"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:Take away managers' power over employeesLearn from your best employees-and your worstHire only people who are smarter than you are, no matter how long it takes to find themPay unfairly (it's more fair!)Don't trust your gut: Use data to predict and shape the futureDefault to open-be transparent and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.

    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

    Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.   In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

    You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

    A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your business idea have merit? - Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? - Is it a good idea for you? In other words, will it fly?Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.In five parts, Will It Fly? will guide you through the validation of your next business idea:- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. - Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. - Part three, Flight Planning, is all about assessing current market conditions. - Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. - Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

    You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. Description from Amazon.com

     This no-nonsense guide distills the most important lessons Sethi learned building his dorm room blog into an 8-figure-a-year company. If you want to build a business that makes you an extra 5-figures a month, this book will show you how. Inside you’ll discover: The 3 Rules of Money (any business that breaks these is doomed to fail) How to tell if a business will profitable in under 45 minutes How to find your first 5 customers — and just how critical these first 5 are Growing from $300 to $10,000 a month The truth about passive income and what it takes to really automate a business And so much more... What people are saying about Ramit Sethi Ramit Sethi is on the short list of people I respect in the world of finance. Ramit built his personal finance blog up to more than 1 million+ readers per month, and has turned it into a revenue generating monster and a growing business…” – Tim Ferriss, Author of The 4-Hour Workweek He is Generation Y’s favorite personal finance adviser. His message: Motivation isn’t enough. Develop a system, and get over yourself. – Fortune Ramit is a trainer. He’ll make you hustle. – James Altucher What Ramit’s students are saying “Before this, I barely had the confidence to call myself a business owner … Now, in just 5 months, I made $30,000. I finally consider this a real business.” – Heidi Marie, Sew Heidi “I went from no business, no idea — nothing — to having my first launch in 3 months. With only an email list of 340 people, I made $1,749 in 3 days. [Ramit’s work] changed my life.” – Alice Bush, Alice’s Lifestyle “The freedom is incredible … I was driving to New York and spent the entire day in the car. When I got to the hotel, I realized I made 5 sales while we were driving. That’s $1,500 in revenue.” – Danny Margulies, Freelance To Win

    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

    In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.

    This colorful and engaging eBook will break down how to develop your business idea, pitch to investors, hire your first employees, court mentors, attract excellent board members, monetize your product, track your revenue, market on a budget, get customers and keep them!

    Whether you want to get a new job, find a partner, lose weight or buy a house, she'll help you break down the barriers that block the path to reaching your goals. Michelle is a champion of change, encouraging small positive actions every day that empower you to be the best version of yourself. 'When you know what it is that you are destined to do and you start planning for it, acting on it, believing in it, living it, pursuing it with gritted-teeth, clenched-butt determination, making sacrifices for it and backing yourself all the way, your future changes. Nothing is ever the same again.'

     But, in truth, research shows us that it's actually the way that individuals think about their potential and skills that really counts most. In fact, historically speaking, many of those who have achieved real greatness have worked extremely hard to get to their end goals. And, it's also true that many were told that they would never amount to anything at all, by friends, colleagues, family and/or peers. The difference was that they believed that they could achieve their goals and worked extremely diligently to do so. Walt Disney who created Disneyland in the USA is a prime example of an individual who never gave up on his dreams. His belief in himself (and others) was profound and inspirational, to say the least. Of course, we'd all like to know the "magical" secret to success, but the real reality is that there are actually so many different factors that must be taken into account, to what makes one a truly successful human being. It's definitely true that hard work and dedication are so important in reaching success. But there's more to success than just plugging away, day after day. Maintaining a focus-driven mindset is pivotal, and can be the difference between success and failure, especially in the long-term. Here Is A Preview Of What You'll Learn... Mindsets that Will Impede Progress The Top Mindsets for Success Finding A Great Mentor Changing the Game with Nutrition Entrepreneurial Icons And a 30-Day Plan Much, much more! Like Schwarzenegger once said - "The worst thing i could be, is the same as everybody else. I'd Hate that." Don't be like everyone, grab your copy and begin you're new life of success.

    In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.

    Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ... Stay hungry. Stay foolish."DESCRIPTIONA remarkable collection of quotations by one of the most influential visionaries of our time. Given up for adoption by his biological parents, and never having graduated from university, Steve Jobs subsequently became the most admired businessperson of his generation. A man who invented or revolutionized five major global industries (personal computer, music, film, mobile phone, and tablet computers), Steve Jobs was a brilliant, enigmatic, and flawed individual, whose personal contradictions were often overshadowed by his public persona.For the first time, his own words have been collected and edited by the Cupertino Silicon Valley Press in a special exclusive Kindle Edition.TABLE OF CONTENTSABILITY TO CHANGEACCEPTANCEADJUSTING WITH DIFFICULTIESADOBE FLASH MISTAKEANDROIDANTI-PORN APPSAPPLE INNOVATIONAPPLE LEGACYAPPLE SUPREMACYAPPLE'S BUSINESS STRATEGIESAPPLE'S DOWNFALLAPPRECIATIONAPPRECIATION OF LIFEBEING THE BESTBEING FRANKBEING UBIQUITOUSBEST FOR APPLEBETTER EXPERIENCEBORROWING IDEASBUILDING THE BESTBUSINESS IDEASBUSINESS SUCCESS IDEASBUSINESS TRANSITIONSBUYING MUSICCALLIGRAPHYCHALLENGE TO MICROSOFTCHANGECOMMUNICATING WITH FEELINGCOMPETITIONCOMPUTER AS SERVANT, GUIDE, AND AGENTCOMPUTER EFFICIENCYCOMPUTER LITERACYCOMPUTERSCONFIDENCE IN APPLE AS A COMPANYCONSUMERS AS THE USERCONTENTMENT AND ADVENTURECOOPERATIONCOURAGECREATING SOFTWARECREATIVITYCUSTOMER SATISFACTIONDEATHDESIGNING PRODUCTSDESKTOP METAPHORDETERMINATIONDISCIPLINEDISNEY'S SEQUELSDOING GREAT WORKDOING SOMETHING INSANELY GREATDROPPING OUTEDUCATIONEFFICIENCY THROUGH PROCESSEMPLOYMENTENCOURAGEMENTENTHUSIASMEXCELLENCEEXPOSUREFAITH IN PEOPLEFAITHFAMILY RELATIONSHIPFEDEX PACKAGE-TRACKING SYSTEMFOCUSFOLLOWING YOUR INSTINCTSFRIENDSHIPFUTURE PRODUCTSGETTING OLDGLOBAL ISSUESGOOD CONTENTGOOGLE RIVALRYHARD WORKH