Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them:Arrogance--you think that you're right, and everyone else is wrong.Melodrama--you need to be the center of attention.Volatility--you're subject to mood swings.Excessive Caution--you're afraid to make decisions.Habitual Distrust--you focus on the negatives.Aloofness --you're disengaged and disconnected. Mischievousness--you believe that rules are made to be broken.Eccentricity--you try to be different just for the sake of it.Passive Resistance--what you say is not what you really believe.Perfectionism--you get the little things right and the big things wrong.Eagerness to Please--you try to win the popularity contest.

    Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

    Having peeked behind the curtain at over 10,000 companies, this book aims to demystify the buyers, the process, and the inevitably emotional journey that is selling a company.Read it. Reference it. Share it.Think about what outcomes are important to you and why. Here's a cheat sheet:I want between $__________ and $___________ of cash as a financial result. (You'll have to pay off debt, taxes, and transaction costs. Also, something is only worth what someone is willing to pay for it.) I want to work for ___ years in my current position, and am willing to consult with the company for ___ years thereafter. (It's okay to say you want to stick with the company long-term, or leave the day of closing.) I'm looking for a buyer/partner that will take the ________ role in the company. (Example roles include advisory board, passive partner, CEO, and CFO.) The characteristics/values of an ideal buyer would be: My ideal timeline for a transaction would be ______, but I'd be happy to sell in _____ years. My top non-financial goals are:

     First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head —  establish an e-mail subscription service, that sends every day one short growth hack. This is how growthhackingidea.com was born. After 3 weeks there were 1700 subscribers ($0 marketing cost). I was reading, choosing tasty growth hacks, I eager to test and implement. After 3 months there were 17 000 subscribers ($0 marketing cost). People from companies like Microsoft, Salesforce, TechStars, Hubspot, Coca-Cola, Indiegogo, Disney, 500 startups, LinkedIn, Adobe became our subscribers. After reaching this milestone I decided to put the best collected growth hacks into a book + add a portion of exclusive growth hacks, never released on GrowthHackingIdea.com. This book consists of two parts: 1. Introduction, how GrowthHackingIdea.com started (+ bonus growth hacks) 2. A list of TOP 101 growth hacks. Divided into AARRR+ sections: Before Product-Market Fit, Hustling, Copywriting, Acquisition, Activation, Retention, Revenue, Referral: Before product/market fit #1. Hack your mindset with CEO of Pinterest #2. How to get your first customers #3. Are you sure about your product/market fit? Hustling #4. Leveraging dead competitors #5. Get emails of followers of your competitors #6. Tinder`s early days growth hack #7. Become an alternative to your competitors #8. The TechCrunch journalists` emails #9. Find journalists for your startup instantly #10. Pre-heat the journalists #11. Hack the Press #12. Hack Product Hunt #13. How a $2B company gained its initial users Copyrighting #14. A copy that converts #15. 9 cold emailing rules #16. 7 engaging storytelling formulas #17. 7 perfect headline formulas #18. The magic of headlines #19. Hack persuasive copywriting #20. Copywriting tip to quadruple conversions #21. Replace one word to get 90% more clicks Acquisition #22. Parasite SEO (white hat) #23. A real keyword strategy #24. Hidden early stage growth hack of Airbnb #25. Turn LinkedIn contacts into a list of emails #26. I hardly forced myself to share this hack #27. 200K users a month from long tail phrases #28. Boost conversions of your Tweets #29. How to collect emails on Twitter #30. Hack Twitter #31. Creating Pinterest pins that drive results #32. Best growth hack by Laxman Papineni #33. Which ads perform best for your competitors? #34. Piggybacking tweak to earn a ROI #35. Hack ideas for the 2nd largest search engine #36. Hack Facebook ads #37. 5 SEO hacks for the 2nd largest search engine #38. Disrupt the cost of YouTube video marketing Activation #39. Easy to understand tutorials via email #40. Boost your email opt-in rate by 22% #41. Little trick increased conversions by 26% #42. Evernote’s onboarding framework #43. Increase email opt-ins by 70% in 5 minutes #44. Quiz your audience #45. Drawbacks & competition increase conversions #46. Negative social proof for persuasion #47. 10-second trick #48. How I doubled my app downloads #49. How typography affects conversions #50. Save your bounced visitors #51. Turn invisibles into leads #52.

