Left Brain, Right Stuff: How Leaders Make Winning Decisions


Philip M. Rosenzweig - 2013
    For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face--in business, sports, politics, and more--a different way of thinking is required. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. Making winning decisions calls for a combination of skills: clear analysis and calculation--left brain--as well as the willingness to push boundaries and take bold action--right stuff. Of course leaders need to understand the dynamics of competition, to anticipate rival moves, to draw on the power of statistical analysis, and to be aware of common decision errors--all features of left brain thinking. But to achieve the unprecedented in real-world situations, much more is needed. Leaders also need the right stuff. In business, they have to devise plans and inspire followers for successful execution; in politics, they must mobilize popular support for a chosen program; in the military, commanders need to commit to a battle strategy and lead their troops; and in start-ups, entrepreneurs must manage risk when success is uncertain. In every case, success calls for action as well as analysis, and for courage as well as calculation. Always entertaining, often surprising, and immensely practical, Left Brain, Right Stuff draws on a wealth of examples in order to propose a new paradigm for decision making in synch with the way we have to operate in the real world. Rosenzweig's smart and perceptive analysis of research provides fresh, and often surprising, insights on topics such as confidence and overconfidence, the uses and limits of decision models, the illusion of control, expert performance and deliberate practice, competitive bidding and new venture management, and the true nature of leadership.

Secrets of Productive People: 50 Techniques To Get Things Done: Teach Yourself


Mark Forster - 2015
    Each chapter outlines one of the 50 ideas and gives three strategies for putting it into practice. Some ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for a better life, a formula that will unlock a more productive you. Whether you want to improve your efficiency, clear your desk, or be on top of your work, this book provides the tools and techniques you need to be more productive. With dedicated sections on having a productive attitude, managing specific projects, aids to productivity and productivity in action, it gives you everything you need to know.

HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?")


Clayton M. ChristensenPeter F. Drucker - 2010
    Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.HBR's 10 Must Reads on Managing Yourself will inspire you to:Stay engaged throughout your 50+-year work lifeTap into your deepest valuesSolicit candid feedbackReplenish physical and mental energyBalance work, home, community, and selfSpread positive energy throughout your organizationRebound from tough timesDecrease distractibility and frenzyDelegate and develop employees' initiativeThis collection of best-selling articles includes: bonus article “How Will You Measure Your Life?” by Clayton M. Christensen, "Managing Oneself," "Management Time: Who's Got the Monkey?" "How Resilience Works," "Manage Your Energy, Not Your Time," "Overloaded Circuits: Why Smart People Underperform," "Be a Better Leader, Have a Richer Life," "Reclaim Your Job," "Moments of Greatness: Entering the Fundamental State of Leadership," "What to Ask the Person in the Mirror," and "Primal Leadership: The Hidden Driver of Great Performance."

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future


Ashlee Vance - 2015
    Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google


Will Coombe - 2017
    The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook."SEO For 2020 Onwards"Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You...Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure...If So, This Book Was Written For You"Features FREE Video Series + SEO Blueprint"What Does This Book Deliver?Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...Discover SEO's greatest secret - that it isn't rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of 'BS'Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'."Learn. Take Action. Get Results."A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all."How High Will Your Revenue Go in 12 Weeks?"You'll Discover...- Online marketing 101- Personal advice for your business- How to uncover money-making keywords- Configuring WordPress for SEO success- How to nail the technical elements- How to win links- A crash course in content marketing- Social media account use (finally!)- SEO if you're a local business- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)- Google penalty diagnosis & avoidance- Why it's quicker to go 'white hat' and not try to cheat Google- + more..."Grab a Copy Now..."

Built to Sell: Creating a Business That Can Thrive Without You


John Warrillow - 2010
    Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

How to Retire the Cheapskate Way: The Ultimate Cheapskate's Guide to a Better, Earlier, Happier Retirement


Jeff Yeager - 2012
    Unlike most retirement planning and lifestyle books that focus on investing – or at the other end of the spectrum, on how to get the senior discount on a Grand Slam Breakfast at Denny’s –  this new book from Jeff Yeager, America’s favorite cheapskate,  makes the compelling case that you can have a joyous, worry-free retirement by merely spending smart and focusing on what you truly want and expect out of retirement.  Combining Yeager’s loveable humor and offbeat anecdotes that have garnered him an ever-growing fan base, How to Retire the Cheapskate Way shares with readers hundreds of retirement secrets and tips, including:·How to Simple-size Your Way to  a Better Retirement·The 20 Secret Cheapskate Principles for Retiring Comfortably on Less...Maybe Even on Social Security Alone ·How to Survive the Medical Maelstrom (without resorting to DIY surgery at home)·Plus Dozens of Fun Ways to Both Earn a Little Extra Income During Retirement and Painlessly Cut Your ExpensesYeager, who serves as the official “Savings Expert” for AARP and its 40+ million members, weaves together both everyday practical tips and life-changing financial strategies with the real life stories of frugal retirees  as well as people of all ages who are working toward a better, earlier, happier retirement The Cheapskate Way.

