Book picks similar to
Social Media for Social Good: A How-To Guide for Nonprofits by Heather Mansfield
non-fiction
social-media
business
marketing
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Austin Kleon - 2012
That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.
The Only Grant-Writing Book You'll Ever Need: Top Grant Writers and Grant Givers Share Their Secrets
Ellen Karsh - 2003
Written by two authors who have won millions of dollars in grants -- and updated to include vital information and advice accumulated since The Only Grant-Writing Book You'll Ever Need first appeared -- this new edition provides a comprehensive, step-by-step guide for grant writers, demystifying the process while offering indispensable advice from funders and grant recipients. It includes the following. Guidance on developing a realistic, cost-effective, collaborative program Concrete suggestions (with practice exercises and examples) for approaching each section of a grant so that the proposal is absolutely clear to the funder A glossary of terms with any word, phrase, or concept a grant writer may need, plus fifty tips for writing a winning proposal Funders roundtables put you inside the minds of the people who award grants
How to Blog for Profit without Selling Your Soul
Ruth Soukup - 2013
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there.Change the Way You Blog:Empower yourself to stop comparing your blog to othersUnderstand what makes awesome content and how to create itDiscover the critical importance of compelling presentationIncrease your blog traffic through proven techniquesDevelop a solid Pinterest strategy for capturing viral growthBoost your revenue through diversified income streamsLearn how to work smarter not harder
The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits
Erik Hanberg - 2011
Avoid common pitfalls and get tips on proven methods that work.This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).Revised and expanded in 2011!"It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas"A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California
Twitter Power: How to Dominate Your Market One Tweet at a Time
Joel Comm - 2009
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Federal Resume Guidebook: Strategies for Writing a Winning Federal Resume
Kathryn K. Troutman - 1997
This book shows you writing methods to get best qualified, referred to a supervisor, interviewed, and hired! Effectively include KSAs in your resume with accomplishments. Maximize readability with the Outline Format federal resume. Analyze vacancy announcements for keywords. Master the Assessment Questionnaire. Format your USAJOBS federal resume for readability. Includes dozens of sample federal resumes in the Outline Format with KSAs!
The New Influencers: A Marketer's Guide to the New Social Media
Paul Gillin - 2007
Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors
Russ Alan Prince - 1994
The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.
Starting a Successful Blog when you have NO CLUE! - 7 Steps to WordPress Bliss... (A SassyZenGirl Guide Book 1)
Gundi Gabrielle - 2015
Building a Foundation for Success While some guides promise to get you started with a blog in under an hour - or even 5 minutes - the reality is quite different. Like with anything new there is a small learning curve and the occasional frustration. Sure, you can rush through it and quickly set something up - without any design or features. But that’s probably not a good success strategy. This book is not about starting a “quickie” blog, but about building a solid foundation for long term success. This includes advice from some of the most successful bloggers in the world, like the guys behind ProBlogger, CopyBlogger, Moz and BoostBlogTraffic who have generated a combined income of more than 50 Million Dollars through their blogs. A well-thought-out Strategy will get you there a lot faster Starting a successful blog is not just about learning the technical aspects. That is only the beginning - and even there your choices can make or break you, right from the start. We will cover the different aspects you need to consider for each of the 7 Steps described in this book, including choosing a marketable domain name, a good hosting company, mailing list services - and monetizing strategies. You will find that - with a few pointers - starting a successful blog is - by far - not as complicated as you might think. Though it will take more than just an hour…;-) Thanks to an amazing software called WordPress, it has become very easy to start and manage a blog without paying expensive designers or learning complex “code”. If you are comfy with MS Word, this will be a breeze… More importantly, it will soon become fun to design your own site and update it yourself. You might even help others to start their blog…. This book follows a proven 7-Step formula with numerous screenshots to illustrate each step. It will give you the tools to get started with your new blog in easy-to-understand language and provide you with a massive resource chapter for further training. Here is what you will learn: Step #1: Web Software - What is WordPress and why do most successful bloggers use it? Step #2: Hosting - Finding a good home base for your blog Step #3: Creating your Brand - Choosing and registering your domain name Step #4: WordPress Set up: - A f
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
Beth Hayden - 2012
Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits
The Girl's Guide to Kicking Your Career Into Gear: Valuable Lessons, True Stories, and Tips for Using What You've Got (a Brain!) to Make Your Worklife Work for You
Caitlin Friedman - 2008
If you want to be both passionate about what you do and successful, then you must take control of your professional destiny. Only you can determine who you are, what you can do, and where you want to go. If you are stuck in your career, frustrated at your position within a company, or bored with the profession you have chosen, then it is time to change your thinking. This book will hold your hand while you step back and evaluate where you started, where you are on your career path today, and most important, where you want to be tomorrow.
Tired of your current job? Ready for the next steps? Eager to show the world everything you have to offer? Caitlin Friedman and Kimberly Yorio see it all the time: women derailing their careers because they believe that if they just sit quietly, work hard, and please their coworkers, someone upstairs will recognize their talents and dedication and deliver big rewards. But in today’s ultra-competitive workplace, nothing could be further from the truth. If you want your dream job with your dream salary, and all the opportunities and fulfillment that come with it, you have to stand up and go for it--without shame, guilt, or hesitation! The Girls’ Guide to Kicking Your Career into Gear gives you everything you need to decide what you want out of work and create a plan to make it happen. From how to negotiate a raise or a promotion to starting a new profession, Friedman and Yorio provide savvy, reassuring advice on how to successfully navigate every aspect of your career. Their sure-fire tools will show you how to:Sell yourself (without selling out)Master the secrets of the New Girls Network“Manage upward” to impress the right people, the right wayOvercome the fears—from public speaking to risk-taking--that hold you backCope with workplace underminers Ask for what you deserveFight the stereotypes that often keep women from moving up Based on interviews with more than 100 successful women who have shattered the glass ceiling and made great professional strides, The Girl’s Guide to Kicking Your Career into Gear is your ticket to taking charge of your career once and for all – and getting where you want to go.
The Introvert Advantage: How to Thrive in an Extrovert World
Marti Olsen Laney - 2002
The better news is that by celebrating the inner strengths and uniqueness of being an "innie" THE INTROVERT ADVANTAGE shows introverts, and the extroverts who love them, how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting - including parenting the introverted child - socialising, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.
Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong
Jessica Bacal - 2014
These innovators across a variety of fields – from the arts to finance to tech – reveal that they’re more thoughtful, purposeful and assertive as leaders because they learned from their mistakes, not because they never made any. Interviewees include:* Cheryl Strayed, bestselling author of Wild* Anna Holmes, founding editor of Jezebel.com * Kim Gordon, founding member of the band Sonic Youth* Joanna Barsch, Director Emeritus of McKinsey & Company* Carol Dweck, Stanford psychology professor* Ruth Ozeki, New York Times bestselling author of Tale for the Time BeingAnd many more Ideal for millenials just starting their careers, for women seeking to advance at work, or for anyone grappling with issues of perfectionism, Mistakes I Made at Work features fascinating and surprising anecdotes, as well as tips for readers.
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Erik Qualman - 2009
You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers
Lois P. Frankel - 2004
Although you may not be aware of it, girlish behaviors such as these are sabotaging your career!Dr. Lois Frankel reveals why some women roar ahead in their careers while others stagnate. She's spotted a unique set of behaviors--101 in all--that women learn in girlhood that sabotage them as adults. Now, in this groudbreaking guide, she helps you eliminate these unconscious mistakes that could be holding you back--and offers invaluable coaching tips you can easily incorporate into your social and business skills. If you recognize and change the behaviors that say "girl" not "woman", the results will pay off in carrer opportunites you never thought possible--and in an image that identifies you as someone with the power and know-how to occupy the corner office.