Accessible for undergraduates yet thorough enough for graduate students, this comprehensive text defines learning and shows how the learning process is studied. The text places learning in its historical perspective, giving students an appreciation for the figures and theories that have shaped 100 years of learning theory research.

    The realistic content of its examples and exercises, the clarity and brevity of its presentation, and the soundness of its pedagogical approach have received the highest remarks from both students and instructors. Now this bestseller is available in a new 6th edition.

    Updated with the latest advances in the field, Jerry FitzGerald and Alan Dennis' 10th Edition of Business Data Communications and Networking continues to provide the fundamental concepts and cutting-edge coverage applications that students need to succeed in this fast-moving field.Authors FitzGerald and Dennis have developed a foundation and balanced presentation from which new technologies and applications can be easily understood, evaluated, and compared.

    Three themes central to teaching today-- professionalism, diversity, and decision-making-- are woven through the text to give students deeper understanding of the teaching profession and to better prepare them for that profession. Two questions frame the text, "Do I want to be a teacher?" and "What kind of teacher do I want to become?." Case studies at the beginnings of chapters provide a frame of reference for understanding chapter content while numerous teaching vignettes throughout the chapters provide vivid examples that increase reader understanding and interest.

    It can be used as a course book for students who are first encountering systems analysis and design at any level. This second edition contains many updates, including the latest version of the UML standard, and reflects the most up to date approaches to the information systems development process. It provides a clear and comprehensive treatment of UML 1.4 in the context of the systems development life cycle, without assuming previous knowledge of analysis and design. It also discusses implementation issues in detail and gives code fragments to show possible mappings to implementation technology. Extensive use of examples and exercises from two case studies provides the reader with many opportunities to practise the application of UML.

    No matter what brings students into the introductory course and regardless of their initial motivation, Essentials of Understanding Psychology, Seventh Edition, draws students into the field and stimulates their thinking. This revision integrates a variety of elements that foster students' understanding of psychology and its impact on their everyday lives. It also provides instructors with a fully integrated supplements package to objectively gauge their students' mastery of psychology's key principles and concepts and to create dynamic lectures.

    Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession.Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    This book has two underlying themes that are more or less independent of the statistical hypothesis tests that are the main content of the book. The first theme is the importance of looking at the data before formulating a hypothesis. With this in mind, the author discusses, in detail, plotting data, looking for outliers, and checking assumptions (Graphical displays are used extensively). The second theme is the importance of the relationship between the statistical test to be employed and the theoretical questions being posed by the experiment. To emphasize this relationship, the author uses real examples to help the student understand the purpose behind the experiment and the predictions made by the theory. Although this book is designed for students at the intermediate level or above, it does not assume that students have had either a previous course in statistics or a course in math beyond high-school algebra.

    Blending theory with practice, the book helps pre-service and in-service teachers develop the knowledge, skills, attitudes, and beliefs they'll need to construct learning environments that make it possible for all students to reach their potential.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    

    Mixing investment instruments and capital markets with the theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives along with how investment practice and theory is influenced by globalization. The material is intended to be rigorous and empirical yet not overly quantitative. Reilly/Brown provides the best foundation, used extensively by professionals, organizations, and schools across the country. A great source for those with both a theoretical and practical need for investment expertise.

    This edition explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution.

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs