And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    It is filled with lessons and examples from the author's 40 years of experience, and shows how to set performance standards, make sure the right work is being done, and remove performance barriers. It also illustrates how leaders can make the transition to the next level and achieve full performance. This audiobook gives leaders in any industry an advantage over the competition.

    Illustrating his text with maps, graphics, and photographs, David offers inside information about how the United States, allies and competitors, as well as key private corporations like Moon Express and Jeff Bezos's Blue Origin, plan to reach, inhabit, and even harvest the moon in the decades to come.Spurred on by the Google Lunar XPRIZE--$20 million for the first to get to the moon and send images home--the 21st-century space race back to the moon has become more urgent, and more timely, than ever. Accounts of these new strategies are set against past efforts, including stories never before told about the Apollo missions and Cold War plans for military surveillance and missile launches from the moon. Timely and fascinating, this book sheds new light on our constant lunar companion, offering reasons to gaze up and see it in a different way than ever before.

    Mastering this art will not only make you the most desired developer in the market, but it will transform the craziest deadline into "Consider it done, Sir".

    Just set aside one hour a day—lunchtime would be perfect—for a month, and you'll be automating Windows tasks faster than you ever thought possible. You'll start with the basics—what is PowerShell and what can you do with it. Then, you'll move systematically through the techniques and features you'll use to make your job easier and your day shorter. This totally revised second edition covers new PowerShell 3 features designed for Windows 8 and Windows Server 2012.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.What's InsideLearn PowerShell from the beginning—no experience required! Covers PowerShell 3, Windows 8, and Windows Server 2012 Each lesson should take you one hour or lessAbout the TechnologyPowerShell is both a language and an administrative shell with which you can control and automate nearly every aspect of Windows. It accepts and executes commands immediately, and you can write scripts to manage most Windows servers like Exchange, IIS, and SharePoint.Experience with Windows administration is helpful. No programming experience is assumed.Table of ContentsBefore you begin Meet PowerShell Using the help system Running commands Working with providers The pipeline: connecting commands Adding commands Objects: data by another name The pipeline, deeper Formatting—and why it's done on the right Filtering and comparisons A practical interlude Remote control: one to one, and one to many Using Windows Management Instrumentation Multitasking with background jobs Working with many objects, one at a time Security alert! Variables: a place to store your stuff Input and output Sessions: remote control with less work You call this scripting? Improving your parameterized script Advanced remoting configuration Using regular expressions to parse text files Additional random tips, tricks, and techniques Using someone else's script Never the end PowerShell cheat sheet

    Len Deighton, author of the classic espionage novel 'The Ipcress File', knew both sides intimately. An acquaintance of Ian Fleming’s (who had praised Deighton’s debut novel in the 'Sunday Times') Deighton was also close to the man who was to become Fleming’s nemesis – Kevin McClory, a veteran of the British film industry. The history of Bond’s development under the arc lights becomes, in Deighton’s expert hands, a saga-like story of inflated egos and poisonous vendettas, exotic locations and claustrophobic courtooms, all involving household names. As an eye witness to the protracted disputes that complicated Bond’s depiction both on screen and on the page, Deighton is in a unique position to tell what he saw. Candid, comical, always steely-eyed, this hefty slice of cinematic memoir reads with all the high-powered pace of a Len Deighton thriller.

    This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.

    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

    Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy.

    Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value.Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.

    Coming from all walks of life, these empowered women discuss their many successes and their dreams for the future. Yet, they also venture to disclose the setbacks that have preceded hard-won conquests, the barriers, psychological or otherwise, that may have held them back at certain points and the compromises they've had to make to reach the top.Through these honest and contemplative revelations, thirty women in power answer those questions that confront all working women - from how best to balance the personal and the professional, to how to dismantle gender biases. Equally, the essayists consider seminal issues that concern every committed professional, man or woman: What are the qualities that define a leader? Where does one find a mentor? What are the ingredients in the recipe for success? Edited by business leader extraordinaire Naina Lal Kidwai, this topical and relevant book is a must-read, not only for the lessons it provides but also for the intimate accounts it offers of lives powerfully lived .

    We bank from laptops and buy coffee with the wave of a phone. But these are minor miracles compared with the dizzying experiments now underway around the globe, as businesses and governments alike embrace the possibilities of new financial technologies. As Eswar S. Prasad explains, the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live.Above all, Prasad foresees the end of physical cash. The driving force won’t be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve unpredictably as global corporations like Facebook and Amazon join the game. The changes will be accompanied by snowballing innovations that are reshaping finance and have already begun to revolutionize how we invest, trade, insure, and manage risk.Prasad shows how these and other changes will redefine the very concept of money, unbundling its traditional functions as a unit of account, medium of exchange, and store of value. The promise lies in greater efficiency and flexibility, increased sensitivity to the needs of diverse consumers, and improved market access for the unbanked. The risk is instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.

    In 1965, after a notorious family feud, Robert Mondavi––then 52 years old–– was thrown out of his family's winery. Far from defeated, Mondavi was dedicated to a vision of creating a superior wine. What has happened since that fateful day is one of the greatest sucess stories of American business. The Robert Mondavi Winery is respected around the world, and Mondavi is the man who is most responsible for the worldwide recognition of American winemaking, as well as changing America's palate for fine wine and fine food. In Harvests of Joy, Mondavi shares how, through his passion for excellence, he achieved this extraordinary position, one he reached not without pain and sacrifice. With invaluable insider tips on his approach to both winemaking and to running a business, Mondavi's story is "a grand example of the fact that in America you can pretty much be, do, or accomplish whatever you set out to." (Ventura County Star)

    A key component of the facilitator-lead Five Dysfunctions of a Team Workshop, the Team Assessment delivers what the name implies "a team assessment" rather than an individual self-assessment. It provides participants with an opportunity to begin exploring the pitfalls that are side-tracking their team. Easy to use, the Assessment is ideal for team off-sites, retreats, or a series of team development meetings. It will help teams of all types increase their cohesiveness and productivity.

    In fact, EJB 3.0 is being hailed as the new standard of server-side business logic programming. And O'Reilly's award-winning book on EJB has been refreshed just in time to capitalize on the technology's latest rise in popularity.This fifth edition, written by Bill Burke and Richard Monson-Haefel, has been updated to capture the very latest need-to-know Java technologies in the same award-winning fashion that drove the success of the previous four strong-selling editions. Bill Burke, Chief Architect at JBoss, Inc., represents the company on the EJB 3.0 and Java EE 5 specification committees. Richard Monson-Haefel is one of the world's leading experts on Enterprise Java."Enterprise JavaBeans 3.0," 5th Edition is organized into two parts: the technical manuscript followed by the JBoss workbook. The technical manuscript explains what EJB is, how it works, and when to use it. The JBoss workbook provides step-by-step instructions for installing, configuring, and running the examples from the manuscript on the JBoss 4.0 Application Server.Although EJB makes application development much simpler, it's still a complex and ambitious technology that requires a great deal of time to study and master. But now, thanks to "Enterprise JavaBeans 3.0," 5th Edition, you can overcome the complexities of EJBs and learn from hundreds of practical examples that are largeenough to test key concepts but small enough to be taken apart and explained in the detail that you need. Now you can harness the complexity of EJB with just a single resource by your side.