Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

    Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it: what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started; once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.Launch is the treasure map into that world; an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase, this is how you start fast. This formula is how you engineer massive success.Now the question is this : are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

    Hadoop allowed small and medium sized companies to store huge amounts of data on cheap commodity servers in racks. The introduction of Big Data has allowed businesses to make decisions based on quantifiable analysis. Hadoop is now implemented in major organizations such as Amazon, IBM, Cloudera, and Dell to name a few. This book introduces you to Hadoop and to concepts such as ‘MapReduce’, ‘Rack Awareness’, ‘Yarn’ and ‘HDFS Federation’, which will help you get acquainted with the technology.

    Christensen.In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Clay Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.The Innovator’s Solution is an important addition to any innovation library.Published by Harvard Business Review Press.

    How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John MaedaAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

    The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.

    But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:• What is our winning aspiration?• Where will we play?• How will we win?• What capabilities must we have in place to win?• What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

    this book shows you how.Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine. Just some of the secrets inside: Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.) 13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you. How to peacock your way to straight to the top level power! How men grab power over others — in professional relationships, personal, and family. (The closest thing to owning a "super power"!) How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.) How to get women to compete for your attention, love, and commitment. How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.) How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.) A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.) Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!) How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!) The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide). Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!) The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.) How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.) Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!) And so much more! Get it today and live a new life by tonight!

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    At first I thought I was the only one who felt that way, but then I started to talk to people and realized we're becoming the "I'm, but" generation. When we talk about what we do for a living we inevitably say, "I'm a teacher, but I want to be an artist." "I'm a CPA, but I'd love to start my own business." "I'm a _____, but I want to be a ______." All too often, we hear that dreaming big means you quit your day job, sell everything you own, and move to Guam. But what if there were a different way? What if you could blow up your dream without blowing up your life? What if you could go for broke without going broke? What if you could start today? What if you already have everything you need to begin? From figuring out what your dream is to quitting in a way that exponentially increases your chance of success, Quitter is full of inspiring stories and actionable advice. This book is based on 12 years of cubicle living and my true story of cultivating a dream job that changed my life and the world in the process. It's time to close the gap between your day job and your dream job. It's time to be a Quitter.

    Want to be creative? Then think Inside the Box. The traditional view says that creativity is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative. That you should start with a problem and then “brainstorm” ideas without restraint until you find a solution. Inside the Box shows that more innovation— and better and quicker innovation—happens when you work inside your familiar world (yes, inside the box) using a set of templates that channel the creative process in a way that makes us more—not less—creative. These techniques were derived from research that discovered a surprising set of common patterns shared by all inventive solutions. They form the basis for Systematic Inventive Thinking, or SIT, now used by hundreds of corporations throughout the world, including industry leaders such as Johnson & Johnson, GE, Procter & Gamble, SAP, and Philips. Many other books discuss how to make creativity a part of corporate culture, but none of them uses the innovative and unconventional SIT approach described in this book. With “inside the box” thinking, companies and organizations of any size can creatively solve problems before they develop—and innovate on an ongoing, systematic basis. This system really works!

