Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    These are the men, and one day soon the women, who stand out from their peers as being part of one of the most elite military groups in the world. They have proven that they have what it takes but the question is, do you? Walk with us through the training regimen of the most feared and respected military force in the world as we take you through initial training to graduation day. Along the way you’ll learn some lessons about integrity, perseverance, and honor. You don’t have to be a SEAL to take these lessons and apply them to your daily life. You just need the right motivation and we’re here to give it to you. Here’s just a few thing you’ll learn about: • The Navy SEAL Fitness regimen • How to train your mind for everyday battle • Being aware of what’s happening around you • How the tough keep mentally strong Do you think you have what it takes to be a Navy SEAL? You might not be boot camp ready but when you’re done with Navy SEAL Self-Discipline you’ll be ready to take on life! What are you waiting for? Grab your copy today and start on the path to a new, more confident you! DOWNLOAD NOW! Scroll up to Buy with One-Click!

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    Patients are looking for information coming from a wide range of sources. Products and experiences are being discussed on the internet and shared across social media platforms. UCB is one of the first biopharma companies to acknowledge IT as core to its business strategy and to let the patient take the lead in the online conversation. This book is about the trend spotting and creative thinking needed to prepare ourselves for the world of possibilities awaiting us in the big ocean of the New Normal. Talking about the digital society could soon make you sound old and out of date - such is the pace of change. Advancement in technology is creating a 'new normal' where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer. Don't even think for a moment that we have arrived in the Digital World. We're probably, at best, halfway. This isn't a discussion about the glass being half-full or half-empty. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see consumers, young and old, making technology part of everyday life. Digital has become the New Normal. An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe's most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.

    Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter:Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven't thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective - they need to be hacked. Showcases case studies from the author's consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.

    What they do and how they do it is the key determinant of corporate success. Want to become invaluable to your company? Boost your managerial skills. The good news is that great managers are made...not born. When you discover what the most successful managers know, you will unlock the secrets to turning even ordinary employees into extraordinary performers. Now with this handy little book, success expert Brian Tracy reveals how anyone can easily: Set performance standards ● Delegate productively ● Define key result areas ● Concentrate attention and resources on high-payoff activities and eliminate distractions ● Hire and fire effectively ● Build a staff of peak performers ● Hold meetings that work ● Foster team spirit ● Communicate with clarity ● Negotiate successfully ● Remove obstacles to performance ● Set the right example ● Make good decisions quickly ● And more Filled with practical, proven techniques and tools, this essential guide shows you how to bring out the best in your people--and hit new heights in your own career.

    When he writes 'Go to the Gemba and Run Your Kaizen, ' we must take heed." -- MASAAKI IMAI, bestselling author of Kaizen and Gemba Kaizen"In this wonderful and important book, Byrne shows us that Lean management, understood and practiced correctly, consistently delivers spectacular results." -- BOB EMILIANI, author, Better Thinking, Better Results , and Professor, Connecticut State University"A compelling picture of how Lean techniques and attitudes enable CEOs and senior executives to create a culture for transforming a company and putting it on a highperformance path." -- JERRY J. JASINOWSKI, former President of the National Association of Manufacturers"Art Byrne provides real-world examples of how he exhibited the wisdom and courage to do the right thing, improving work practices at all levels of the organization to deliver the right results for all stakeholders. Which comes first, the wisdom or the courage? Read The Lean Turnaround to find out." -- JOHN SHOOK, Chairman and CEO, Lean Enterprise Institute"Lean is the closest thing to magic I have experienced in my 40 years in business. I recommend Lean and this book to everyone responsible for the performance of a business, particularly those in private equity like me, where leverage magnifies the importance of cash." -- JOHN CHILDS, founder and CEO, of J. W. Childs Associates L.P."A must-read for any leader interested in understanding the strategic advantages from focusing on activities that add value to the customer experience." -- GARY S. KAPLAN, MD, Chairman and CEO of the Virginia Mason Health SystemLean isn't just for manufacturing anymore . . . Few business leaders in the world have applied Lean strategy as successfully as Art Byrne has--and none has the ability to explain how to do it with such succinctness and clarity.Famous for turning around the wire management company Wiremold, where he rethought every aspect of operations from the customer's standpoint--and got everyone else in the company to do likewise--Byrne has successfully implemented Lean strategies in more than 30 companies in 14 different countries.In The Lean Turnaround, this legendary business leader shares everything he has learned during his remarkable career and shows how anyone can achieve similar results. His primary message is this: Lean strategy isn't just for manufacturing. In fact, Byrne is using this very approach in his present position at a private equity firm.Whatever type of company you run, Lean can be used to improve virtually every aspect of operations, from training and leading employees to accounting and payroll issues. The Lean Turnaround explains all the ins and outs of applying Lean strategy to:Eliminate waste in every value-added operation Deliver consistent value to customers Stimulate growth and add jobs Increase wealth for all your stakeholders Build a company culture of continuous improvement (kaizen) Instead of attempting to get customers to conform to your way of doing things--which is, sadly, what most managers are taught to do--you need to configure your company to be responsive to the customers. This is at the core of Byrne's method--and it always works.

