Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

     The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients. LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads. You’ll learn: • How to turn your LinkedIn profile into a client attracting magnet • Social selling best practices and LinkedIn etiquette • How to send LinkedIn messages that command a response • The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust • How to stay ‘top of mind’ in your network and more importantly with your potential prospects • How to convert cold LinkedIn prospects into high-value clients • How to turn LinkedIn into a lead generation machine for your business From the author of the #1 Amazon bestseller The LinkedIn Code, LinkedIn Unlocked is the new, updated, and definitive book on attracting more leads, clients, and sales from LinkedIn. FROM THE AUTHOR The purpose of my book is simple. I want to help you successfully generate leads, clients, and sales using LinkedIn. To do this, I will share my knowledge and experience from years of experience operating a leading digital sales and marketing company. LinkedIn Unlocked is for you if: • You have a LinkedIn profile but aren’t sure how to use it as a lead generation tool. • You’ve noticed that few people look at your profile or connect with you. • You don’t know how to move from a LinkedIn connection to a client. • Or you want more leads, clients, and sales. Here are some professions that will immediately benefit from the information I share in LinkedIn Unlocked: • Sales Professionals and Sales Leaders • B2B Business Owners and Entrepreneurs • Professional Service Providers • Coaches, Consultants, Trainers • Speakers and Authors • Subject Matter Experts and Emerging Thought Leaders • Marketing Professionals • Business Advisors • Anyone who wants to generate leads and clients using LinkedIn! Bonus Package  LinkedIn Unlocked comes with a bonus package ($221 value), including a free companion workbook (includes all of the exercises, worksheets and templates), video training and a masterclass to help you maximize your results with social selling on LinkedIn. • 60-Minute LinkedIn Masterclass where I will help you generate more leads, clients and sales • Comprehensive SEO Training where you’ll learn how to create content your ideal clients love and that gets ranked high in Google search results • FREE Companion Workbook that includes all of the exercises, worksheets and templates from LinkedIn Unlocked Claim your book bonuses now: LinkedInUnlockedBook.com

    and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.

    Meanwhile, Kris Krohn and investors in his Real Estate Investment Companies are basking in record profits. Their secret? Strait Path real estate, which Kris created after analyzing and experiencing virtually every form of real estate investing. The proprietary system incorporates the strengths and eliminates the flaws of all other strategies. It takes the least time, effort, and risk, creates the most value for society, and generates the greatest profits. Best of all, the system is proven to work in every market, especially down markets. In The Strait Path to Real Estate Wealth, Kris explains the system in depth. He demonstrates why other strategies and systems fail and reveals how to escape their pitfalls. He also exposes the flaws of Americas traditional retirement advice and products and offers a refreshing, practical, and safe alternative. His advice will empower you to move beyond simple education to actual implementation. Read this book to learn why the next ten years could be the most profitable years of your life, regardless of economic conditions. Testimonial: My previous experiences in real estate have involved a lot of time and disorganization, and the results have been very poor, losing my money and my familys money. Strait Path real estate looks at the big picture and has minimized my time, effort, and risk while providing superior returns, independent of market conditions.--Dennis N.

    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

    In short, with great perception and insight, Patrick Dixon highlights the risks that a future-proof business needs to be aware of, and what to prepare for if it is to prosper and survive in a world where customers and markets, politics and demographics, technology and skills, and opportunities and choices will be very different.

    The Fastest, Easiest Way to Write a Business Plan The One Page Business Book 3rd Edition now includes the Entreprenuer's ToolKit CD-ROM with Interactive Templates, Budget Worksheets, Sales Calculators, Sales Budgeting Tool, Scorecards, and additional Bonus Tools.

    These are intelligent, well-meaning answers but they are also completely wrong. More valuable than money, human resources, and intellectual property, Passion Capital is what separates leaders from followers, and innovators from imitators. It is the foundation upon which all other forms of capital are built. Passion is an emotion, but Passion Capital is tangible. It is the energy, intensity, and sustainability leaders use to build lasting value and competitive advantage. Organizations that possess Passion Capital – Apple, Johnson & Johnson, Four Seasons Hotels, the Montreal Canadiens, among others – lead their sectors, while those that rely on established forms of capital may get stuck in neutral and fail to achieve their full potential.Passion Capital presents seven principles for growing and investing in this new asset class and includes over fifty insightful stories drawn from business, not-for-profit, the arts sector, and politics.  In this groundbreaking book, veteran business leader Paul Alofs ushers in a whole new way of thinking about the very definition of success and reveals how to acquire the world’s most valuable asset and apply it to your career, company, or cause.