    He waited. And waited. He never heard back a single response. Fear began to creep in. He couldn’t find a job because of one simple reason: He was blending in with the masses. Panic began to race through his mind. "Seriously, what the hell am I doing here?" He took a deep breath, stepped back and assessed the situation. And then a stroke of genius hit him. He was going to be bold. Inspiring. Outrageous. Awkward. Funny. Unbelievable. It was in this moment Matt Epstein created the most viral and successful job campaign of our lives. By the time his campaign was finished, he had amassed these results: • Received 80 interview offers from companies like Google, Salesforce.com, Microsoft, Amazon, Etsy and SigFig (among many more) • Received over 400,000 unique visits and 720,000 page views for his site • Received over 450,000 YouTube views • Received 20,000 Facebook Likes, 4,800 Tweets and 4,100 Google +’s • Received print, online and TV coverage across the world from TechCrunch, Gizmodo, to the Washington Post and Wall Street Journal How is it that Matt was able to get publicity from just about every big name media outlet, generate a massive fan base and garner 80 interview offers from top tier, innovative companies while so many of us have to beg for a single interview? What does Matt Epstein know that we don’t? In fact, what do all these people know that we don’t? Hanna Phan sent the “Tweet heard ‘round the world” to the CEO of one of the hottest technology start ups in the world and had 1,290 people share her story on Facebook, 1,854 retweets, 204 LinkedIn shares and multiple job offers from different companies. Nagesh Palepu overcame being nearly deaf at a young age and went through an incredibly journey as his career started as a cashier at McDonald’s and continues today as the CEO of a highly successful company today. Sarah Rossdale started working in a tiny ice cream stand and fought her way to her dream job at Disney, all while competing against her own roommate. Nelson Wang went from Labor Foreman to a Partner Manager managing a multi-million dollar territory of business and built a LinkedIn brand so powerful that he had recruiters from Google, Apple, Verizon, Paypal, and HP reaching out to him. And finally, Jerry, at the tender age of 20, overcame a life and death experience to build an incredibly successful career. His comeback story reminds us of the importance of enjoying the moment and having balance in our lives. So what do they know that we don't? It’s simple really. They all acknowledged one fundamental fact: The resume is dead. Your job opportunities, however, are alive and well. If you learn the secrets on how to be an artist and to create with emotion. This book will teach you how. This step by step guide also includes: ★ 500 of the top interview questions and answers created by Fortune 100 HR experts ★ How to create your own website and blog from scratch in under 10 minutes ★ The top 5 secrets on how to build a standout LinkedIn brand ★ Additional tips on how to leverage new media tools like YouTube, SlideRocket, Twitter, Prezi and Facebook ★ How to garner recommendations from CEOs, VPs, Managers and peers ★ How

    Now "the personal productivity guru" (Fast Company) shows readers how to increase their ability to work better, not harder every day. Based on Allen's highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head for creativity, focus your attention, create structures that work, and take action to get things moving. With wit, inspiration, and know-how, Allen shows readers how to make things happen with less effort and stress, and lots more energy, creativity, and effectiveness. Ready for Anything is the perfect book for anyone wanting to work and live at his or her very best.

    You'll learn... • The 3 sure-fire ways to generate material • The 11 different kinds of jokes and how to tell them • The secret to permanently overcoming writer's block • And many more tips, tricks, and techniques Table of Contents 1 Introduction Use the techniques in this book to reliably create top-notch humor writing (page 9) 2 Your Brain’s Comedy Engine Access both hemispheres of your brain to eliminate writer’s block and tap an endless reserve of comedy ideas (page 19) 3 The Humor Writer’s Biggest Problem Overcome this one devastating obstacle to reach the widest possible audience (page 27) 4 How To Get Laughs Understand the different kinds of laughs, and how to generate the best one (page 37) 6 Subtext: The Secret Ingredient Infuse your humor with this vital component to create writing that makes people laugh (page 51) 6 The 11 Funny Filters Create any joke using the 11 fundamental building blocks of humor (page 61) Funny Filter 1: Irony (page 62) Funny Filter 2: Character (page 64) Funny Filter 3: Shock (page 70) Funny Filter 4: Hyperbole (page 74) Funny Filter 5: Wordplay (page 77) Funny Filter 6: Reference (page 81) Funny Filter 7: Madcap (page 85) Funny Filter 8: Parody (page 90) Funny Filter 9: Analogy 9(page 4) Funny Filter 10: Misplaced Focus (page 96) Funny Filter 11: Metahumor (page 99) 7 Using The Funny Filters Layer the building blocks to create increasingly hilarious jokes (page 105) 8 Process Overview Master this simple system to become a prolific humor writer (page 127) Click "Look inside" to see more!

    Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader's Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization "stunningly vulnerable" to a new idea.