While the work entails elements of software development, marketing, and advertising, it's neither purely technical nor traditional "agency" work. Because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide, and the methods of delivery vary.Enter the Geek Girls Guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management helps clients, agencies, and industry professionals better understand the critical role of the interactive project manager, and presents a collaborative, people-focused approach to delivering high-quality digital work. This concise volume helps build understanding across all stakeholders in interactive work, and most importantly, it won't put you to sleep.

    Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

    Author Patrick Lencioni--noted screenplay writer and sought-after executive coach -- deftly tells the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. "This book provides extraordinary insight into the pitfalls that leaders face when they lose sight of the true measure of success: results. This model is required reading for my staff." --Eric Schmidt, chairman of the board and CEO, NovellAny executive can learn how to:recognize the mistakes that leaders can make avoid errors before they occur and much more! Refreshingly original and utterly compelling, the story of this executive (written to be read in one sitting) will be enjoyed, remembered, and reread for years to come. It serves a timeless and potent reminder that success as a leader can come down to practicing a few simple behaviors--behaviors that are painfully difficult for each of us to master."Lencioni delivers a provocative message: CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or any manager for that matter), do you have the courage to face the blame? Doing so could change your future-for the better." --Dr. Jerry Porras, coauthor, Built to Last; professor, Stanford School of BusinessYou won't find any dry management rhetoric in this razor-sharp novelette. Apply these riveting lessons in leadership with the self-assessment at the end of the book. It will change your career!

    Now, he takes us further into the design realm and shows how we can apply time-honored design principles to presentation layouts.Throughout Presentation Zen Design, Garr shares his lessons on designing effective presentations that contain text, graphs, color, images, and video. After establishing guidelines for each of the various elements, he explains how to achieve an overall harmony and balance using the tenets of Zen simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you'll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.

    Your product or service works beautifully - but something is missing. People just don’t see the big idea - and it’s keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to:• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. • Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

    Authentic learning with student interaction may seem unattainable in only an hour. But it's not. The keys are communicating clearly with the course instructor, developing a realistic plan, and employing effective teaching strategies. With more than 30 years' combined experience in teaching information literacy, Buchanan and McDonough invite librarians to turn everyday challenges into instruction that is meaningful and relevant for students, supplying the knowledge and tools to make it happen.

    Some adoptions, though, present unique challenges. Welcoming these children into your family--and addressing their special needs--requires care, consideration, and compassion.Written by two research psychologists specializing in adoption and attachment, "The Connected Child" will help you: Build bonds of affection and trust with your adopted child Effectively deal with any learning or behavioral disorders Discipline your child with love without making him or her feel threatened

    Now he shows managers how to use the Principle to achieve exceptional results at work - without stress or long hours.

    

    He's warm, cuddly, great to hold and pet-- and simply a lot of fun.But watch out! Your adorable ball of fur can be a doggone handful. Given half the chance, he may take it upon himself to eat your furniture, terrorize the kids, dig up the garden, jump on your friends, and eliminate at the most inappropriate times.Let's face it, sometimes what you get raising a puppy can be a "dog's breakfast"-- a mixed bag of happiness and hassle. In order to make it through puppyhood with your sanity still in tact, you need to enroll your pup in Puppy Preschool.Here, in Puppy Preschool, John Ross and Barbara McKinney, the country's foremost dog-training experts, reveal the benefits of early training in this definitive guide devoted exclusively to the trials and triumphs of puppy rearing. Puppy Preschool rewrites the rules on puppy training. While previous training books begin their programs when the puppy has already reached four months of age, Puppy Preschool begins educating and disciplining at just eight weeks old, the time when most puppies are brought into their new homes. Using surefire, revolutionary techniques, Ross and McKinney provide a much-needed head start on good behavior. They offer essential training rules that will be useful throughout your puppy's formative education, including information on:* The right breed for your family or your lifestyle* The ten best breeds for the home* Early leash and collar procedures* Housebreaking* Preventing unwanted chewing* Health and grooming tips* Emergency care* Essential puppy-training equipment and safe, fun toys* A breakdown of puppy development from birth to eighteen months* The best ways for small children to interact with puppiesdn0Based on the same training philosophy presented in their classic book, Dog Talk, of raising your dog from a "canine point of view," Ross and McKinney give easy-to-follow training techniques that will make puppy rearing a great experience for everyone involved.

