Book picks similar to
Persuasion: Theory and Research by Daniel J. O'Keefe


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Selling 101: What Every Successful Sales Professional Needs to Know


Zig Ziglar - 2003
    Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

Cinema 1: The Movement-Image


Gilles Deleuze - 1983
    For Deleuze, philosophy cannot be a reflection of something else; philosophical concepts are, rather, the images of thought, to be understood on their own terms. Here he puts this view of philosophy to work in understanding the concepts—or images—of film.Cinema, to Deleuze, is not a language that requires probing and interpretation, a search for hidden meanings; it can be understood directly, as a composition of images and signs, pre-verbal in nature. Thus he offers a powerful alternative to the psychoanalytic and semiological approaches that have dominated film studies.Drawing upon Henri Bergson’s thesis on perception and C. S. Peirce’s classification of images and signs, Deleuze is able to put forth a new theory and taxonomy of the image, which he then applies to concrete examples from the work of a diverse group of filmmakers—Griffith, Eisenstein, Pasolini, Rohmer, Bresson, Dreyer, Stroheim, Buñuel, and many others. Because he finds movement to be the primary characteristic of cinema in the first half of the twentieth century, he devotes this first volume to that aspect of film. In the years since World War II, time has come to dominate film; that shift, and the signs and images associated with it, are addressed in Cinema 2: The Time-Image.

Managing for Quality and Performance Excellence (with CD-ROM)


James R. Evans - 2007
    This description will provide a description where the core, text-only product or an eBook is sold. Please remember to fill out the variations section on the PMI with the book only information.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Socialnomics: How Social Media Transforms the Way We Live and Do Business


Erik Qualman - 2009
    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Action Research


Ernest T. Stringer - 1996
    Updated web links and expanded appendices provide cutting edge information on action research along with new case studies and examples.

Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. (Vol 1)


Richard Bandler - 1975
    Erickson, M.D. Volume I

Understanding Psychology as a Science: An Introduction to Scientific and Statistical Inference


Zoltan Dienes - 2008
    The book encourages a critical discussion of the different approaches and looks at some of the most important thinkers and their influence.

Qualitative Research Design: An Interactive Approach: 41 (Applied Social Research Methods)


Joseph A. Maxwell - 2012
    It shows how the components of design interact with each other, and provides a strategy for creating coherent and workable relationships among these design components, highlighting key design issues. Written in an informal, jargon-free style, the new Third Edition incorporates examples and hands-on exercises.

This Is Your Brain on Music: The Science of a Human Obsession


Daniel J. Levitin - 2006
    Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature, including: • Are our musical preferences shaped in utero? • Is there a cutoff point for acquiring new tastes in music? • What do PET scans and MRIs reveal about the brain’s response to music? • Is musical pleasure different from other kinds of pleasure?This Is Your Brain on Music explores cultures in which singing is considered an essential human function, patients who have a rare disorder that prevents them from making sense of music, and scientists studying why two people may not have the same definition of pitch. At every turn, this provocative work unlocks deep secrets about how nature and nurture forge a uniquely human obsession.

Sources of the Self: The Making of the Modern Identity


Charles Taylor - 1989
    The modern turn to subjectivity, with its attendant rejection of an objective order of reason, has led—it seems to many—to mere subjectivism at the mildest and to sheer nihilism at the worst. Many critics believe that the modern order has no moral backbone and has proved corrosive to all that might foster human good. Taylor rejects this view. He argues that, properly understood, our modern notion of the self provides a framework that more than compensates for the abandonment of substantive notions of rationality.The major insight of Sources of the Self is that modern subjectivity, in all its epistemological, aesthetic, and political ramifications, has its roots in ideas of human good. After first arguing that contemporary philosophers have ignored how self and good connect, the author defines the modern identity by describing its genesis. His effort to uncover and map our moral sources leads to novel interpretations of most of the figures and movements in the modern tradition. Taylor shows that the modern turn inward is not disastrous but is in fact the result of our long efforts to define and reach the good. At the heart of this definition he finds what he calls the affirmation of ordinary life, a value which has decisively if not completely replaced an older conception of reason as connected to a hierarchy based on birth and wealth. In telling the story of a revolution whose proponents have been Augustine, Montaigne, Luther, and a host of others, Taylor's goal is in part to make sure we do not lose sight of their goal and endanger all that has been achieved. Sources of the Self provides a decisive defense of the modern order and a sharp rebuff to its critics.

Theories of Counseling and Psychotherapy: A Case Approach


Nancy L. Murdock - 2003
    At the beginning each chapter, readers “meet” a new client through a case example. The author then presents the theory’s basic philosophical assumptions; its beliefs about what motivates human behavior; its central constructs; its picture of how humans develop; its ideas about what constitutes mental health and dysfunction; its perspective on how our relationships with those around us impact our functioning; and its view of how our behavior, thoughts, and emotion impact our functioning. Throughout each chapter, the author immediately illustrates the application of a construct or process by showing how it relates to the client case described at the beginning of the chapter, demonstrating the translation of each theory into practice. The second edition includes three new chapters (Chapter 3: Neoanalytic Approaches, Chapter 6: Existential Psychotherapy, Chapter 15: Narrative Therapy) and a companion DVD to accompany the texts. See applications of theory come to life! The Theories in Action DVD illustrates six therapists of different theoretical orientations working with the same client.

Pure Mathematics 1: Advanced Level Mathematics


Hugh Neill - 2002
    Pure Mathematics 1 corresponds to unit P1. It covers quadratics, functions, coordinate geometry, circular measure, trigonometry, vectors, series, differentiation and integration.

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling


Annette Simmons - 2000
    Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

Heroes Among Us: Ordinary People, Extraordinary Choices


John Quiñones - 2009
    By chronicling such bravery, John Quiñones captures America's can-do spirit and shows that through the slightest good deed, each one of us harbors a hero within.Texas native and veteran ABC journalist John Quiñones has traveled the world and the country reporting on hundreds of stories during his illustrious career. Long ago he realized that the stories he was most attracted to had one thing in common—a shared focus on the goodness inherent in ordinary Americans.According to John, truly heroic individuals are people who make difficult choices, even in the face of danger, without giving in to fear. They don't expect fame or money for their efforts—they're just doing the right thing. They are compassionate and courageous, and our world would be a far worse place without them. They rarely get the recognition they deserve.Heroes Among Us means to change that.Along with reporting the many stories of heroes he's met, John also shares his own touching personal narrative of his rise from humble roots as the son of a laborer and a house cleaner to his life as a network anchor. His is one of the most American of stories.Heroes Among Us, in its stories of selflessness, strength and bravery, offers inspiration, ultimately challenging each of us to learn from the great deeds of our neighbors and, in turn, to follow in that same heroic spirit.This is a book to cherish, one whose wisdom will be felt for years to come.

Publication Manual of the American Psychological Association(r)


American Psychological Association - 1952
    With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations. The new edition has been revised and updated to include: The latest guidelines and examples for referencing electronic and online sources New and revised guidelines for submitting papers electronically Improved guidelines for avoiding plagiarism Simplified formatting guidelines for writers using up-to-date word-processing software All new guidelines for presenting case studies Improved guidelines for the construction of tables Updates on copyright and permissions issues for writers New reference examples for audiovisual media and patents An expanded and improved index for quick and easy access Writers, scholars, and professionals will also find: New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.Approximately 400 pages