Book picks similar to
The Reagan Persuasion: Charm, Inspire, And Deliver A Winning Message by James C. Humes
non-fiction
rhetoric
dccc-ebook
management
Too Many Bosses, Too Few Leaders: The Three Essential Principles You Need to Become an Extraordinary Leader
Rajeev Peshawaria - 2011
He knows precisely what makes the difference between those who are simply bosses and those who are superior leaders, and between those who continue to rise to the top levels and those who get stuck along the way.In this lively and remarkably empowering book, Peshawaria offers readers the opportunity to experience the highest level of leadership training available in the world. Introducing the three core principles he has observed are the foundation of the best leadership––that great leaders clearly define their purpose and values; that nobody can motivate another person because everyone comes premotivated; and that a leader’s job is not to directly produce results but to create the conditions that will harness the energy of others—he details his unique and proven program for achieving leadership excellence. Sharing a wealth of illuminating stories, from those of Mulally’s achievement at Ford and Mack’s at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola Company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. He then outlines how to harness the energy and talents of those at all levels of an organization, igniting their motivation by following his RED guidelines for addressing their core needs concerning their Role, their work Environment, and their career Development. Finally, he introduces his unique Brains, Bones, and Nerves framework for: developing a clear strategy for competitive advantage (the Brains); crafting an optimal organizational structure (the Bones); and fostering a highly cooperative and motivated company culture (the Nerves). Filled with specific tips about the vital questions to ask and simple but powerful steps to follow, Too Many Bosses, Too Few Leaders is a manager’s essential tool kit for long-term superior performance.
Why Not Kill Her: A Juror's Perspective: The Jodi Arias Death Penalty Retrial
Paul A. Sanders Jr. - 2015
The killer went to great lengths to cover up her crime including sending his grandmother flowers, going to the memorial service, driving by the victim’s house and calling the lead investigator, Detective Esteban Flores. This incident took place in a suburb of Phoenix, Arizona. It would be five years before this case of capital murder would be put in front of a jury to decide the fate of Jodi Arias although the fate of Travis Alexander had been set in stone. Was she a cold, calculating murderess or was she a victim of extreme domestic violence at the hands of an abusive boyfriend? The first jury was left to decide in 2013. It was the most watched trial of the century. The jury decided that Jodi Arias was guilty of first-degree murder with cruel and heinous circumstances which qualified her for the death penalty. The jury could not reach a decision in the penalty phase and justice was delayed. A new jury, drawn from a pool of four hundred people, was drawn for the highly anticipated retrial of Jodi Arias. On October 21, 2014, a jury of nineteen was given the responsibility of deciding whether Jodi Arias should live or die for her crime. So began a retrial that would last almost five months with Juan Martinez and Detective Flores representing the State of Arizona and the return of Kirk Nurmi and Jennifer Willmott speaking to the defense of the convicted killer. The journey will walk the reader through the meticulous actions of the courtroom and extend to an appellate court, a municipal court and a day in the in the original courthouse in phoenix, Arizona. The trial speaks toward the long arm of the law and the implications of decisions made daily. With the help of former jurors of the Jodi Arias death penalty retrial, the reader will step into the jury box when Jodi Arias was on the witness stand and reach a climax when the reader accompanies the jury foreman into the deliberation room as the jury decides the fate of the defendant. “The lambs to the law were now executors of the law. It was humbling, intimidating and powerful at the same time. It was also the time that the jurors’ souls would be tested for truths and experiences that would mark many discussions in the deliberation room. The jury would remember Travis Alexander and what was done to him.” Why Not Kill her is the suspenseful follow-up to the authors first book, Brain Damage: A Juror’s Tale, the true story of being a death penalty juror on the case of Marissa DeVault and the brutal killing of Dale Harrell. The third revised edition is now available in honor of Dale Harrell. Take a journey into the life of Travis Alexander and a search for truth and justice. Somehow, Lady Justice will wield her sword and the end of a seven year saga would be realized but in no way that anyone could have anticipated. Special thanks to True Crime Radio, Trial Talk Live, the Trial Diaries, FOX 10, ABC, NBC and CBS. The author would also like to thank those who supported this work on Go Fund Me with extra recognition to the administrators and fans of Juan Martinez Prosecutor Support Page, The State vs. Jodi Arias, Joey Jackson Fan Page, Justice For Travis, Justice 4 Dale, Justice For Travis Alexander and His Family, Court Chatter, Beth Karas on Crime, Gavel geeks, Trial Watchers, The House That Travis Built, Understanding The Travesties of Unexpected Murder Trials and For The Love of Travis. This work could not have happened without your support! Why Not Kill Her is dedicated to Travis Alexander, his family and all those whom he touched in his short life.
