YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Her face is perhaps as well known today as ever it was during her lifetime. And this fall, interest in Marilyn is at an all-time high for, on the 27th and 28th of October, the renowned auction house Christie's will place on sale many hundreds of objects that once belonged to the beloved actress. This specially designed hardcover book features more than 1,500 objects for sale, illustrated with hundreds of beautiful photographs as well as rare and never-before-seen archival photographs of Marilyn Monroe. Personal essays and fashion notes provide a behind-the-scenes look into the life of the world's most famous celebrity.

    Their congressional tenure saw the Reagan tax cuts, the Clinton impeachment, 9/11, and the Iraq War. Despite stark ideological differences, the two have always maintained a positive working relationship--even a warm friendship--the kind that in today's hyper-partisan climate has become unthinkable.In Crisis Point, Lott and Daschle come together to sound an alarm on the current polarization that has made governing all but impossible; never before has faith in government been so dismally low. The senators itemize damaging forces--the permanent campaign, unprecedented money, the 24/7 news cycle--and offer practical recommendations, pointing the way forward. Most crucially, they recall the American people, especially our leaders, to the principles enshrined in the Constitution, and to the necessity of debate but also the imperative of compromise--which will take vision and courage to bring back.Illustrated with personal stories from their eminent careers and events cited from deeper in American history, Crisis Point is an invaluable work--one of conscience as well as duty, written with passion and eloquence by two men who have dedicated their lives to public service and share the conviction that all is far from lost.

    The text's major theme "Changes, Choices, and Constraints" explores: Contemporary "changes "in families and their structure Impacts on the "choices "that are available to family members ""Constraints ""that often limit our choices Through this approach, students are better able to understand what the research and statistics mean "for themselves"! Marriages and Families balances theoretical and empirical discussions with practical examples and applications. It highlights important contemporary changes in society and the family. This text is written from a sociological perspective and incorporates material from other disciplines: history, economics, social work, psychology, law, biology, medicine, family studies, women's studies, and anthropology. "More about the themes: " "Changes"Examines how recent profound structural and attitudinal changes affect family forms, interpersonal relationships, and raising children. It reaches beyond the traditional discussions to explore racial-ethnic families, single-parent families and gay families as well as the recent scholarship by and about men, fathers, and grandfathers. Contemporary American marriages and families vary greatly in structure, dynamics, and cultural heritage. Thus, discussions of gender roles, social class, race, ethnicity, age, and sexual orientation are integrated throughout this book. To further strengthen students understanding of the growing diversity among today's families, the author included a series of boxes that focus on families from many cultures. "Choices"On the individual level, family members have many more choices today than ever before. People feel freer to postpone marriage, to cohabit, or to raise children as single parents. As a result, household forms vary greatly, ranging from commuter marriages to those in which several generations live together under the same roof. "Constraints"Although family members choices are more varied today, we also face greater macro- level constraints. Our options are increasingly limited, for example, by government policies. Economic changes often shape family life and not vice versa. Political and legal institutions also have a major impact on most families in tax laws, welfare reform, and even in defining what a family is. Because laws, public policies, and religious groups affect our everyday lives, the author has framed many discussions of individual choices within the larger picture of the institutional constraints that limit our choices.To learn more about the new edition, click here to visit the showcase site.

    But sometimes it's not practical to embark on a full-scale training initiative. Now, supervisors, managers, and team leaders have 50 team-building activities to choose from, all of which can be implemented with no special facilities, big expense, or previous training experience. Readers will find engaging exercises for:* Building new teams and helping teams with new members* Dealing with change and its effects: anger, fear, frustration, and more* Recognizing individual efforts and team accomplishments* Finding creative ways to work together and solve problems* Increasing and improving communication* Leveraging diversity and individual differences to meet team goals* Keeping competition healthy and productive within the teamInstructions and tips for follow-up and variations are included for each activity, and an additional chapter provides valuable advice for working through unexpected difficulties in team-building.

    Meade guided his forces to victory in the Civil War's most pivotal battle. Commentators often dismiss Meade when discussing the great leaders of the Civil War. But in this long-anticipated book, Kent Masterson Brown draws on an expansive archive to reappraise Meade's leadership during the Battle of Gettysburg. Using Meade's published and unpublished papers alongside diaries, letters, and memoirs of fellow officers and enlisted men, Brown highlights how Meade's rapid advance of the army to Gettysburg on July 1, his tactical control and coordination of the army in the desperate fighting on July 2, and his determination to hold his positions on July 3 insured victory.Brown argues that supply deficiencies, brought about by the army's unexpected need to advance to Gettysburg, were crippling. In spite of that, Meade pursued Lee's retreating army rapidly, and his decision not to blindly attack Lee's formidable defenses near Williamsport on July 13 was entirely correct in spite of subsequent harsh criticism. Combining compelling narrative with incisive analysis, this finely rendered work of military history deepens our understanding of the Army of the Potomac as well as the machinations of the Gettysburg Campaign, restoring Meade to his rightful place in the Gettysburg narrative.

