So how do you make sure the project succeeds? Managing Projects walks you quickly through the basics, including:• Drawing up a realistic schedule and project plan• Monitoring key tasks and benchmarks• Communicating with stakeholders• Bringing the project to a closeDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.

    Army leaders must be able to act decisively and effectively in challenging situations. But the Army, despite its organizational structure, does not train leaders in a hierarchical manner. Dispersed leadership is the key to the success of the Army leadership model.Now, for the first time, you can have access to the Army's successful leadership philosophy and the principles that are outlined in "Be Know Do" the official Army Leadership Manual. "Be Know Do" makes this critical information available to civilian leaders in all sectors--business, government, and nonprofit--and gives them the guidelines they need to create an organization where leadership thrives.

    "The Boston Consulting Group on Strategy" offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:"You have to be the scientist of your own life and be astonished four times: at what is, what always has been, what once was, and what could be.""The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.""Use more debt than your competition or get out of the business.""When information flows freely, reputation, more than reciprocity, becomes the basis for trust.""As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation.""When brands become business systems, brand management becomes far too important to leave to the marketing department.""The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra.""Most of our organizations today derive from a model whose original purpose was to control creativity.""Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities.""IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    The book contains a series of short chapters filled with examples, data, and insights that challenge questionable assumptions and much conventional management wisdom. Each chapter also provides guidelines about how to think more deeply and intelligently about critical management issues. Covering topics ranging from managing people to leadership to measurement and strategy, it’s good organizational advice, delivered by Dr. Pfeffer himself.

    But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

    This is a powerful collection of bestselling books that will help you love the work you do - even if you can't always do work that you love.

    That principle is the value of slack, the degree of freedom in a company that allows it to change. Implementing slack could be as simple as adding an assistant to a department and letting high-priced talent spend less time at the photocopier and more time making key decisions, or it could mean designing workloads that allow people room to think, innovate, and reinvent themselves. It means embracing risk, eliminating fear, and knowing when to go slow. Slack allows for change, fosters creativity, promotes quality, and, above all, produces growth. With an approach that works for new- and old-economy companies alike, this revolutionary handbook debunks commonly held assumptions about real-world management, and gives you and your company a brand-new model for achieving and maintaining true effectiveness.

    In this groundbreaking study, Burns examines the qualities that make certain leaders—in America and elsewhere—succeed as transformative figures. Through insightful anecdotes and historical analysis, Burns scrutinizes the charisma, vision, and persuasive power of individuals able to imbue followers with a common sense of purpose, from the founding fathers to FDR, Ghandi to Napoleon. Since its original publication in 1970, Leadership has set the standard for scholarship in the field.

    It gives you the tools to address a wider range of important VSM issues than any other such book, including the psychology of change, leadership, creating teams, building consensus, and charter development.Karen Martin is principal consultant for Karen Martin & Associates, LLC, instructor for the University of California, San Diego's Lean Enterprise program, and industry advisor to the University of San Diego's Industrial and Systems Engineering program. Mike Osterling provides support and leadership to manufacturing and non-manufacturing organizations on their Lean Transformation Journey. In a continuous improvement leadership role for six years, Mike played a key role in Square D Company's lean transformation in the 1990s.

    Decades before Crockett, Bowie or Houston even set foot in Texas, Frederick Stockman was already there. Author Elizabeth Schwartz, a ninth-generation Texan, has delved deep into her ancestral roots to create this moving story of the Frederick Stockman familys' courageous determination to make Texas their home during the turbulent period between 1806 and 1836. The Texicans was inspired by a Texas history book calling her ancestral clan a "congenial society for evil"--rogues "skilled in many forms of villainy" for their role in the tumultuous years of first Spanish, the Mexican rule. Frederick Stockman and his family immigrate to Spanish Texas in 1806 to ranch, but soon find themselves inexorably drawn into the bitter conflict between Mexico and Spain. They join forces with a dashing young Spanish deserter, Miguel Gonzales, in his successful campaign to liberate Mexico and Texas from Spanish rule. Their ties are further cemented when Gonzales marries into the family. As Heroes of Mexico, the Texicans--staunch supporters of Mexican rule for Texas--find themselves vilified by North American settlers illegally flocking across the unprotected border. These newcomers, calling themselves Texians, view Mexico, Mexicans and Texicans as the enemy. Targets of bigotry, the Texicans themselves are torn along cultural lines as their hero-turned-despot, General Santa Anna, propels them towards a deadly showdown.

    Dylan Ryan arrives in Texas just as the Runaway Scrape is in full swing and the Battle at San Jacinto nears. He misses going to war when he comes to the aid of Mort Lems, severely wounded by outlaws who seek information on the location of an old trail used by the Spaniards to transport gold bullion from Texas to New Orleans. It is said gold bars are still buried along that trail. Dylan and Mort escape to the prairie of North Texas and the safety of the Red River Wilderness. But instead of having the land to themselves, they discover peaceful settlements springing up around trading posts all along the river. Peace is fleeting, as Indians grow angry at the homesteaders breaking the soil with their plows on land that was promised to them for hunting grounds. The newly organized Republic of Texas is unable to provide the settlements protection, so it is the trading post owners who hire gunmen to act as ranger forces to repel the hostiles. A new war has begun, this time with an unpredictable enemy. Dylan, Mort and the settlers watch their dreams for a new beginning end as clouds of dark smoke rise into the clear blue sky as homesteads burn. Indians begin to raid every community, burning, stealing horses and taking women and children as slaves. Overnight the promise of a better life in Texas has been replaced with one of a living hell. Blood Trail is the first in a series.

     b) The average weekend golfer would love to improve but doesn´t have the time or the interest to spend long hours practicing. After studying the golf swing for over 25 years, JF Tamayo has developed a revolutionary method proved for the weekend golfer of any level to significantly improve distance and accuracy from day one, based on three main principles: 1) FOCUS ON CHANGES THAT MOST POSITIVELY AFFECT RESULTS: Opposite to the traditional methods, this book will only ask you to make changes in the most relevant parts of the swing needed to hit solid and consistent shots: the backswing and the transition between the backswing and the downswing. 2) LEARN HOW TO DEVELOP AN EASY, REPEATABLE AND SOLID BACKSWING: One of the biggest breakthroughs of the method was the development of a unique and much easier way to consistently make a solidly sound backswing that will look similar to the new Tiger Wood´s one plane backswing but much simpler to learn, to do and to repeat. 3) LEARN HOW TO CREATE LAG: Being able to increase lag during the downswing is one of the major differences between the amateur's golf swing versus a professional's and probably one of the most misunderstood concepts of golf. In this book you will easily learn how to lag the club like the pros, dramatically improving your clubhead speed, ball striking ability and distance. Authors: J. F. TAMAYO - 143 Photographs by J. Jaeckel

    "Exceptional Service, Exceptional Profit" is a manual for winning customer loyalty that actually inspires."-- Daniel H. Pink, author of "A Whole New Mind."

    In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. A Macmillan Audio production from St. Martin's Press