Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork


Reeves Wiedeman - 2020
    Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness."Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools.Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump’s first term, and also offers a sober reckoning with its fallout as a new era begins.

Ugly Americans: The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions


Ben Mezrich - 2004
    Ugly Americans is the true story of John Malcolm, a hungry young Princeton grad who traveled halfway around the world in search of the American dream and ultimately pulled off a trade that could, quite simply, be described as the biggest deal in the history of the financial markets. After receiving a mysterious phone call promising him a shot at great fortune in an exotic land, Malcolm packed up his few belongings and took the chance of a lifetime. Without speaking a word of Japanese, with barely a penny in his pocket, Malcolm was thrown into the bizarre, adrenaline-fueled life of an expat trader. Surrounded by characters ripped right out of a Hollywood thriller, he quickly learned how to survive in a cutthroat world -- at the feet of the biggest players the markets have ever known.Malcolm was first an assistant trading huge positions for Nick Leeson, the twenty-six-year-old rogue trader who lost nearly two billion dollars and brought down Barings Bank -- the oldest in England. Then he was the right-hand man to an enigmatic and brilliant hedge-fund cowboy named Dean Carney, and grew into one of the biggest derivatives traders in all of Asia. Along the way, Malcolm fell in love with the daughter of a Yakuza gangster, built a vast fortune out of thin air, and came head-to-head with the violent Japanese mobsters who helped turn the Asian markets into the turbulent casino it is today.Malcolm and his twentysomething, Ivy League schooled colleagues, with their warped sense of morality and proportion, created their own economic theory: Arbitrage with a Battle Axe. They rode the crashing waves of the Asian markets during the mid- to late 1990s, culminating in a single deal the likes of which had never been seen before -- or since.A real-life mixture of Liar's Poker and Wall Street, brimming with intense action, romance, underground sex, vivid locales, and exotic characters, Ugly Americans is the untold, true story that will rock the financial community and redefine an era.

McDonald's: Behind The Arches


John F. Love - 1986
    In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

Cityboy: Beer and Loathing in the Square Mile


Geraint Anderson - 2008
    In this no-holds barred, warts and all account of life in London's financial heartland, Anderson breaks the Square Mile's code of silence, revealing explosive secrets, tricks of the trade and the corrupt, murky underbelly at the heart of life in the City.

The Job: The Future of Work in the Modern Era


Ellen Ruppel Shell - 2018
    The future of work is not being faced openly. We live in a world where the rewards of employment are concentrated in the hands of the few. Today, the top 10 percent of wage earners in the U.S. bring home 9 times the income of the other 90 percent, and the top .01 percent earn 184 times as much. The economic gap between the few and the many is so vast, Shell says, that we might as well be members of a different species. Moreover, since the 1970s, real wages for most of us have stagnated, and with it our purchasing power. Half of all Americans earn less than $30,000 a year. And the paths to landing those good-paying jobs that secure our financial future are disappearing in the wake of automation and the rise of AI.

Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich


Greg S. Reid - 2019
    You need to win and keep winning. To get there you need great connections and insider advice.But it's not as simple as tracking down the elite few - the wealth hackers of the world - and getting them to spill their secrets. . . Or is it?©2019 Dr. Greg Reid (P)2019 Brilliance Publishing, Inc., all rights reserved.

Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street


Sheelah Kolhatkar - 2017
    Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn't lay railroads, build factories, or invent new technologies. Rather, they made their billions through speculation, by placing bets in the market that turned out to be right more often than wrong and for this, they gained not only extreme personal wealth but formidable influence throughout society. Hedge funds now oversee more than $3 trillion in assets, and the competition between them is so fierce that traders will do whatever they can to get an edge.Cohen was one of the industry's biggest success stories, the person everyone else in the business wanted to be. Born into a middle-class family on Long Island, he longed from an early age to be a star on Wall Street. He mastered poker in high school, went off to Wharton, and in 1992 launched the hedge fund SAC Capital, which he built into a $15 billion empire, almost entirely on the basis of his wizard like stock trading. He cultivated an air of mystery, reclusiveness, and excess, building a 35,000-square-foot mansion in Greenwich, Connecticut, flying to work by helicopter, and amassing one of the largest private art collections in the world. On Wall Street, Cohen was revered as a genius: one of the greatest traders who ever lived.That image was shattered when SAC Capital became the target of a sprawling, seven-year investigation, led by a determined group of FBI agents, prosecutors, and SEC enforcement attorneys. Labeled by prosecutors as a magnet for market cheaters whose culture encouraged the relentless pursuit of edge and even black edge, which is inside information SAC Capital was ultimately indicted and pleaded guilty to charges of securities and wire fraud in connection with a vast insider trading scheme, even as Cohen himself was never charged.Black Edge offers a revelatory look at the gray zone in which so much of Wall Street functions. It's a riveting, true-life legal thriller that takes readers inside the government's pursuit of Cohen and his employees, and raises urgent and troubling questions about the power and wealth of those who sit at the pinnacle of modern Wall Street.

