Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them.

    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

     You know it’s been rattling around in your head since you were young. You want to write a book because the call of the muse has been getting stronger. And, perhaps you have heard You Must Write a Book. The two keys to success for aspiring authors is consistency and a little bit of time. Honorée Corder and Brian D. Meeks are full-time authors who have written over three dozen books combined, both fiction and non-fiction. Honorée is an expert in non-fiction and Brian has penned tomes across five fiction genres. They’ve combined their knowledge to lay out the best practices and answer the most common questions they hear from new authors. The Nifty Fifteen will take you from the blank page to finished book by wiping away the fear that is born of not knowing where to begin. In addition, you’ll be given access to Brian’s Beautiful Gears, which is a session by session look at how he wrote his 13th novel in just fifteen minutes per day. You’ll see the unedited work with all of its errors to show how a full-time author is worried about one thing…get the first rough draft out. The edited version, all polished up and without the daily comments, will also be made available upon its release. Lastly you’ll be given exercises that will make the process easy to undertake. Everyone has a story to tell. It just takes a little time each day, so why not give The Nifty Fifteen a read.

    It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.

    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

    Life coaches with new methodologies for living on purpose . . . energy workers who've discovered new ways to prevent disease and teach self-healing . . . everyday heroes and heroines who have made it through difficult circumstances and want to inspire others to do the same. In today's tumultuous world, we need these voices in the marketplace. Moreover, publishing a book has never been so simple, accessible, or affordable as it is today. So why are so many thought leaders, healers, and change-agents stuck at the starting line?This book will light the way--offering a simple, step-by-step path that takes authors from concept to finished book. In it, publishing veteran Kelly Notaras demystifies the publishing process and gives writers the tools, insider information, and inspiration to start strong, keep going, and get across the finish line as quickly as possible.

    Fifty fantastic and surreal illustrations multiply the books dimensions and dementia.

    You probably know the names already: the Sicilian Defense, the Ruy Lopez, the French Defense, the Caro-Kann, the Benoni, the London System, the Scandinavian Defense and so on. But most chess players don't know WHY the openings are called what they are. In this entertaining book, bestselling author Nathan Rose lays out the origins of over 50 standard chess openings and their names. The tales are often deeply connected to the lives of the leading chess grandmasters, the historical events taking place at the time, and the critical chess world championship contests. All these stories are collected together in this, the first book dedicated to uncovering them. The names of the chess openings tell the history of chess. You will meet larger than life characters such as Bobby Fischer, Aron Nimzowitsch, Alexander Alekhine, Frank Marshall, Siegbert Tarrasch, Wilhelm Steinitz, and Paul Morphy. Some of these men won their fame in the chess world championship, while some gained wider renown for reasons other than their ability to play chess. You will be agog at Paul Morphy's stunning conquest of Europe and subsequent disappearance, the outrageous antics of Aron Nimzowitsch upon losing a game, and the eccentric names Alexander Alekhine gave his cats. You will also travel through the places and events that defined chess in the early years. As David Shenk showed in "The Immortal Game", the history of chess has often mirrored the history of society. There's the 1972 world chess championship that pitted the Soviet Union's Boris Spassky against America's irascible Bobby Fischer in the "Match of the Century". The 1939 chess olympiad in Argentina which coincided with the outbreak of World War II. The unveiling of the "Mechanical Turk" chess-playing contraption in 18th-century Vienna. And let's not forget the triumph of Deep Blue over Garry Kasparov. Over 50 standard chess openings and variations. The People: Ruy Lopez Philidor Defense Evans Gambit Petrov's Defense Schliemann-Jaenisch Gambit Falkbeer Countergambit Staunton Gambit Anderssen's Opening Morphy's Defense Caro-Kann Defense Bird's Opening Winawer Variation Albin Countergambit Steinitz Variation Chigorin Defense Alapin's Opening Maroczy Bind Tarrasch Defense Marshall Defense Rubinstein Variation Alekhine's Defense Grunfeld Defense Reti Opening Nimzowitsch Defense Najdorf Variation Pirc Defense Torre Attack Grob's Attack Larsen's Opening Benko Gambit Fischer Defense The Places: English Opening Scotch Opening French Defense Dutch Defense Danish Gambit Indian Defense Scandinavian Defense Sicilian Defense Catalan Opening Baltic Opening Slav Defense London System Paris Opening Berlin Defense Vienna Game Budapest Gambit Leningrad Variation Scheveningen Variation The Stories: Dragon Variation Giuoco Piano Benoni Defense Grand Prix Attack Orangutan Opening Fried Liver Attack Impress your friends with superior opening knowledge - withou

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    For centuries, we have learned what's not taught through our own experiences and the stories of others. Even today, only 3 per cent of leadership development occurs due to classroom training and coursework. In fact, for most managers, the penny drops only when we are at the end of our careers. R. Gopalakrishnan, author of the best-selling The Case of the Bonsai Manager, has many stories to tell. With forty-three years corporate experience across countries, each story recounted here has taught him a valuable lesson in some intuitive way. Each one is narrated here for you to allow you to reflect and learn for yourself how to improve and develop. Using the framework of the Tata Management Training Centre (TMTC) and the Center for Creative Leadership (CCL), Gopalakrishnan explores: The three worlds of the manager—the inner world, the world of relationships and the world of getting things done. *The importance of emotional quotient (EQ) to progress as well as intelligence to get ahead in your career. *The deadly personal qualities of bonsai-trapped leaders. *The deadly traps for organizations. When the Penny Drops: Learning What's Not Taught encourages you to reflect on yourself. It will help you learn by identifying the success mantras embedded in you and releasing the lessons that might be entrapped within yourself.

