Book picks similar to
Public Relations: Strategies and Tactics by Dennis L. Wilcox
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Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Mark Goulston - 2009
Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.
Get to the Point!: Sharpen Your Message and Make Your Words Matter
Joel Schwartzberg - 2017
You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day
Michael J. Gelb - 1998
And human beings are gifted with an almost unlimited potential for learning and creativity. Now you can uncover your own hidden abilities, sharpen your senses, and liberate your unique intelligence—by following the example of the greatest genius of all time, Leonardo da Vinci.Acclaimed author Michael J. Gelb, who has helped thousands of people expand their minds to accomplish more than they ever thought possible, shows you how. Drawing on Da Vinci's notebooks, inventions, and legendary works of art, Gelb introduces Seven Da Vincian Principles—the essential elements of genius—from curiosità, the insatiably curious approach to life to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as your inspiration, you will discover an exhilarating new way of thinking. And step-by-step, through exercises and provocative lessons, you will harness the power—and awesome wonder—of your own genius, mastering such life-changing abilities as: •Problem solving •Creative thinking •Self-expression •Enjoying the world around you •Goal setting and life balance •Harmonizing body and mindDrawing on Da Vinci's notebooks, inventions, and legendary works of art, acclaimed author Michael J. Gelb, introduces seven Da Vincian principles, the essential elements of genius, from curiosita, the insatiably curious approach to life, to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as their inspiration, readers will discover an exhilarating new way of thinking. Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind.
The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
Annette Simmons - 2000
Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
Shelle Rose Charvet - 1995
Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, to be more persuasive with everyone? Learn how to use the right words with the right people, and get through the “Communication Wall” Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us. The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person. And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person’s wall. Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). Learn the persuasion psychology, spark interest and enthusiasm and get what you want. In Words That Change Minds you will: - Learn the influence science and practice. - Discover the ways people unconsciously get motivated, process information and make decisions. - Decode any communication problem and solve it. - Find out how to pry open mental space in even the most closed of minds. - Create rapport and credibility with anyone. - Avoid inadvertently saying or doing the wrong thing. - Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. - Increase your impact in interpersonal communication, teamwork, and in mass communication. Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use. You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns. Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds. The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including: 1. How to Complete a LAB Profile® 2. Conversational Coaching with the LAB Profile® 3. Understanding and Working with Combination Patterns 4. Solving Communication Problems 5. Influencing Strategies and Techniques 6. The LAB Profile® of Conflict 7. LAB Profile® Inventions and Tools, and more. Interested? Just scroll up and get your copy today! About the author: Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language.
Communicating at Work: Principles and Practices for Business and the Professions
Ronald B. Adler - 1986
This book provides coverage of pedagogy, and other topics such as sources of on-the-job conflict, how to use informational interviews, and others.
The Trusted Advisor
David H. Maister - 1998
Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath - 2006
Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
I Can See You Naked
Ron Hoff - 1988
In this revised edition of "I Can See You Naked" - a delightful guide to presentations of all kinds - Ron Hoff begins by dismissing the technique. "Never talk to a naked audience," is his advice. It's too distracting. "I Can See You Naked" is the first book on making presentations that doesn't read like a textbook. The first book to sound like a presentation, look like a presentation, and "play" like a presentation. It is, in fact, a funny, irreverent, entertaining, and highly effective presentation on presentations. And it is a publishing success story - the first edition went back to press seven times and sold well over 100,000 copies. It has been a selection of sixteen book clubs. After four years of success, "I Can See You Naked" is now even better. This fearless new edition of the national bestseller on making great presentations has been extensively revised by author Ron Hoff, making it 25 percent larger than the first edition. It features 16 emphatic new chapters, new illustrations by Barrie Maguire, new photographs, new sidebars and panels, new nuggets to treasure, and scores of ideas ready for use in your next presentation. Why a revised edition? Because a lot has happened to presentations in four years. New to this edition are dynamic new chapters including "The Deadly Game" - how to win competitive presentations; Stand or sit? What's a presenter to do?; "How do you create excitement if you're not Madonna, Prince, or Zig Ziglar?"; "Great props don't have to be proper"; How to make a speech in a strange hotel; Questions that often float through the minds of audiences; Ten points to pin to the wall before your next one-on-one and a guide to "relationships" - the hot, new word in making presentations. Packed with insightful case studies, and personal anecdotes, "I Can See You Naked" clearly and succinctly addresses a Ann
If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating
Alan Alda - 2017
With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.
Please Understand Me II: Temperament, Character, Intelligence
David Keirsey - 1998
Advertised only by word of mouth, the book became a favorite training and counseling guide in many institutions -- government, church, business -- and colleges across the nation adopted it as an auxiliary text in a dozen different departments. Why? Perhaps it was the user-friendly way that Please Understand Me helped people find their personality style. Perhaps it was the simple accuracy of Keirsey's portraits of temperament and character types. Or perhaps it was the book's essential message: that members of families and institutions are OK, even though they are fundamentally different from each other, and that they would all do well to appreciate their differences and give up trying to change others into copies of themselves.Now: Please Understand Me IIFor the past twenty years Keirsey has continued to investigate personality differences -- to refine his theory of the four temperaments and to define the facets of character that distinguish one from another. His findings form the basis of Please Understand Me II, an updated and greatly expanded edition of the book, far more comprehensive and coherent than the original, and yet with much of the same easy accessibility. One major addition is Keirsey's view of how the temperaments differ in the intelligent roles they are most likely to develop. Each of us, he says, has four kinds of intelligence -- tactical, logistical, diplomatic, strategic -- though one of the four interests us far more than the others, and thus gets far more practice than the rest. Like four suits in a hand of cards, we each have a long suit and a short suit in what interests us and what we do well, and fortunate indeed are those whose work matches their skills. As in the original book, Please Understand Me II begins with The Keirsey Temperament Sorter, the most used personality inventory in the world. But also included is The Keirsey Four-Types Sorter, a new short questionnaire that identifies one's basic temperament and then ranks one's second, third, and fourth choices. Share this new sorter with friends and family, and get set for a lively and fascinating discussion of personal styles.
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Stephen Denning - 2007
It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Al Ries - 1980
Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Confessions of an Advertising Man
David Ogilvy - 1963
At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher - 1981
One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.This is by far the best thing I`ve ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace." --John Kenneth Galbraith"