Carefully structured to cover relevant information in a manageable format and in a presentation that is interesting and contemporary, renowned author Larry J. Siegel continues to incorporate his hallmark balanced and unbiased presentation of theory, policy, high-interest examples, and cutting-edge and seminal research. This market-leading brief Criminology text is also the best value for your students CRIMINOLOGY: THE CORE, Second Edition now includes the most student-friendly and useful technology package available, including a FREE Student CD-ROM and robust Companion Web Site.

    What's new in the Second Edition? 1. Fully compliant with the latest version of SPSS version 12 2. More coverage of advanced statistics including completely new coverage of non-parametric statistics. The book is 50 per cent longer than the First Edition. 3. Each section of each chapter now has a notation - 1,2 or 3 - referring to the intended level of study. This helps students navigate their way through the book and makes it user-friendly for students of ALL levels. 4. Has a 'how to use this book' section at the start of the text. 5. Characters in each chapter have defined roles - summarizing key points, to pose questions etc 6. Each chapter now has several examples for students to work through. Answers provided on the enclosed CD-ROM

    In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

    a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see . And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video. These are great tools after your prospect has made the mental decision to do business with you. Instead, use stories to get that "Yes" decision. Then you can do your regular boring, fact-filled presentation, but use this presentation as your new distributor's first training session. The difference is monumental. Instead of detailed explanation (facts) about what stories do inside your prospects' heads, I focused this book on the actual stories I use, word-for-word. You will love these stories, you will use them often, and you will definitely enjoy the increased success in your business. Join the top earners now and become a professional storyteller. Scroll up and order now and start enjoying some great MLM and network marketing stories to move your business forward.

    "Psychology Applied to Teaching "takes complex psychological theories demonstrates how they apply to the everyday experiences of in-service teachers. The Eleventh Edition combines fresh concepts and contemporary research with long standing theory and applications to create a textbook that speaks to today' s teachers and students."New! "Chapter 9: Social Cognitive Theory has been added in response to reviewer suggestions and the many recent developments in cognitive research. No other educational psychology book currently offers a separate chapter on this topic."New! ""Take a Stand!" features give the author an opportunity to spotlight issues such as inclusion, school violence, or high-stakes testing, and encourages debate on critical issues in education. Also accessible on the textbook web site with additional resources and pedagogy and in the Eduspace course with online chats."New! "Coverage of key national standards including PRAXIS and INTASC has been added and referenced throughout the text. A convenient correlation table highlighting text coverage is located on the inside covers for students and professors, with additional suggestions for instructor use in the IRM."Case in Print" exercises in every chapter use recent news articles to demonstrate how basic ideas or techniques are being applied by educators from the primary grades through high school. Each article is followed by several open-ended questions to encourage reflection. This feature can also be found on the textbook Web site."Suggestions for Teaching in YourClassroom" sections include detailed descriptions of how to apply the information and concepts discussed in the chapter to the classroom. These features are intended to be read while the book is used as a text and to serve as a reference for in-service teachers later on.Journal entries help students to prepare and use a Reflective Journal. Entries appear in the margins of the text and encourage readers to consider their own personality, style, and teaching situation in establishing personal guidelines for teaching. A guide for setting up a Reflective Journal is included in Chapter 16--students can use their journals as a reference before and during their teaching experience.Eduspace is a customizable, powerful Interactive platform that provides instructors with text-specific online courses and content in multiple disciplines. Eduspace gives an instructor the ability to create all or part of their course online using the widely recognized tools of Blackboard and quality text-specific content from HMCo. Instructors can quickly and easily assign homework exercises, quizzes, tests, tutorials and supplemental study materials and can modify that content or even add their own.

    Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

    Packed with insider advice for students from students, First Aid for the USMLE(R) Step 1 2020 will help maximize your study time.FeaturesA complete framework for USMLE Step 1 preparation1,300+ must-know topics with mnemonics to focus your study1,000+ color photos and illustrations to help you visualize processes, disorders, and clinical findingsRapid Review section presents high-yield tables associating diseases with their clinical findings, treatments, and pathophysiologyUpdated every year to ensure all content is relevant and high-yield, reflecting the most current USMLE blueprint

    At the beginning each chapter, readers “meet” a new client through a case example. The author then presents the theory’s basic philosophical assumptions; its beliefs about what motivates human behavior; its central constructs; its picture of how humans develop; its ideas about what constitutes mental health and dysfunction; its perspective on how our relationships with those around us impact our functioning; and its view of how our behavior, thoughts, and emotion impact our functioning. Throughout each chapter, the author immediately illustrates the application of a construct or process by showing how it relates to the client case described at the beginning of the chapter, demonstrating the translation of each theory into practice. The second edition includes three new chapters (Chapter 3: Neoanalytic Approaches, Chapter 6: Existential Psychotherapy, Chapter 15: Narrative Therapy) and a companion DVD to accompany the texts. See applications of theory come to life! The Theories in Action DVD illustrates six therapists of different theoretical orientations working with the same client.

    In this revised edition of the classic text, Hoffman analyzes the new adversaries, motivations, and tactics of global terrorism that have emerged in recent years, focusing specifically on how al Qaeda has changed since 9/11; the reasons behind its resiliency, resonance, and longevity; and its successful use of the Internet and videotapes to build public support and gain new recruits. Hoffman broadens the discussion by evaluating the potential repercussions of the Iraqi insurgency, the use of suicide bombers, terrorist exploitation of new communications media, and the likelihood of a chemical, biological, radiological, or nuclear terrorist strike.Closer to home, Hoffman reconsiders the Timothy McVeigh case and the threats posed by American Christian white supremacists and abortion opponents as well as those posed by militant environmentalists and animal rights activists. He argues that the attacks on the World Trade Center fundamentally transformed the West's view of the terrorist threat. More relevant and necessary than ever, Inside Terrorism continues to be the definitive work on the history and future of global terrorism.

    The authors provide readers with the basis for discovering their own guidelines within the broad limits of professional codes of ethics and divergent theoretical positions. They raise what they consider to be central issues, present a range of diverse views on these issues, discuss their position, and provide readers with many opportunities to refine their own thinking and to actively develop their own position. The authors explore such questions as: What role do the therapist's personal values play in the counseling relationship? What ethical responsibilities and rights do clients and therapists have? And, what considerations are involved in adapting counseling practice to diverse client populations?

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    In this revised edition of "I Can See You Naked" - a delightful guide to presentations of all kinds - Ron Hoff begins by dismissing the technique. "Never talk to a naked audience," is his advice. It's too distracting. "I Can See You Naked" is the first book on making presentations that doesn't read like a textbook. The first book to sound like a presentation, look like a presentation, and "play" like a presentation. It is, in fact, a funny, irreverent, entertaining, and highly effective presentation on presentations. And it is a publishing success story - the first edition went back to press seven times and sold well over 100,000 copies. It has been a selection of sixteen book clubs. After four years of success, "I Can See You Naked" is now even better. This fearless new edition of the national bestseller on making great presentations has been extensively revised by author Ron Hoff, making it 25 percent larger than the first edition. It features 16 emphatic new chapters, new illustrations by Barrie Maguire, new photographs, new sidebars and panels, new nuggets to treasure, and scores of ideas ready for use in your next presentation. Why a revised edition? Because a lot has happened to presentations in four years. New to this edition are dynamic new chapters including "The Deadly Game" - how to win competitive presentations; Stand or sit? What's a presenter to do?; "How do you create excitement if you're not Madonna, Prince, or Zig Ziglar?"; "Great props don't have to be proper"; How to make a speech in a strange hotel; Questions that often float through the minds of audiences; Ten points to pin to the wall before your next one-on-one and a guide to "relationships" - the hot, new word in making presentations. Packed with insightful case studies, and personal anecdotes, "I Can See You Naked" clearly and succinctly addresses a Ann

    This guide shows companies how to help customers influence each other through word-of-mouth marketing techniques.

      An exceptional pedagogical package that ties the textbook to online MyDevelopmentLab study tools complements the student-centered approach of the book and offers students the benefit of frequent self-assessment.

    This book takes the view that business is an exciting process and that accounting is the perfect window through which to understand how economic events affect businesses.