Who: The A Method for Hiring


Geoff Smart - 2008
    The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.The silver lining is that "who" problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street's A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement-and it has a 90 percent success rate.Whether you're a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it's all about Who. Inside you'll learn how to- avoid common "voodoo hiring" methods- define the outcomes you seek- generate a flow of A Players to your team-by implementing the #1 tactic used by successful businesspeople- ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate- attract the person you want to hire, by emphasizing the points the candidate cares about mostIn business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals


Chris McChesney - 2011
    A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business.Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s likely no one even noticed. What happened? Often, the answer is that the “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. The 4 Disciplines of Execution can change that forever. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines—Focus on the Wildly Important; Act on Lead Measures; Keep a Compelling Scoreboard; Create a Cadence of Accountability—leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams. 4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results, regardless of the goal. 4DX represents a new way to think and work that is essential to thriving in today’s competitive climate. The 4 Disciplines of Execution is one book that no business leader can afford to miss.

Soccernomics


Simon Kuper - 2009
    and why do the Germans play with such an efficient but robotic style?These are questions every soccer aficionado has asked. Soccernomics answers them.Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game works, Soccernomics reveals the often surprisingly counter-intuitive truths about soccer.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business


Gino Wickman - 2015
    Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.

The Tyranny of Metrics


Jerry Z. Muller - 2017
    But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself. The result is a tyranny of metrics that threatens the quality of our lives and most important institutions. In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing--and shows how we can begin to fix the problem.Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test." That's because what can and does get measured is not always worth measuring, may not be what we really want to know, and may draw effort away from the things we care about. Along the way, we learn why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more. But metrics can be good when used as a complement to--rather than a replacement for--judgment based on personal experience, and Muller also gives examples of when metrics have been beneficial.Complete with a checklist of when and how to use metrics, The Tyranny of Metrics is an essential corrective to a rarely questioned trend that increasingly affects us all.

The Idea Factory: Bell Labs and the Great Age of American Innovation


Jon Gertner - 2012
    From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

John D. Rockefeller on Making Money: Advice and Words of Wisdom on Building and Sharing Wealth


John D. Rockefeller - 2015
    Rockefeller is considered to be the wealthiest man to have ever lived, after adjusting for inflation. An American businessman who made his wealth as a cofounder and leading figure of the Standard Oil Company, he also had a pivotal role in creating our modern system of philanthropy.Collected in John D. Rockefeller on Making Money are the words from the man himself, offering advice on how to successfully start and manage a booming business, as well as the most efficient ways to preserve your wealth once you have acquired it. These quotes also cover:Happiness in the face of great wealthMoney and its effectsThoughts on facing public criticismThoughts on big business in the USAIncluded are John D. Rockefeller’s thoughts on the most sage and conscientious manner of distributing and sharing your wealth when your wealth is overflowing. Finally, we get a glimpse into Rockefeller’s life with the inclusion of some of his most personal correspondence.

Armchair Economist: Economics & Everyday Life


Steven E. Landsburg - 1993
    But Steven E. Landsburg...is one economist who fits the bill. In a wide-ranging, easily digested, unbelievably contrarian survey of everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy. -- Joe Queenan, The Wall Street Journal The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists. -- Erik M. Jensen, The Cleveland Plain Dealer ...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve. -- Dan Seligman, Fortune