Way of the Wolf: Become a Master Closer with Straight Line Selling


Jordan Belfort - 2017
    For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan s $1,997 online training. Now in The Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, The Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker."

Love Works: Seven Timeless Principles for Effective Leaders


Joel Manby - 2012
    After the show aired, many of the 18 million viewers wrote to him about the profound impact of his servant leadership. How does a person achieve that level of success without arrogance or pride? In Love Works, Joel Manby introduces us to the power of Christlike love in the workplace. After years of leading thousands of men and women, Manby has proven that leading with love is effective, even in a business environment. Manby challenges leaders to allow integrity and faith to guide leadership decisions, outlining seven time-proven principles that break down the natural walls within corporate cultures, empowering managers and employees, disarming difficulties, and cultivating an atmosphere that builds long-term success. Manby also leverages the undeniable truth that love builds healthy relationships at home---why not use the same behavior to build healthy relationships at work?

The Everything Store: Jeff Bezos and the Age of Amazon


Brad Stone - 2013
    But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything


Guy Kawasaki - 2004
    Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

TED Talks: The Official TED Guide to Public Speaking


Chris J. Anderson - 2016
      Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.         This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.         Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

Turn Your Computer Into a Money Machine: How to make money from home and grow your income fast, with no prior experience! Set up within a week!


Avery Breyer - 2015
    Want to join me? And don’t worry — I’m not about to suggest that you start writing books, become a blogger, build an online income from websites, start a Multi-Level Marketing business, fill out a pile of mind-numbing surveys, sell stuff on eBay, or bug your friends by trying to sell things to them. My system for income online is much easier to get up and running - it can be set up within 1 week - and can put cash in your pocket a lot sooner than most of those other options, plus has little to no start-up costs. Imagine having the ability to make money in your spare time, to be able to earn extra cash each month, without having to get another job. Wouldn’t it be great if you could earn this income online on YOUR terms and: • work when you want, and where you want • finally have the extra cash you need to afford a few luxuries in your monthly budget • be able to take time off whenever you want, without having to beg for permission from your boss and arrange for it weeks or months in advance • be able to double, triple, or quadruple your hourly wage once you learn to be more efficient at your work, rather than having your boss reward you with more work and zero extra pay This book will teach you my method for building an online income that provides all that, and more. I’ve used this system anywhere from North American suburbia to Bali — how many JOBS can offer you that kind of flexibility? The ability to design your dream life, wherever you want it to be? Read this book and find out how to do it! Learn how to work from home, or anywhere in the world! I’ve earned money everywhere from home on my couch in suburbia to a cozy coffee shop overlooking a gorgeous marina in the tropics. This book will show you how. If you’re looking for real ways to earn money from home, a system that’s flexible and works whether you’re just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should read this book. I know this system for building an online income works, because I use it even now. You could be next. Buy this book and find out how to do it.

You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career


Ashley Stahl - 2021
    The good news is that you have the power to stop living on autopilot and turn your career around.“Follow your passion,” “find your purpose,” and “do what you love” have joined the parade of bland directives that aren’t doing much to actually help you figure out what you’re meant to do with your career. Instead, they only create more confusion. If all we had to do is “follow our bliss” . . . why aren’t we blissful yet? The truth is, the best career is not one where you only do what you love, but one where you honor who you are.In You Turn, counterterrorism professional turned career coach Ashley Stahl shares the strategies she’s used to help thousands ditch their Monday blues, get clarity on what work lights them up, and devise an action plan to create a career they love.This book gives readers access to Stahl’s coveted 11-step roadmap that has guided thousands of coaching clients in 31 countries to self-discovery and success. Throughout her process, you’ll: • Discover your Core Skillset. Uncover your gifts and talents to create an intentional career path that’s fulfilling and aligned with who you are—and what you’re good at. • Understand your “Inner Money Blueprint.” Discover the root of your money mindset, and how to break free of financial limitation. • Clarify your Core Interests. Identify the difference between a passion, gift, and calling so you can get clear on what’s meant to be a hobby-and what’s meant to be a career! • Become your own coach. Walk away with a unique set of tools for staying true to your best self in times of stress, frustration, or anxiety.Whether you’re considering a career pivot, or just curious about what else is possible for you, it’s time to make a “you turn”—to get unstuck, discover your true self, and thrive (not just survive) in your career.

The 80/20 Principle: The Secret to Achieving More with Less


Richard Koch - 1997
    Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.