In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format."Trout on Strategy" Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

    Working with imaginative and often hilarious computer simulations, he analyzes the roots of catastrophe, showing city planners in the very act of creating gridlock and disaster, or public health authorities setting the scene for starvation. The Logic of Failure is a compass for intelligent planning and decision-making that can sharpen the skills of managers, policymakers and everyone involved in the daily challenge of getting from point A to point B.

    What is the key? In this bestselling book, formerly titled The Devil's Door, John Bevere reveals that the greatest form of spiritual warfare for any Christian is the powerful force of an obedient life. Enemy Access Denied will give you a fresh revelation of how God supplies a security system in the Spirit and prompt your heart and mind to find hidden sins and identify rebellion. As you're challenged to be holy, you'll discover how grace gives you the power not to be a slave to sin anymore.

    Unlike so many education 'reforms, ' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation." --Joel Klein, Chancellor of the New York City Department of Education"A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."--Jim Collins, bestselling author of "Good to Great"According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation."Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.You'll learn how Customized learning will help many more students succeed in school Student-centric classrooms will increase the demand for new technology Computers must be disruptively deployed to every student Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform We can compete in the global classroom-and get ahead in the global marketFilled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, "Disrupting Class" will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.The future is now. Class is in session.

    They bridge the gaps between the individual and the collective, the person and the purpose. The most successful and effective HR professionals see their careers as a calling, and their work, though driven by corporate goals, is graced by a sense of purpose, a profound generosity, and a love for what they do and the constituencies they serve.HR from the Heart is a book for HR practitioners who love their jobs -- or want to. Libby Sartain, one of the country's top human resources executives, reveals how HR professionals create a synergy between business objectives and the needs and wants of employees. This inspiring book is equal parts motivational message and how-to, confessional and career guide. Filled with stories from Sartain's considerable experience, HR from the Heart offers a first-hand perspective on forging relationships, selling HR to the company, taking diversity beyond ""by the book,"" keeping policy in perspective, and more -- all while making the right career moves, staying engaged, and forwarding the strategic goals of the company."

    We are living in an age of conflict: Russia's resurgence and China's rise, global terrorism, international criminal empires, climate change and dwindling natural resources.But while the West has been playing the same old war games, the enemy has a new strategy.The rules have changed, and we are dangerously unprepared. Former paratrooper Sean McFate has been on the front lines of conflict, and seen first-hand the horrors of battle. As a Professor of Strategy, he understands the complexity of the current military situation. In this new age of war:· Plausible deniability is more potent than firepower · Russia has become a disinformation superpower, twisting the West's perception of reality· Sanctions are blunt instruments that starve only the masses, not the elite· Victory will belong to the cunning, not the strong· New types of world powers will ruleLearn how to triumph in the coming age of conflict in ten new rules. Adapt and we can prevail. Fail, and size and strength won't protect us.This is The Art of War for the 21st century.__________'Some of what he says makes more sense than much of what comes out of the Pentagon and the Ministry of Defence' Max Hastings, Sunday Times'Thought-provoking' Johnathon Evans, Former Head of MI5'Fascinating and disturbing' Economist

    A key component of the facilitator-lead Five Dysfunctions of a Team Workshop, the Team Assessment delivers what the name implies "a team assessment" rather than an individual self-assessment. It provides participants with an opportunity to begin exploring the pitfalls that are side-tracking their team. Easy to use, the Assessment is ideal for team off-sites, retreats, or a series of team development meetings. It will help teams of all types increase their cohesiveness and productivity.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique.Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples—including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble—Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.The authors reveal:· Why you should focus on a system of a few aligned capabilities· How to identify the "way to play" in your market· How to design a strategy for well-modulated growth· How to align a portfolio of businesses behind your capability system· How your strategy clarifies growth, costs, and people decisionsFew companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.

    

    A British Army conspiracy. Can DC Ruth Hunter and DC Lucy Henry uncover the killer's identity before there's yet another cover-up.When ex-soldier Ashley Campbell is brutally murdered outside a Peckham nightclub, Ruth's first thought is that it is gang related. Yet, as the investigation progresses, it seems that the victim's time as a recruit at Cranleigh Barracks might hold the key to the true identity of the murderer. As Ruth and Lucy uncover a brutal culture of bullying, racism and sexual abuse at the barracks, it seems that several officers in the British Army will go to any lengths to protect their identity.Can Ruth find enough evidence to bring the officers to justice? And what will she do when new evidence appears to suggest that CID should have been looking far closer to home for Ashley's killer?

    But then tragedy strikes: her husband dies at the shipyard where he works and within days his friend, Nathaniel, makes it plain he’s determined to have her.Rose flees with her child, but soon finds the world is a cruel place for a beautiful woman with no protection. More tragedy ensues and yet, although she’s bruised and broken, Rose is a fighter.Then, when she least expects it, love enters her life again, but she cannot escape her past and now it threatens not only her happiness but her very life. Will she ever find a safe haven?

    

    After a lifetime of bad luck, it seems she’s ended up at rock bottom, saddled with debt from her cheating ex, a dead-end job with no prospects and a studio apartment that’s not even fit for a dog. It all seems a little hopeless until there’s a knock at the door…It turns out Zora has long-lost family on the other side of the country, hidden away in a little town on an unknown island. After uprooting herself Zora arrives in town to find that not only has she inherited an estranged family, she’s also the sole heir of the town’s local bakery—there’s one other thing too, apparently she’s a witch.With a whole world of magic to learn and a small business to run it seems like Zora’s hands are more than full, but when some new evidence comes to light and casts doubts on the nature of her aunt’s death, Zora is quickly drawn into solving a murder mystery.At her side is a sarcastic cat, headstrong cousins, and a whole host of townsfolk who are nothing short of interesting. Can Zora learn to bake, catch a killer and settle into her new life without ending up on the chopping block herself?