Principles of Economics


N. Gregory Mankiw - 1997
    The author's conversational writing style presents the politics and science of economic theories to tomorrow's decision-makers.

Organizational Behaviour: An Introductory Text


Andrzej Huczynski - 1991
    Itprovides readers with concepts, theories, models and frameworks to helpunderstand behaviour in organizations. Readers are encouraged to challengecurrent thinking in relation to their own ideas and experiences, exploring otherperspectives. The text also shows how organizational behaviour ideas and methodsapply in practical settings.Content new to this edition includes: * the organizational context* postmodernism and the post-modern organization* teleworking, call centres and employee surveillance* the learning organization* behavioural self-modification* emotional intelligence* communication theory and organizational communication* neuro-linguistic programming* job sculpting* teamworking trends* contemporary applications of scientific management* corporate strategy and organizational design* interorganizational relationships* network and virtual organizations* human resource management* the new leadership, superleaders and dispersed leadership Pedagogical f

BRS Gross Anatomy


Kyung Won Chung - 1988
    Written in a concise, bulleted outline format, this well-illustrated text offers 500 USMLE-style review questions, answers, and explanations and features comprehensive content and upgraded USMLE Step 1 information.

Introductory Econometrics: A Modern Approach


Jeffrey M. Wooldridge - 1999
    It bridges the gap between the mechanics of econometrics and modern applications of econometrics by employing a systematic approach motivated by the major problems facing applied researchers today. Throughout the text, the emphasis on examples gives a concrete reality to economic relationships and allows treatment of interesting policy questions in a realistic and accessible framework.

Classroom Management for Middle and High School Teachers


Edmund T. Emmer - 2005
    Written for the prospective or new middle and high school-level teacher, the text's content is ready to be applied in a classroom setting. The book addresses the planning decisions teachers must make, including arranging the physical space; creating a positive climate; establishing expectations, rules, and procedures; planning and conducting instruction; encouraging appropriate behavior; addressing problem behavior; and using good communication skills, with particular attention paid to the growth of diverse and inclusive classrooms.

Wally Olins on Brand


Wally Olins - 2003
    But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Presentation Zen: Simple Ideas on Presentation Design and Delivery


Garr Reynolds - 2007
    Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.--back cover

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal


Oren Klaff - 2011
    Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process."Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a DecisionOne truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

Investigating the Social World: The Process and Practice of Research


Russell K. Schutt - 1995
    In this new Seventh Edition of his perennially successful social research text, author Russell K. Schutt continues to make research come alive through stories that illustrate the methods presented in each chapter, and hands-on exercises that help students learn by doing. Investigating the Social World helps readers understand research methods as an integrated whole, appreciate the value of both qualitative and quantitative methodologies, and understand the need to make ethical research decisions. New to this Edition: * upgraded coverage of research methods to include the spread of cell phones and the use of the Internet, including expanded coverage of Web surveys * larger page size in full color allows for better display of pedagogical features * new 'Research in the News' boxes included within chapters * more international examples * expanded statistics coverage now includes more coverage of inferenctial statistics and regression analysi

Living in the Environment: Principles, Connections, and Solutions [with CD-ROM and InfoTrac]


G. Tyler Miller Jr. - 1975
    It has the most balanced approach to environmental science instruction, with bias-free comparative diagrams throughout and a focus on prevention of and solutions to environmental problems. Tyler Miller is the most successful author in academic writing on environmental science because of his attention to currency, trend setting presentation of content, ability to predict student and instructor needs for new and different supplements, and his ability to retain the hallmarks on which instructors have come to depend. The content in the 14th edition of LIVING IN THE ENVIRONMENT is everything you have come to expect and more. In this edition, the author has added the "How Would You Vote?" feature, which is an application of environmental science-related topics in the news. Students apply their environmental science knowledge from the book to a Web activity, which helps them investigate environmental science issues in a structured manner. They then cast their votes on the Web. Results are then tallied. Also found at the Miller website is the much used "Updates on Line." Updated twice a year with articles from InfoTrac College Edition service, CNN® Today Video Clips, and Web links, instructors can seamlessly incorporate the most current news articles and research findings to support text presentations. This is a time saver for instructors and part-time teachers who can quickly determine what ancillary materials they want to utilize in just minutes. As with the last edition, this text is packaged with a free Student CD-ROM entitled "Interactive Concepts in Environmental Science." Organized by chapter, the CD gives students links to relevant resources, narrated animations, interactive figures, and prompts to review material and test themselves.

Services Marketing: People, Technology, Strategy


Christopher Lovelock - 1991
    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Corporate Communication: A Guide to Theory and Practice


Joep P. Cornelissen - 2008
    The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Microbiology with Diseases by Body System


Robert W. Bauman - 2008
    

Cracking the GMAT 2008 [with DVD]


The Princeton Review - 1996
    We also bring you over 200 practice questions in the book and exclusive free access to 4 practice exams and expert advice online. Of course, you'll also get all the test-prep techniques you expect from The Princeton Review. In Cracking the GMAT, we'll teach you how to think like the test writers and ·Solve complex sentence correction problems by recognizing key errors·Crack tough data sufficiency questions using simple techniques·Practice online with full-length tests, lessons, and drills ·Get the most out of your prep time with the study plan that's right for youWe give you plenty of practice problems to help you master our proven techniques. Our practice questions are just like those you'll see on the real GMAT--but with detailed answers and explanations for every question.

First Aid for the Psychiatry Clerkship: A Student-To-Student Guide


Latha G. Stead - 2002
    Its organization and thoroughness are unsurpassed, putting it above similar review books. Students who thoroughly read this book should have no trouble successfully completing their psychiatry clerkship and passing the shelf exam. As course director for the core psychiatry clerkship at my institution, I will recommend this book to students."--Doody's Review Service"First Aid for the Psychiatry Clerkship" gives you the core information needed to impress on the wards and pass the psychiatry clerkship exam. Written by students who know what it takes to succeed, and based on the national guidelines for the psychiatry clerkship, the book is filled with mnemonics, ward and exam tips, tables, clinical images, algorithms, and newly added mini-cases.Features Completely revised based on the psychiatry clerkship's core competencies Written by medical students who passed and reviewed by faculty for accuracy NEW integrated mini-cases illustrate classic patient presentations and/or commonly tested scenarios NEW illustrations and management algorithms Updated throughout with enhanced sections on medications, depression/anxiety, and child psychiatry Helps students hone in on the most important concepts for the clerkship and the examThe content you need to ace the clerkship: Section I: How to Succeed in the Psychiatry Clerkship Section II: High-Yield Facts; Examination and Diagnosis; Psychotic Disorders; Mood Disorders; Anxiety and Adjustment Disorders; Personality Disorders; Substance-Related Disorders; Cognitive Disorders; Geriatric Disorders; Psychiatric Disorders in Children; Dissociative Disorders; Somataform and Factitious Disorders; Impulse Control Disorders; Eating Disordes; Disorders; Sleep Disorders; Sexual Disorders; Psychtherapies; Psychopharmacology; Legal Issues; Section III: Awards and Opportunities.