    Even in this nondescript settlement, people receive money via mobile transfer from family members working in distant cities. There are computer training centres offering diploma courses in Bhojpuri, Hindi and English. Here is an example of India's numerous remote towns that have skipped the stage of basic learning and landed straight into digital literacy as they strive to keep up with the times.In his last book, A.P.J. Abdul Kalam, writing with Srijan Pal Singh, draws upon examples ranging from entrepreneurship in places like Badshahpur to a sophisticated missile programme like Agni to show how it can be 'Advantage India' in the final lap of the journey to 2020--the landmark year by which he had envisioned the country could transform into an economic power. How can the new initiatives--such as Make in India, Swachh Bharat, smart cities and skill development for the youth--be used to unleash the country's vast potential?Advantage India offers the answer--a movement driven by every home and school to educate the new generation and give a fresh meaning to citizenship.

    From difficult employees to demanding bosses, you never know where your next problem is coming from. What you do know is that you'll be expected to solve that problem--and solve it quickly and effectively.The New Manager's Handbook explains the rules of this new game, and gives you invaluable tips and pointers for teaming with your employees while inspiring them to breakthrough performance and results. Let the two dozen rules and guidelines in this quick-hitting manual show you the best ways to:DelegateReview performanceThink strategicallyLead great meetingsGive and get results-oriented feedbackProvide directionSpeak with powerCriticize with honesty and tactAsk the right questionsMotivate average performersPrepare for changeAs a new manager in today's no-room-for-error workplace, you will be challenged and tested every day. Unlike previous positions, however, your success will judged by the performance of others. Give yourself every opportunity to succeed, and learn how to win the respect of both your employees and your supervisors, with the time-tested and field-proven techniques in The New Manager's Handbook.

    Now it has developed into a proof of concept that Youths can build a STRONG CHURCH.GenerationS is a mindset-shifting, heart-changing book that shows you how to raise up generations of young people in your church to build His kingdom.After over 20 years, this youth church, operated by youths, for youths to reach youths, still has an average age of 22.Bonus #1: Contributors and 'Inside Stories'Read 1,000+ word contributions from 13 other contributing writers that provide an 'inside look' and 360º view of HOGC.Director of Global Relations, a Westerner's perspective on an Asian church Board member in his 60s, on what older people do in a youth churchChief of Staff, on what goes on inside the Senior Pastors' OfficeHead of Global Partnerships, on what co-senior pastoring looks likeBonus #2: Comes with Digital CompanionGo beyond the chapters! Access 100+ bonus content and interactive materials when you scan QR codes from within the book.

