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Marketing for hospitality and tourism by Philip Kotler
marketing
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Notes from a Friend: A Quick and Simple Guide to Taking Control of Your Life
Anthony Robbins - 1995
Now, for the first time, it is available to you in this special, updated edition containing new material. Buy this book and you change a life. Read this book and you’ll change your own.
Business Driven Information Systems
Paige Baltzan - 2006
The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.
The Non-Designer's Design Book
Robin P. Williams - 2003
Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.
Principles of Environmental Science: Inquiry and Applications
William P. Cunningham - 2001
This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level.
Numerical Analysis
Richard L. Burden - 1978
Explaining how, why, and when the techniques can be expected to work, the Seventh Edition places an even greater emphasis on building readers' intuition to help them understand why the techniques presented work in general, and why, in some situations, they fail. Applied problems from diverse areas, such as engineering and physical, computer, and biological sciences, are provided so readers can understand how numerical methods are used in real-life situations. The Seventh Edition has been updated and now addresses the evolving use of technology, incorporating it whenever appropriate.
Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership
Kenneth H. Blanchard - 1985
Here, you'll learn why tailoring management styles to individual employees is so important; why knowing when to delegate, support, or direct is critical; how to identify the leadership style suited to a particular person; and how consistent use of the One Minute techniques will produce better management and enhanced motivation on all levels. This remarkable, easy-to-follow book is a priceless guide to creative, personalized leadership that elicits the best performance from your staff--and the best bottom line for any business.If your management motto is "everyone should be treated equally," Leadership and the One Minute Manager. will show you why this style not only hinders workplace efficiency, but also frustrates your staff. In clear, simple terms, Ken Blanchard, co-author of the enormously popular The One Minute Manager., coupled with business gurus Patricia and Drea Zigarmi, teach managers the art of Situational Leadership.. You'll learn why tailoring management styles to individual employees is so important; when to delegate, support, or direct; how to identify the leadership style suited to a particular person; and how consistent use of the One Minute techniques will produce better management and enhanced motivation on all levels. This remarkable, easy-to-follow book is a priceless guide to creative, personalized leadership that elicits the best performance from your staffand the best bottom line for any business.
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Organizations
Christopher Grey - 2005
Written in an accessible style, it enters into lively discussion of classical and contemporary ideas about organizations and their management. It shows that getting to grips with these ideas means asking fundamental questions about what it means to be human and about the nature of modern society.This book is for you if:*you get impatient with heavy, conventional and lengthy textbooks*you are fed up with the trite simplicities of the management gurus*you are dismayed by dry, worthy, alternative views*you want to show your lecturer you have done some extra readingIt is an antidote to the boring textbook and it is compatible with any degree course on management and organizations. It will challenge your thinking and it will help you get a good mark in your exam. And it's cheap. Should you buy it? It's a no-brainer.
Organizational Behavior
Robert Kreitner - 1989
Strong case studies include The Body Shop, BBC, Volvo, IKEA, ABB and Glaxo.
Introductory Statistics
Neil A. Weiss - 1987
This book develops statistical thinking over rote drill and practice. The Nature of Statistics; Organizing Data; Descriptive Measures; Probability Concepts; Discrete Random Variables; The Normal Distribution; The Sampling Distribution of the Sample Menu; Confidence Intervals for One Population Mean; Hypothesis Tests for One Population Mean; Inferences for Two Population Means; Inferences for Population Standard Deviations; Inferences for Population Proportions; Chi-Square Procedures; Descriptive Methods in Regression and Correlation; Inferential Methods in Regression and Correlation; Analysis of Variance (ANOVA)
For all readers interested in Introductory Statistics.
It's Not How Good You Are, It's How Good You Want To Be
Paul Arden - 2003
If you want to succeed in life or business, this book is a must.
Effective Java
Joshua Bloch - 2001
The principal enhancement in Java 8 was the addition of functional programming constructs to Java's object-oriented roots. Java 7, 8, and 9 also introduced language features, such as the try-with-resources statement, the diamond operator for generic types, default and static methods in interfaces, the @SafeVarargs annotation, and modules. New library features include pervasive use of functional interfaces and streams, the java.time package for manipulating dates and times, and numerous minor enhancements such as convenience factory methods for collections. In this new edition of Effective Java, Bloch updates the work to take advantage of these new language and library features, and provides specific best practices for their use. Java's increased support for multiple paradigms increases the need for best-practices advice, and this book delivers. As in previous editions, each chapter consists of several "items," each presented in the form of a short, standalone essay that provides specific advice, insight into Java platform subtleties, and updated code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why. Coverage includes:Updated techniques and best practices on classic topics, including objects, classes, methods, libraries, and generics How to avoid the traps and pitfalls of commonly misunderstood subtleties of the platform Focus on the language and its most fundamental libraries, such as java.lang and java.util
Beginning Theory: An Introduction to Literary and Cultural Theory
Peter Barry - 1995
This new and expanded third edition continues to offer students and readers the best one-volume introduction to the field.The bewildering variety of approaches, theorists and technical language is lucidly and expertly unraveled. Unlike many books which assume certain positions about the critics and the theories they represent, Peter Barry allows readers to develop their own ideas once first principles and concepts have been grasped.
Zig Ziglar's Secrets of Closing the Sale
Zig Ziglar - 1984
This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:Over 100 successful closings for every kind of persuasionOver 700 questions that will open your eyes to new possibilities you may have overlookedHow to paint word pictures and use your imagination to get resultsProfessional tips from America's 100 most succesful salespeopleDo what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!
Life's Greatest Lessons: 20 Things That Matter
Hal Urban - 1992
In it, Hal Urban, a parent and an award-winning teacher, presents twenty principles that are as deeply rooted in common sense as they are in compassion. The topics, gathered from a lifetime of teaching both children and adults, span a wide range of readily understood concepts, including attitudes about money, understanding the real meaning of “success,” and the importance of having fun. The book will help you find the best—in the world, in others, and in yourself. Classic in its simplicity and enduring in its appeal, Life’s Greatest Lessons helps us all rediscover that the desire to live a good life is timeless.
A Glossary of Literary Terms
M.H. Abrams - 1957
A Glossary of Literary Terms covers the terminology of literature - from literary history to theory to criticism - making it a valuable addition to any literary theory or literature course.