    Now, in his revealing & controverisal memoir, he not only takes the reader behind the scenes on 'Dragons' Den', he explains how he made his fortune.

    Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.

    This is a must-have marketing reference.

    They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated.Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first placeSuccessfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more Get from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.

    It is a list of 597 Business Ideas and a few proven strategies to make them a reality. Pointers of what to do next once you've decided on a business option - and - where to get further training if needed. Whether you are looking to turn your passions and talents into a business, replace a job you hate or travel indefinitely, supported by a location independent business, this book will provide you with an abundance of ideas on how to do just that! Both online and local/offline options are covered as well as the use of platforms like: * Youtube * Podcasting * Kindle Publishing * Course Creation * eCommerce * Blog to broaden your reach and create additional income streams in your niche of choice. Looking to turn your house or car into an income stream? You will find many ideas here, some you probably never considered.... PLEASE NOTE: this short little book does NOT provide detailed business plans or blueprints although a few general tactics are shared to get you started and relevant training resources are linked. The book does provide: * a list of 597 Ideas - a number of good training resources to help you with the next steps - an extensive list of platforms for both eCommerce and Freelancing business options - basic tips for niche selection, branding and further resources for marketing. If you want to find out how to start a small business from home, this book will give you many ideas on how you can turn your passions and talents into a profitable business. The 597 Business Ideas are grouped into the following skill groups to make the search easier: * Administrative * Arts & Crafts * Beauty * Car Skills & Use your Car * Computers * Consulting & Coaching * Cooking & Baking * Design * Electronics * Fashion * Finance * Fitness & Weight Loss * Foreign Language * Gardening * Handyman * Your Home * Humor / Comedy * Kids * Marketing * Movies * Music & Audio * Organizing * People Skills * Pets * Photo & Video * Reading * Dating & Relationships * Sports * Teaching * Travel * Web Skills * Writing * Misc. Ready to start a home based business, doing something you love?

    Now what do I do?"All too often business owners and real estate investors are asking this question. They have formed their protective entity -- be it a corporation, LLC or LP -- and don't know what to do next.Run Your Own Corporation provides the solution to this very common dilemma. Breaking down the requirements chronologically (i.e. the first day, first quarter, first year) the audiobook sets forth all the tax and corporate and legal matters new business owners must comply with. Written by a Rich Advisor Garrett Sutton, Esq. who also authored the companion edition Start Your Own Corporation, the audiobook clearly identifies what must be done to properly maintain and operate your corporation entity.From the first day, when employer identification numbers must be obtained in order to open up a bank account, to the fifth year when trademark renewals must be filed, and all the requirements in between, Run Your Own Corporation is a unique resource that all business owners and investors must have.

    This is a summary of First Break all the rulesThe complete book can be found here: First, Break All the Rules: What the World's Greatest Managers Do Differently

    Elon Musk is the main person in the journey through a roller-coaster life. His journey includes everything from Winston Churchill’s adventures in British colonies to demolished sports cars. From failed marriages to German scientists escaping from the Red Army. From the oil industry to the Burning Man festival.Elon has been described as the Steve Jobs of heavy industry, as a modern version of the scientist Nikola Tesla, and as the Henry Ford of rockets. There’s a high probability that the British Secret Intelligence Service has a file on him. As the files of other James Bond villains, it describes secret rocket launches in the Pacific Ocean. But Elon doesn’t own a white cat - he’s more of a dog person. Maybe the most comparable persons are the great explorers who voyaged across the globe. They had an entrepreneurial spirit, were a little crazy, tried what no one else had tried, and thought what no one else had thought.If you want to describe the companies Elon has founded with one theme, you can say that they improve the world with the help of innovative technologies. This is exactly what our world needs.Buy it here: https://leanpub.com/theengineer/

    Mandelbaum explains how this role came about despite the fact that neither the United States nor any other country sought to establish it. He describes the contributions that American power makes to global security and prosperity, the shortcomings of American foreign policy, and how other countries have come to accept, resent, and exert influence on America's global role. And he assesses the prospects for the continuation of this role, which depends most importantly on whether the American public is willing to pay for it.Written with Mandelbaum's characteristic blend of clarity, wit, and profound understanding of America and the world, The Case for Goliath offers a fresh and surprising approach to an issue that obsesses citizens and policymakers the world over, as well as a major statement on the foreign policy issues confronting the American people today.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.