    In You Are a Writer, Jeff Goins shares his own story of self-doubt and what it took for him to become a professional writer and best-selling author—and the principles he’s learned from seeing many others do the same. He gives you practical steps to improve your writing, get published, and build a platform that puts you in charge. This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work. You Are a Writer will help you fall back in love with writing and build an audience who shares your love. It’s about living the dream of a life dedicated to words.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    More importantly, it must be a FUNCTIONAL tool that advances you forward towards your goals -- rather than holding you back due to endless tinkering and perfecting of your plan without taking action. Enter the 24 Hour Business Plan Template, your functional tool to get you there as efficiently as possible. This is a complete guide that includes a downloadable pre-formatted business plan template and cash flow spreadsheet to help you get started. In the book, I lay out the method I personally used to plan my own business - and in doing so, leave my full-time job and start my business on a full-time basis within seven months. My plan itself was constructed in under 24 hours on January 1, 2015 as my new years resolution; the remainder of the time spent was executing this plan over time. In the book you'll learn how to do the same, or close to it at the very least - and you'll begin to understand why this efficiency in the beginning is so important. To reiterate, it's important to get to the action-taking phase as soon as possible. This cannot be overstated enough. Successful entrepreneurs and authors like Eric Ries, Gabriel Weinberg, and Justin Mares tout this very principle in their books The Lean Startup and Traction -- the simple fact is, it's much easier to make progress by taking action and adapting over time vs. trying to get everything perfect the first time around. Too much time can be spent getting stuck in your head due to information paralysis or perfectionism, only to wake up one day realizing you've actually done nothing concrete at all to advance your goals. Don't be this person! Get up out of your chair and take action to make your goals happen. Realize that it may take several iterations of creating a business plan, or cycling through various ideas, before you feel confident in moving forward with one in particular. This is okay -- and in fact, it's the exact reason why you need to be efficient during the initial planning and evaluation stage. Much better to spent one or two weeks cycling through 5-10 ideas than an entire year getting nowhere. In this book, we'll cover the following topics: -The importance of validation, and how to validate your business idea. -The key elements of designing an amazing cover page for your business plan. -How to write an executive summary, and why it must be written last after everything else. -The proper elements that make up your Company Objectives section. -The right approach to laying out your Products & Services section. -How to setup a target customer profile including the right questions to ask. -Websites and tables that will greatly simplify your industry and competitor analyses. -Several possibilities for getting started with sales and marketing, and the difference between each. -The key elements that will comprise your operational plan and any business logistics. -What roles need to be defined in your Management section. -The preferred formats and metrics to use in your business capitalization (initial funding) section. -How to lay out your financial plan, both for your business and your personal finances. Please know fat was trimmed from every section of this book to ensure you can get through it and understand the key principles quickly and move on to actually creating your own plan. Only the critical elements were left in, with additional explanation added at key junctions to ensure comprehension. Whether you're venturing out for your first time as an entrepreneur, or you're a seasoned veteran looking for a no-nonsense way to manage the planning process for your next venture, 24 Hour Business Plan Template belongs on your tool belt.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    The whole process seems overwhelming. This conversational and action oriented book is for people who want to write a book (or are thinking about it), but for their whole life, have never been good at writing. Writing has always been difficult for you, and you think you could never enjoy it, much less write an entire book. Every time you start to write anything it’s like all of your ideas disappear. You know the drill. You get ready to do some writing. You’re pumped and think this will be the day all of your great ideas flood the page. Then ... You find yourself staring at a blank screen. You have no idea what you want to write about. After some time, you want to bang your head against the keyboard. You want to write a book. In fact, you know you have a book inside you but, you keep telling yourself: “I’m not a writer. I can’t write a book. I don’t have enough time anyway.” There are TONS of myths, misconceptions, and flat-out lies out there about how difficult it is to write your first book. How to Not SUCK at Writing Your First Book busts those myths and challenges everything you’ve been told about writing. This book is filled with proven solutions, options, and problem-solving methods that every first-time author needs to know—no matter what writing challenges you face. How to Not SUCK at Writing Your First Bookgives you the foundation for your first book through: 4 tried and true writing methods that make the writing process simple, easy & fast A writing method that involves 0 actual writing (your book can be done in as little as 7 hours) Simple strategies for preventing & defeating writer’s block Uncovering the #1 way to actually finish and publish your book (hint: is has nothing to do with writing) Shows you how simple and fast writing a book can actually be (by holding your hand every step of the way). Follow the advice given in this book and by the end, after putting what I have to say into action, you will have easily written a high-quality book. Best of all, the rest of your life doesn’t have to be put on hold to do it either! This book shows you how you can continue to spend most of your time doing what you love instead of struggling through something you hate. Before your buy the book, I have one question for you: What’s stopping you from turning your daily conversations and knowledge into a high-quality book faster than you ever thought possible? Scroll to the top and click the “buy now” button and you will write your first book-- and not suck at it.