The Art of War: Sun Tsu - The Key Book of the Way of the Warrior


Alfredo Tucci - 2001
    

The Go-Giver: A Little Story About a Powerful Business Idea


Bob Burg - 2007
    Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

The Multi-Hyphen Method: Work less, create more, and design a career that works for you


Emma Gannon - 2018
    In The Multi-Hyphen Method Emma Gannon teaches that it doesn't matter if you're a part-time PA with a blog, or a physio who runs an online jewellery store in the evenings - whatever your ratio, whatever your mixture, we can all channel the entrepreneurial spirit. Today, the stigma of being a jack of all trades is being dispelled and having more strings to your bow is essential to getting ahead in the modern working world and Emma Gannon's book is the ultimate guide in helping us navigate our way towards success.

How to Blog for Profit without Selling Your Soul


Ruth Soukup - 2013
    It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there.Change the Way You Blog:Empower yourself to stop comparing your blog to othersUnderstand what makes awesome content and how to create itDiscover the critical importance of compelling presentationIncrease your blog traffic through proven techniquesDevelop a solid Pinterest strategy for capturing viral growthBoost your revenue through diversified income streamsLearn how to work smarter not harder

The 5 Levels of Leadership: Proven Steps to Maximize Your Potential


John C. Maxwell - 2011
    In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right. And if you have the skill and dedication, you can reach the pinnacle of leadership—where experience will allow you to extend your influence beyond your immediate reach and time for the benefit of others.The 5 Levels of Leadership are:1. Position—People follow because they have to.2. Permission—People follow because they want to.3. Production—People follow because of what you have done for the organization.4. People Development—People follow because of what you have done for them personally.5. Pinnacle—People follow because of who you are and what you represent.Through humor, in-depth insight, and examples, internationally recognized leadership expert John C. Maxwell describes each of these stages of leadership. He shows you how to master each level and rise up to the next to become a more influential, respected, and successful leader.

The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention


Nicolas Cole - 2020
    

Disrupt: Think the Unthinkable to Spark Transformation in Your Business


Luke Williams - 2010
    For anyonewho wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. "Disrupt" "Think the Unthinkable to Spark Transformation in Your Business" shows how to generate and execute those solutions--a disruptive approach for a disruptive age. Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality. Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution. "Disrupt "offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up."

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World


Gary Vaynerchuk - 2013
    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

The 7 Day Startup: You Don't Learn Until You Launch


Dan Norris - 2014
     In The 7 Day Startup, Dan Norris, author and founder of wpcurve.com, shows us exactly how he built a cashflowing small business startup from scratch in 7 days (and has since grown it to over $400,000 in annual recurring revenue in a few short years). What you'll learn in The 7 Day Startup - Why validation isn’t the answer - How to evaluate your small business startup idea - How to choose a business name, fast - How to build a website in 1 day for under $100 - 10 proven ways to market a business quickly And much, much more… Who this book is for - Small Business Founders - Entrepreneurs (and Wantrepreneurs) - Freelancers and Agencies - Bootstrappers Additional resources included in The 7 Day Startup to help you build your startup - Idea evaluation spreadsheet - Business name checklist - Growth tracking spreadsheet - Marketing idea checklist for your small business startup - List of over 100 startup and new business resources

Rework


Jason Fried - 2010
    If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.  What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

For the Record: 28:50 - A journey toward self-discovery and the Cannonball Run Record


Ed Bolian - 2017
    Ed Bolian’s memoir recounts his path from a conversation in high school with Cannonball Run founder, Brock Yates to setting the fastest time ever for driving from New York to Los Angeles. The journey explores goal setting, criminal psychology, and spirituality in the pursuit of finding your true purpose and using what makes you unique to achieve something extraordinary.

The Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups


Mike Moyer - 2016
    Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the dynamic equity model popularized by the book Slicing Pie, a formula in use by entrepreneurs all over the world. The Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent and even credit. You will learn how to fairly allocate equity when people contribute and how to fairly recover equity when people leave the company.

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales


Matthew Paulson - 2015
    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

First, Break All the Rules: What the World's Greatest Managers Do Differently


Marcus Buckingham - 1998
    With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level.