Without Their Permission: How the 21st Century Will Be Made, Not Managed


Alexis Ohanian - 2013
    And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. Without Their Permission is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

Platform: Get Noticed in a Noisy World


Michael Hyatt - 2012
    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

The Art of SEO: Mastering Search Engine Optimization


Eric Enge - 2009
    This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

Rules for Renegades: 10 Secrets to Getting What You Want From a Buddhist Monk-Geisha Trainee Entrepreneur-Self-Made Millionaire


Christine Comaford-Lynch - 2007
    From model to monk to multimillionaire, she does what she wants-and gets things done.Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Your way. Your rules. "Rules for Renegades" distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets.Ultimately, she lets you in on the greatest secret of all-how to build a fulfilling life while rocking your career. She has also filled her book with lots of cool free stuff: links to a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power.You'll learn the surprising truth behind her most offbeat rules. . . Everything's an Illusion, So Pick One That's Empowering. Rock Rejection and Finesse Failure. Learn to Love Networking. Work Your Money Mojo."Rules for Renegades" is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules-and makes life work for you.

Electronics for Dummies


Gordon McComb - 2005
    It quickly covers the essentials, and then focuses on the how-to instead of theory. It covers:Fundamental concepts such as circuits, schematics, voltage, safety, and more Tools of the trade, including multimeters, oscilloscopes, logic probes, and more Common electronic components (e.g. resistors, capacitors, transistors) Making circuits using breadboards and printed circuit boards Microcontrollers (implementation and programming) Author Gordon McComb has more than a million copies of his books in print, including his bestselling Robot Builder's Bonanza and VCRs and Camcorders For Dummies. He really connects with readers! With lots of photos and step-by-step explanations, this book will have you connecting electronic components in no time! In fact, it includes fun ideas for great projects you can build in 30 minutes or less. You'll be amazed! Then you can tackle cool robot projects that will amaze your friends! (The book gives you lots to choose from.)Students will find this a great reference and supplement to the typical dry, dull textbook. So whether you just want to bone up on electronics or want to get things hooked up, souped up, or fixed up, ...whether you're interested in fixing old electronic equipment, understanding guitar fuzz amps, or tinkering with robots, Electronics For Dummies is your quick connection to the stuff you need to know.

LinkedIn for Dummies


Joel Elad - 2008
    This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for your business!

How The Mighty Fall: And Why Some Companies Never Give In


James C. Collins - 2009
    Collins' research project—more than four years in duration—uncovered five step-wise stages of decline:Stage 1: Hubris Born of SuccessStage 2: Undisciplined Pursuit of MoreStage 3: Denial of Risk and PerilStage 4: Grasping for SalvationStage 5: Capitulation to Irrelevance or DeathBy understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.Great companies can stumble, badly, and recover.Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover—in some cases, coming back even stronger—even after having crashed into the depths of Stage 4.Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera


Bryan Peterson - 1990
    Peterson stresses the importance of metering the subject for a starting exposure, and then explains how to use various exposure meters and different kinds of lighting. The book contains lessons on each element of the exposure-aperature, shutter speed, iso-and how it relates to the other two in terms of depth of field, freezing and blurring action, and shooting in low light or at night. A section on special techniques explores such options as deliberate under- and overexposures, how to produce double exposures, bracketing, shooting the moon, and the use of filters. Understanding Exposure demonstrates that there are always creative choices about how to expose a picture-and that the decision is up to the photographer, not the camera.

Home Maintenance for Dummies?


Morris Carey - 2000
    But thanks to timesaving, trouble-preventing strategies from these nationally recognized experts, now anyone can keep his or her palace in regal repair and have plenty of time left over for the fox hunts. This friendly book covers everything from plumbing to painting, with handy calendars to ensure nothing falls through the cracks -- including the cracks!

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google


Scott Galloway - 2017
    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way


Richard Branson - 1998
    From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories: Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globeSigning the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil CollinsFighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishmentSwimming two miles to safety during a violent storm off the coast of MexicoSelling Virgin Records to save Virgin AtlanticStaging a rescue flight into Baghdad before the start of the Gulf War . . .And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Project Management for Dummies


Stanley E. Portny - 2000
    Project Management For Dummies, Second Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll find out how to:Define your project and what you intend to accomplish Identify project stakeholders and their expectations Develop a project plan Establish project schedules and timetables Determine which skill sets and resources the project requires Choose team members and define their roles Launch you project and track its progress Encourage peak performance Conclude your project successfully Complete with helpful tips on delegating, shortening schedules, and optimizing your own performance Project Management for Dummies, help you get your project, and your career, off the ground in no time.

The Art of Social Media: Power Tips for Power Users


Guy Kawasaki - 2014
    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

On Emotional Intelligence (HBR's 10 Must Reads)


Harvard Business Review - 2015
    We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills—and your professional success.This book will inspire you to:• Monitor and channel your moods and emotions• Make smart, empathetic people decisions• Manage conflict and regulate emotions within your team• React to tough situations with resilience• Better understand your strengths, weaknesses, needs, values, and goals• Develop emotional agility

Hacking Linux Exposed: Linux Security Secrets & Solutions


Brian Hatch - 2001
    Hacking Exposed Linux provides the most up-to-date coverage available from a large team of topic-focused experts. The book is based on the latest security research and shows you, in full detail, how to lock out intruders and defend your Linux systems against catastrophic attacks.Secure Linux by using attacks and countermeasures from the latest OSSTMM researchFollow attack techniques of PSTN, ISDN, and PSDN over LinuxHarden VoIP, Bluetooth, RF, RFID, and IR devices on LinuxBlock Linux signal jamming, cloning, and eavesdropping attacksApply Trusted Computing and cryptography tools for your best defenseFix vulnerabilities in DNS, SMTP, and Web 2.0 servicesPrevent SPAM, Trojan, phishing, DoS, and DDoS exploitsFind and repair errors in C code with static analysis and Hoare Logic