    If you could get 1000 True Fans to support you by buying $100 worth of what you create every year, you would earn an income of $100,000 a year. That sounds a bit like a get-rich-quick scheme. 1000 True Fans is not that. It's a get-a-good-income-slowly income model. It requires hard work, but once you’ve built up 1000 True Fans, you are free forever to live as an independent creator earning good money making what you love. Thousands of people are already using this income model that is recommended by Kevin Kelly, Tim Ferriss, Seth Godin and Ramit Sethi. Kevin Kelly invented the term 1000 True Fans in a 2008 blog post. This book shows you how you follow a 1000 True Fans income model. It's ideal for anyone who can create a product or service. If you create music, art, writing, information, knowledge, apps, products you've designed, training courses, or anything else you can think of, you can use this business model to live independently. The books is quick and easy to read, written like a letter from a friend who wants to help you. This book starts you on your journey towards getting 1000 True Fans.

    He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

    In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.

    When we listen, we can notice that there are seven main lessons he encourages for people to learn. By learning and implementing these lessons and habits into your everyday life, you can increase your likelihood of achieving your goals and manifesting your dreams into reality. These habits work in both your personal life, as well as your career life, and will assist you in making the most of any opportunity. It is important to realize that you must work simultaneously on your personal and business lives to achieve success in either, because as Anthony says: “Success without fulfillment is failure.” You cannot truly succeed in one, if you are unhappy and failing within’ the other.

    I met Veronika while exploring Old Town Tallinn. When I found out Veronika was an Airbnb host, I asked to see her listing. I saw potential, but her online listing wasn’t much. I told Veronika about how I optimize Airbnb listings. We agreed that I would stay at her listing for a small discount in exchange for a fully optimized Airbnb listing. As of November 2017, Veronika has 10 5-star reviews.I wrote Optimize YOUR Airbnb to reach more hosts like Veronika. This book contains the culmination of my five-year experience with Airbnb from being an employee and a guest, to a host, to Superhost, and to starting an Airbnb property management company. I’ve hosted everything from a living room couch to a 3-story, 5-bedroom hillside mansion. The information in this book is more complete and effective than anything on the market. Trouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market. You can read my review of these books on Amazon. Daniel V. Rusteen - former Airbnb employee, Superhost, super guest (250+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience."Daniel Rusteen's authoritative book is as comprehensive as it is enjoyable to read. I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip ConleyYou will learn how to: Optimize your Airbnb listing to achieve a high Airbnb search rank Leverage tools to automate 80%+ of your Airbnb Interior design without professional help Successfully navigate slow season Identify problem Airbnb guests before they book Master your Airbnb title and text Take high-quality photos with your smart phone Create additional streams of revenue based on your Airbnb “The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result.” - Customer of OptimizeMyAirbnb.com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book“I am an Airbnb expert…then I found you…you are the top!” - Blog comment on OptimizeMyAirbnb.com“Danny – You might be a magician. I made a bunch of your suggested updates to the listing and I’ve had $660 in bookings (only 2 nights!) in the last 24 hours.” - Prior customer of OptimizeMyAirbnb.com“If you don’t read this book, there will be a lot that you don’t know that you don’t know.” - Symon He, foreword Optimize YOUR Airbnb

    Sundar Pichai’s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google – Chrome, Chrome OS and Android, to name just a few – as for his superlative people skills and open-minded approach to innovation. Yet, the company’s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: • What does Pichai’s role augur for the future of the tech giant? • Will Google consolidate its position for existing products or will they focus on creating new ones? • And will Pichai transform the organization that Schmidt, Page and Brin created and led, or confirm the belief of a minority of naysayers that he is not yet ready for this daunting role? Pichai: The Future of Google provides answers to these questions while throwing light on Sundar Pichai’s childhood and education; his entry into the tech world and quick rise up the ranks in Google; and his key contributions as a leader and tech-guru to Google’s most successful properties. Timely and insightful, this book offers a rare glimpse into the fascinating ecosystem of a path-breaking company and shows us what it takes to be a dynamic leader in the 21st century.

    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.