     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

    The Anatomy of Peace asks, What if conflicts at home, conflicts at work, and conflicts in the world stem from the same root cause? What if we systematically misunderstand that cause? And what if, as a result, we unwittingly perpetuate the very problems we think we are trying to solve? Through an intriguing story we learn how and why we contribute to the divisions and problems we blame on others and the surprising way that these problems can be solved. Yusuf al-Falah, an Arab, and Avi Rozen, a Jew, each lost his father at the hands of the other's ethnic cousins. The Anatomy of Peace is the story of how they came together, how they help warring parents and children come together, and how we too can find our way out of the struggles that weigh us down. This second edition includes new sections enabling readers to go deeper into the book's key concepts; access to free digital study and discussion guides; and information about The Reconciliation Project, a highly successful global peace initiative based on concepts in The Anatomy of Peace.

    Coverage of the Wizarding World of Harry Potter including best times to beat the crowds, the best places to buy Butterbeer, and the scoop on all the shops in the village of Hogsmeade. Walt Disney World Resort theme parks are rated best in the world. earning high marks for things outside of the traditional theme park experience. Epcot's International Food & Wine Festival, which takes place for six weeks every fall and showcases food from twenty-five countries, was rated by Forbes Traveler as one of the Best U.S. Food and Wine Festivals. In 2011, Disney not only launched its new cruise ship, the Disney Dream, it also announced plans of a complete overhaul of Pleasure Island set to begin construction and reopen as Hyperion Wharf

    Throughout their highly personal conversations recorded here, Horton and Freire discuss the nature of social change and empowerment and their individual literacy campaigns. The ideas of these men developed through two very different channels: Horton's, from the Highlander Center, a small, independent residential education center situated outside the formal schooling system and the state; Freire's, from within university and state-sponsored programs. Myles Horton, who died in January 1990, was a major figure in the civil rights movement and founder of the Highlander Folk School, later the highlander Research and Education Center. Paulo Freire, author of Pedagogy of the Oppressed, established the Popular Culture Movement in Recife, Brazil's poorest region, and later was named head of the New National Literacy Campaign until a military coup forced his exile from Brazil. He has been active in educational development programs worldwide. For both men, real liberation is achieved through popular participation. The themes they discuss illuminate problems faced by educators and activists around the world who are concerned with linking participatory education to the practice of liberation and social change. How could two men, working in such different social spaces and times, arrive at similar ideas and methods? These conversations answer that question in rich detail and engaging anecdotes, and show that, underlying the philosophy of both, is the idea that theory emanates from practice and that knowledge grows from and is a reflection of social experience.

    This book is about making those encounters as compelling as we can make them." -Harvey "Smokey" Daniels and Steven ZemelmanWe are specialists to the bone-in science, math, social studies, art, music, business, and foreign language. But now, the Common Core and state standards require us to help our students better understand the distinctive texts in our subject areas. "Nobody's making us into reading teachers," write Smokey Daniels and Steve Zemelman, "but we must become teachers of disciplinary thinking through our students' reading."If this shift sounds like a tough one, Subjects Matter, Second Edition is your solution. Smokey and Steve, two of America's most popular educators, share exactly what you need to help students read your nonfiction content closely and strategically: 27 proven teaching strategies that help meet-and exceed-the standards how-to suggestions for engaging kids with content through wide, real-world reading a lively look at using "boring" textbooks motivating instruction that's powered by student collaboration specifics for helping struggling readers succeed.Subjects Matter, Second Edition enables deep, thoughtful learning for your students, while keeping the irreverent, inspiring heart that's made the first edition indispensable. You'll discover fresh and re-energized lessons, completely updated research, and vibrant vignettes from new colleagues and old friends who have as much passion for their subjects as you do."We'll be using methods particular to our fields as well as engaging reading materials that help students understand and remember our content better," write Smokey and Steve. "We can realize that vision of the light going on in kids' heads and maybe fill them with enthusiasm about the amazing subject matter that we have to offer. Sound good? Let's get to work." Read a sample chapter from Subjects Matter, Second Edition.

    The book is written as a series of lively, entertaining letters of advice from a sympathetic uncle to a niece or nephew embarking on a government career. The book will interest students and teachers of public administration, public affairs, policy development, leadership, or higher education administration. Ashworth's advice will also appeal to anyone who has ever been caught in a tight spot will working in government service.

    Most of us habitually carry our mindset and emotional state from one of these activities to the next - and all too often this has negative, occasionally disastrous consequences.For years we've been told it's getting the 'big' stuff right that gives us balance and makes us happy: the holidays, the audacious goals, the pay rises. But in our hearts we know it's really the small stuff: a great result at work, our welcome home, an absorbing conversation, a game with the kids.This book is all about getting the small stuff right - not 'sweating' it, but making it much more rewarding, much more often. It's about using the 'Third Space' (that moment of transition between a first activity and the second that follows it), to mentally 'show up' right for whatever comes next. Gaining control of the Third Space will empower you to do this any time and every time. You will consistently be your best for your work, your family, your friends and yourself - and you will find that the key to balance and happiness was always there waiting for you in the Third Space.Includes a foreword by Stephen Lundin, author of Fish.

    Offering practical guidance for literacy educators, curriculum development specialists, and other education professionals and policy makers, this volume considers how we can most effectively improve the quality and content of reading and writing instruction. Leading researchers and practitioners address the eight principles of best practice, providing the most current information on how to enhance students' ability to construct meaning from text independently, draw upon texts to build conceptual understanding, effectively communicate ideas orally and in writing, and develop an intrinsic desire to read and write. This timely book blends state-of-the-art theory and research with workable suggestions based on extensive hands-on experience in the field.