Merchants of Deception: An Insider's Chilling Look at the Worldwide, Multi Billion Dollar Conspiracy of Lies that is Amway and its Motivational Organizations
Eric Scheibeler - 2009
This book is gripping tale for anyone who has been or loves someone who has been recruited into a network marketing business. This well documented book has been utilized by government authorities in both India and the UK to take action against Amway's deceptive business scheme which knowingly has created losses for the majority of all induced to invest.
The Diary of a West Point Cadet: A Graduate's Captivating and Hilarious Stories that Teach Vital Leadership Lessons from the US Military Academy
Preston Pysh - 2010
Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."
The Canadian Manifesto
Conrad Black - 2019
It is our turn," writes Conrad Black in this scintillating manifesto for how Canada can achieve an exalted role in world affairs. For over 400 years we have toiled in the shadows of our potential and achieved an indifferent recognition among other nations. Chipper, patient, and courteous, we have pursued an improbable destiny as a splendid nation in the northern section of the new world, a demi-continent of relatively good and ably self-governing people, but most would agree we have neither developed a vivid national personality nor realized our true potential. Our main chance, writes Black, is now before us and it is not in the usual realms of military or economic dominance. With the rest of the West engaged in a sterile and platitudinous left-right tug of war, Canada has the opportunity to lead the advanced world to its next stage of development in the arts of government. By transforming itself into a controlled and sensible public policy laboratory, it can forge new solutions to the tiresome problems besetting welfare, education, health care, foreign policy, and other governmental sectors the world over, and make an enormous contribution to the welfare of mankind. Canada has no excuse not to lead in this field, argues Black, who offers nineteen visionary policy proposals of his own. "This is the destiny, and the vocation, Canada could have, not in the next century, but in the next five years of imaginative government.
WHITE HOUSE USHER: Stories from the Inside
Christopher Beauregard Emery - 2017
government—an usher in the White House. For more than 200 years, a small office has operated on the State Floor of the White House Executive Residence. Known as the Usher's Office, whose mission is to accommodate the personal needs of the first family, and to make the White House feel like a home. The Usher's Office is the managing office of the Executive Residence and its staff of 90-plus. The staff consists of butlers, carpenters, grounds personnel, electricians, painters, plumbers, florists, maids, housemen, cooks, chefs, storekeepers, curators, calligraphers, doormen, and administrative support. Ushers work closely with the first family, senior staff, Social Office, Press Office, Secret Service Agency, and military leaders to carry out White House functions: luncheons, dinners, teas, receptions, meetings, conferences, and more. Chris Emery was only the 18th White House Usher since 1891, and had the honor and privilege to serve presidential families for three years during the Reagan administration, four years for President H. W. Bush, and 14 months under President Clinton. His vignettes recreate intimate White House happenings from an insider’s viewpoint. Chris Emery was the only White House Usher to be terminated in the 20th century. Turn the pages to find out which first lady fired him... “With his book, White House Usher: Stories from the Inside, former usher Chris Emery gives his readers a peek inside what happens upstairs at the White House. Chris’ anecdotes tell a rich story of how America’s house really is the First Families’ home. I loved my trip down memory lane.” - Former First Lady Barbara Bush (October 2017)
Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising
Corey Rabazinski - 2015
Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
The Bhutto Murder Trail: From Waziristan To GHQ
Amir Mir - 2010
Drawing on personal anecdotes, meeting, off-the record conversations with Benazir Bhutto, and the emails that he exchanged with her just before her death, Amir Mir, one of Pakistan's leading investigative journalist, brings us a carefully documented reconstruction of the assassination that rocked the world.