    Covey, RESUMES ARE DEAD is not for the faint of heart. This ebook tackles one of life's most compelling choices: money or meaning? The audio is relevant, timely and career-critical. Learn how to design a career that supports your quest for both money and meaning—providing you the freedom to pursue your dreams and live your ideal lifestyle.This is career development reworked, unconventional and results-driven. Whether you're retired, in the middle of your career, fresh out of college, or have been hit hard by economic crisis, RESUMES ARE DEAD is chock-full of powerful, raw principles that will help you find your footing, contribute to the world in meaningful ways, and simultaneously create your ideal lifestyle.“My verdict: SHEER GENIUS! I love it, I think it’s brilliant, I think it’s bold and courageous, I think it will help people out everywhere.”—Stephen M.R. Covey, author of The New York Times bestseller, The Speed of Trust“Richie hits the nail on the head in the pursuit of dreams. We cannot sit back and wait for life to serve up opportunities, but rather we must create our value and contribute in a powerful way.”—Kenny Anderson, author of Common Denominators for Success“Can I just say WOOOOOOOOOOOW!!! I’m just moved and on fire right now. Very relevant and timely message for our days (and for everyone)!”—Juri Widiger, Brussels, Belgium“This is a great book at so many levels. If you are looking to find your own direction or just need the motivation to move forward, Richie’s book can help. I found it empowering as an employer as well. I want the employees Richie describes in this book, and it helps me to recognize what I need to do to attract and keep those kinds of employees.”—Jeff Heggie, CEO, Kodiak Mountain Stone, Canada“This turned my brain upside-down—in the best way possible!”—Rachel DeVault, photographer, mother, wife, Texas“This really helps me get off my retirement rocking chair and want to do something meaningful for myself and others around me.”—Andy Macatiag, adjunct professor, Chaminade University, Hawaii1st message: “Love the e-book. Thank you for taking the leap and inspiring me. I’m just so grateful for your book! It gave me some meaningful direction.”2nd message: “Richie, I’m headed to an interview tomorrow. I’m beyond stoked and appreciate your e-book. I read it again and it got me pumped. I’ll let you know how it turns out. Thank you, sir.”3rd message: “Dude. I got the job. Thank you for your inspiration!”—Adam Buchanan, Portland, Oregon1st message: “I should NOT have read this just before going to bed last night. I felt so empowered after I read it and I had a million ideas going through my head. Amazing experience, but a little rough on the sleep department.”2nd message: “When I read the book I was stuck in a rut. After reading your book, changes came immediately. I found an internship with a major opera company, introduced myself and was hired within a week. Life is different. Your book gave me the key to a door to the world that I had been staring at my entire life, but I didn’t know how to open.”—Olivia Biddle, Adjunct Professor of Voice and Music

    However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.

    If you find yourself procrastinating, too busy to get your most important work done, or not sure how to get started, something needs to change before it’s too late. You’re only going to live for a set number of years, and once your time is up you won’t be able to check off your bucket list, accomplish that important goal, or achieve your dreams. So how can you possibly be too busy to get the most important things in life done? If you’re honest with yourself, you probably have a seemingly endless list of excuses—too busy, too tired, too… But deep down, there is a nagging feeling that something’s wrong, and you know you could be further along in your work than you are now—if only you just did what you knew you needed to do. The truth is life is complex, there will always be more work to do, and nothing you can do will change that. What you can do is learn a better system for dealing with life’s complexity so you can handle it well. That means you’ll finally be able to get your most important work done faster and easier than ever before. This book is for you if … You’re overwhelmed, overworked, and wanting more from life You’re under-achieving and under-delivering on your promises to yourself and others You’re tired of your own excuses because you know you can do better You want more freedom, more income, and more impact You have important work to do before you leave this world And most importantly… You’re up for the challenge of achieving your biggest goals in life! My Big Promise I believe you could be at least 10 times more successful than you currently are. All you need to make this huge leap in productivity is to pay attention to what really matters, stay focused on your most important project, and stop wasting time working in the weeds (you know, those things you do that aren’t getting you where you want to go in life). I believe you have greatness within you. You have an important message to share and many lives to change. Once you get rid of those ineffective working habits, excuses for holding back, and annoying voices in your head, you’ll be free to achieve your biggest goals and projects in life fearlessly—faster than you ever thought possible. Today Can be the Day That Everything Changes for You This book is designed to get you results in your business and life by giving you the systems, tools, and mindset you need to bring your biggest ideas and most important projects to life in 21 days or less. By reading and applying the principles you’re about to learn, you’ll be able to: Start Projects you’ve been putting off Finish projects you’ve started but stalled on Ship your work (get it out of your head, off your laptop, and into the world where it’s meant to be) Make more money (by completing projects that add massive value to the world) And 10x your productivity… …in 21 Day

    While Lean methodologies were developed in manufacturing environments, many Lean principles can be applied to any kind of business or activity; from software development to accounting systems to household chores.This short book introduces the core concepts of kanban and offers a step by step guide to getting started with kanban.

    Encourages and equips those in authority to master self-leadership principles and realize their full leadership potential.