarter-inch hole. They're not buying just ice cream but also celebration, bonding, and indulgence. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons.Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team. From unlocking customer insights to ideation to iteration, you'll learn how to:- Figure out what customers really want, even if they can't express it- Sort out valuable insights from less useful customer data- Dig into the underlying "why" of consumer behavior, not just the "what"- Target unaddressed jobs to be done that have the power to disrupt- Identify key customer segments you didn't know existed- Develop solutions that work with ingrained habits, not against them- Use a Jobs-based lens to get a broader view of the competition- Generate better ideas in brainstorming sessions and vet your solutions- Sidestep common mistakes, such as engaging in "feature wars"- Spot emerging trends that are changing how customers will behave- Work customer insights into the design process- And much moreJobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

    Lee was a leader for the ages. The man heralded by Winston Churchill as "one of the noblest Americans who ever lived" inspired an out-manned, out-gunned army to achieve greatness on the battlefield. He was a brilliant strategist and a man of unyielding courage who, in the face of insurmountable odds, nearly changed forever the course of history. "A masterpiece—the best work of its kind I have ever read. Crocker's Lee is a Lee for all leaders to study; and to work, quite deliberately, to emulate." — Major General Josiah Bunting III, superintendent of the Virginia Military InstituteIn this remarkable book, you'll learn the keys to Lee's greatness as a man and a leader. You'll find a general whose standards for personal excellence was second to none, whose leadership was founded on the highest moral principles, and whose character was made of steel. You'll see how he remade a rag-tag bunch of men into one of the most impressive fighting forces history has ever known. You'll also discover other sides of Lee—the businessman who inherited the debt-ridden Arlington plantation and streamlined its operations, the teacher who took a backwater college and made it into a prestigious university, and the motivator who inspired those he led to achieve more than they ever dreamed possible. Each chapter concludes with the extraordinary lessons learned, which can be applied not only to your professional life, but also to your private life as well. Today's business world requires leaders of uncommon excellence who can overcome the cold brutality of constant change. Robert E. Lee was such a leader. He triumphed over challenges people in business face every day. Guided by his magnificent example, so can you.

    The type of underhand, pernicious and downright Machiavellian scheming that goes on in business every day. An estimated 7.8bn is lost each year in the UK alone though unnecessary and counter-productive office politicking. But 21 Dirty Tricks at Work is also a book of hope. It exposes the classic manoeuvres and gives practical advice on dealing with them to the vast majority who just want to do a good day's work. 21 Dirty Tricks at Work provides you with all the information you need to spot negative tactics and self-interested strategies. It shows you how to spot the games frequently being played and how to come out with your credibility intact and your sanity preserved.So, if you are fed-up of being on the receiving end of constant backbiting and skulduggery from workmates, join hands with the authors and get Machiavelli on the run!

    Widely praised and much-discussed, this classic book explores how cooperation can emerge in a world of self-seeking egoists—whether superpowers, businesses, or individuals—when there is no central authority to police their actions. The problem of cooperation is central to many different fields. Robert Axelrod recounts the famous computer tournaments in which the “cooperative” program Tit for Tat recorded its stunning victories, explains its application to a broad spectrum of subjects, and suggests how readers can both apply cooperative principles to their own lives and teach cooperative principles to others.

    It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:What are the rules and assumptions my industry operates under? What if the opposite were true?What will be the buying criteria used by my customer in 5 years?What are my unshakable beliefs about what my customers want?Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

    Jack Welch and the 4 E's of Leadership delivers a thought-provoking and in-depth analysis of this signature model. Pragmatic and handson, it explains how the model helped Welch to consistently spot 4e leaders--individuals with energy, the ability to inspire others, and the talent to consistently make the difficult decisions and meet financial goals.Jack Welch and the 4 E's of Leadership reveals how the 4e model helped GE's best and brightest eliminate bureaucracy, hire and promote energetic people, find new ways to increase the organization's customer-centricity, and more. Beyond the nuts and bolts of the 4e model, however, it outlines a step-by-step blueprint anyone can follow to stock an organization with performance-ready leaders and leaders-in-training.Examples include:How to recognize and encourage each of the 4e's--Energy, Energizers, Edge, and ExecuteLeadership theories of Drucker, Senge, and others, and how they support and validate Welch's 4e modelSeven rules for successfully driving change, and leveraging it to gain long-term competitive advantageLeadership lessons of the 4e all-star executive teamValuable implementation insights on virtually every page, along with a 4e leader to-do listJack Welch is universally recognized as the greatest CEO of his era. In Jack Welch and the 4 E's of Leadership, bestselling author Jeffrey A. Krames examines Welch's seminal 4e leadership model and provides a penetrating and uncompromising look at how to recognize and develop authentic leaders.

    Henry, throughout its history this annual collection has consistently offered a remarkable sampling of contemporary short stories. Each year, stories are chosen from large and small literary magazines, and a panel of distinguished writers is enlisted to make the final selection. The result is a superb collection of inventive, full-bodied stories representing the very best in American and Canadian fiction.

    This edition of The Yellow Wallpaper features historical materials which include nineteenth-century advice manuals for young women and mothers; medical texts discussing the nature of women's sexuality; social reform literature concerning women's rights, the working classes, and immigration; and excerpts from periodicals, diaries, and writers' notebooks that help give you a sense of the changing literary scene that Gilman entered.

    He runsaway to an uninhabited island, falls in love, digs up treasureand saves an innocent man. Mark Twain’s timeless story of TomSawyer will take you through a journey of evolving friendships,budding romance and thrilling adventures.

    Hamel lays out an essential agenda in a world where old nostrums aren't merely useless, but downright toxic. With brutal honesty, iconoclastic thinking, and cutting-edge examples, he outlines a clear approach for leaders everywhere who are eager to move ahead.This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition.This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work.Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary:- Business newspapers decrying the state of capitalism.- Once-innovative companies struggling to save off senescence.- Next gen employees shunning blue chips for social start-ups.- Corporate miscreants getting pilloried in the blogosphere.- Entry barriers tumbling in what were once oligopolistic strongholds.- Hundred year-old business models being rendered irrelevant overnight.- Newbie organizations crowdsourcing their most creative work.- National governments lurching towards bankruptcy.- Investors angrily confronting greedy CEOs and complacent boards.- Newly omnipotent customers eagerly wielding their power.- Social media dramatically transforming the way human beings connect, learn and collaborate.Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to...- move from defense to offense- reverse the tide of commoditization- defeat bureaucracy- astonish their customers- foster extraordinary contribution- capture the moral high ground- outrun change- build a company that's truly fit for the futureConcise and to the point, the book will inspire you to rethink your business, your company and how you lead.

    In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.ContentsRichard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word

    There is no more stunning example in history than Alexander the Great, whose leadership skills were so immense that they still resonate some 2,000 years later.The Wisdom of Alexander the Great reveals four leadership processes distilled from the life and extraordinary accomplishments of Alexander, King of Macedonia. Readers will learn how he:* reframed problems in order to meet seemingly insurmountable challenges* built alliances by using his strength to generate trust and respect, not just fear* established identity and ""branded"" himself a unifier, thus keeping the home base secure while continuing to expand his empire* recognized and assimilated the cultures and symbols of different peoples, becoming a powerful and trusted figure everywhere he wentThe Wisdom of Alexander the Great relates 34 riveting episodes from Alexander's expansion through Asia Minor, Egypt, Mesopotamia, the Middle East, the Persian Empire, and India. Each example, tied to a modern-day counterpart, imparts valuable lessons from the timeless legend of one of the greatest leaders in history."