The Story of Facebook
Sara Gilbert - 2012
He left Harvard after his sophomore year to focus on the website, whose user base steadily grew to more than 250 million people, making Zuckerberg a billionaire. He was also named “Man of the Year” by Time magazine in 2010.We bring you the story about the origins and leaders of Facebook, who gave communication and social networking a whole new meaning.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
Propaganda
Edward L. Bernays - 1928
Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.
SARGE!: Cases of a Chicago Police Detective Sergeant in the 1960s, ’70s, and ’80s
John DiMaggio - 2018
DiMaggio, one of the most decorated officers on the force during a career that spanned the years 1957 to 1991. Among his awards are two Superintendent’s Awards of Valor, Mayor Richard J. Daley’s Praiseworthy Acknowledgment Plaque for Exceptional Act of Bravery Involving Risk of Life, a Presidential Citation of Appreciation, the Illinois Police Association Award of Valor, and many more.Upon his retirement in 1991, DiMaggio wrote a fascinating account of his work as a cop. The manuscript languished among his personal effects until after his death in 2008, after which his family decided to resurrect it, spruce it up, and submit it for publication. It turns out that he was an excellent word craftsman and storyteller; in fact, he was no stranger to writing—for many years he wrote the “Ask Sarge” column for the Mystery Writers of America Midwest Chapter newsletter.Told in a conversational, “regular guy” voice in episodic fashion, “SARGE!” reveals to the reader what it was really like to be a cop. The manuscript in many ways takes the form of a prose treatment of a weekly television police drama. A large selection of PHOTOS is included.DiMaggio takes the reader back to the decades such as the turbulent 1960s, when the police department was making a painful transition from “old school” to modernization. The author describes firsthand the legendary riots that occurred in Chicago after the assassination of Martin Luther King Jr. He illustrates the integration of minorities into the department and how that played out. He also goes into famous cases of corruption and the politics of navigating such a large department. One of the “set pieces” of the book is the story of how DiMaggio, as part of the “Three Musketeers”—a trio that included two detectives who were close friends—investigated a series terrifying slasher attacks on women that occurred in the city in the mid-70s. The case became one of the police department’s most memorable. Among the other cases detailed in the book include how DiMaggio found himself entering the home of a crazed young man holding hostages with a shotgun; the investigation of the discovery of a headless corpse; the take-down of the Chicago “Mad Bomber”; how an anonymous audio tape provided clues to the identities of armed robbers; and the manhunt for a cop killer. A portion of all proceeds will be donated to The Chicago Police Memorial Foundation and The Chicago Police Foundation.
India's Greatest Speeches
Nitin Agarwal - 2014
Set to inspire, this book includes some of the most stirring and eloquent addresses by Rabindranath Tagore, Swami Vivekananda, Sardar Vallabhbhai Patel, Mother Teresa, JRD Tata, Abdul Kalam, Nardendra Modi and other influential Indian leaders.This impelling selection of expressive moments of oratory would provide the reader a fresh perspective; evoke feelings of patriotism, inspiration and unbounded motivation. Nitin Aggarwal introduces each speech with relevant information, providing valuable insight.
Advanced Rhinocerology: "to help you through the jungle" (The Rhino Books)
Scott Alexander - 1981
Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander
Confessions Subprime Lender
Richard Bitner - 2008
In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.
Tata
Morgen Witzel - 2010
1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.