    His well is deep; he draws from it the best tools from practitioners, the wisdom of experience, and research-based insights. And he never loses sight of the bigger picture: the point of all this is to have more impact in this life we're lucky enough to live." --MICHAEL BUNGAY STANIER, Author of The Coaching Habit "Coaching done well may be the most effective intervention designed for human performance. Jim Knight's work has helped me understand the details of how effective coaching can and should be done." --DR. ATUL GAWANDE, surgeon, public health researcher, and author of The Checklist Manifesto Identify . . . Learn . . . Improve When it comes to improving practice, few professional texts can rival the impact felt by Jim Knight's Instructional Coaching. For hundreds of thousands of educators, Jim bridged the long-standing divide between staff room and classroom offering up a much a more collaborative, respectful, and efficient PD model for achieving instructional excellence. Now, one decade of research and hundreds of in-services later, Jim takes that work a significant step further with The Impact Cycle an all-new instructional coaching cycle to help teachers and, in turn, their students improve in clear, measurable ways. Quintessential Jim, The Impact Cycle comes loaded with every possible tool to help you reach your coaching goals, starting with a comprehensive video program, robust checklists, and a model Instructional Playbook. Quickly, you'll learn how to Interact and dialogue with teachers as partners Guide teachers to identify emotionally compelling, measurable, and student-focused goals Set coaching goals, plan strategies, and monitor progress for optimal impact Use documentary-style video and text-based case studies as models to promote maximum teacher clarity and proactive problem solving Streamline teacher enrollment, data collection, and deep listening Jim writes, "When we grow, improve, and learn, when we strive to become a better version of ourselves, we tap into something deep in ourselves that craves that kind of growth." Read The Impact Cycle and soon you'll discover how you can continually refine your practice to help teachers and students realize their fullest potential. View Jim Knight's Impact Cycle video trailer:

    Enthusiastically praised by parents and professionals around the world, the down--to--earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding.Recently revised and updated with fresh insights and suggestions, How to Talk so Kids Will Listen & Listen so Kids Will Talk is full of practical, innovative ways to solve common problems and build foundations for lasting relationships.

    With their first book, Extreme Ownership (published in October 2015), Jocko Willink and Leif Babin set a new standard for leadership, challenging readers to become better leaders, better followers, and better people, in both their professional and personal lives. Now, in THE DICHOTOMY OF LEADERSHIP, Jocko and Leif dive even deeper into the unchartered and complex waters of a concept first introduced in Extreme Ownership: finding balance between the opposing forces that pull every leader in different directions. Here, Willink and Babin get granular into the nuances that every successful leader must navigate. Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage. In addition, every leader must:· Take Extreme Ownership of everything that impacts their mission, yet utilize Decentralize Command by giving ownership to their team. · Care deeply about their people and their individual success and livelihoods, yet look out for the good of the overall team and above all accomplish the strategic mission. · Exhibit the most important quality in a leader—humility, but also be willing to speak up and push back against questionable decisions that could hurt the team and the mission.With examples from the authors’ combat and training experiences in the SEAL teams, and then a demonstration of how each lesson applies to the business world, Willink and Babin clearly explain THE DICHOTOMY OF LEADERSHIP—skills that are mission-critical for any leader and any team to achieve their ultimate goal: VICTORY.

    Filled with thought-provoking questions, ideas and solutions, this book will help you stay positive while dealing with life’s disappointments and the negativity that encompasses our society. Whereas, you can’t change the people and circumstances that try to get your goat, Hide Your Goat will help you stay positive when negativity surrounds you. The book focuses on six core principles.• The Courage to Recognize Who You Are• The Strength to Accept Where You Have Been* The Wisdom to Discern Where You Are Heading* The Knowledge to Acquire What it Takes To Get There* The Awareness to Exclude Who Is Stopping You* The Power to Change What Holds You BackHide Your Goat makes you aware of how your daily life intersects with a diverse group of people from different backgrounds, opinions and personalities. This book will make you think about yourself and dive deep below the surface to uncover feelings, thoughts and emotions that expose your goat. Regardless of its origin, the expression “gets my goat” is something that resonates with all of us. The fast-paced and stress-filled schedules we maintain “open the gate” to allow people and circumstances to “get our goat.” It’s time to discover, herd, teach, feed, gate, exercise and in the end, Hide Your Goat!

    A bachelor’s degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college when they’re born. Almost everyone strives to go, but almost no one asks the fundamental question posed by Academically Adrift: are undergraduates really learning anything once they get there?For a large proportion of students, Richard Arum and Josipa Roksa’s answer to that question is a definitive no. Their extensive research draws on survey responses, transcript data, and, for the first time, the state-of-the-art Collegiate Learning Assessment, a standardized test administered to students in their first semester and then again at the end of their second year. According to their analysis of more than 2,300 undergraduates at twenty-four institutions, 45 percent of these students demonstrate no significant improvement in a range of skills—including critical thinking, complex reasoning, and writing—during their first two years of college. As troubling as their findings are, Arum and Roksa argue that for many faculty and administrators they will come as no surprise—instead, they are the expected result of a student body distracted by socializing or working and an institutional culture that puts undergraduate learning close to the bottom of the priority list.Academically Adrift holds sobering lessons for students, faculty, administrators, policy makers, and parents—all of whom are implicated in promoting or at least ignoring contemporary campus culture. Higher education faces crises on a number of fronts, but Arum and Roksa’s report that colleges are failing at their most basic mission will demand the attention of us all.