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BUSN 6 [with CourseMate Access Code]
Marcella Kelly - 2010
Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.
College Writing Skills with Readings
John Langan - 1993
College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.
Urinalysis and Body Fluids
Susan King Strasinger - 1985
In this reference, case studies and clinical situations analyze and explore the clinical significance of non-blood body fluids and are designed to aid students in developing the skills of problem solving and critical thinking that are essential in a clinical laboratory.
Objects First with Java: A Practical Introduction Using BlueJ
David J. Barnes - 2002
It takes a truly objects first approach to teaching problem solving using Java. These are complicated concepts so the book uses the development environment BlueJ to help the student's understanding. BlueJ has a strong emphasis on visualization and interaction techniques, and allows the students to manipulate objects and call methods as a first exercise. BlueJ is free and freely available, and has been developed specifically for teaching. The book is loaded with projects so that the student can really get a grip on actually solving problems; and it takes a spiral approach , introducing a topic in a simple context early on, then revisiting it later in the book to deepen understanding. It also comes with a CD containing JDK, BlueJ, a BlueJ tutorial and code for all the projects. The website contains style guide for all examples, PowerPoints for lecturers and also a Solutions Manual.
Managing Business Ethics: Straight Talk about How to Do It Right
Linda K. Trevino - 1995
Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.
Fundamentals of Physics, Chapters 1 - 21, Enhanced Problems Version
David Halliday - 2000
This newest edition expands on the strengths of earlier versions, helping students bridge the gap between concepts and reasoning. Students are shown, rather than told about, how physics works and are given the opportunity to apply concepts to real-world problems. Each chapter and concept has been scrutinized to ensure clarity, currency, and accuracy while checkpoints, problem solving tactics, and sample problems help students make sense of new concepts. As always, Fundamentals of Physics covers every aspect of basic physics, from force and motion to relativity and will prepare today's students to be tomorrow's scientists.
Myers' Psychology for AP*
David G. Myers - 2010
Myers introduce this new text here.Watch instructor video reviews here.David G. Myers is best known for his top-selling college psychology texts, used successfully across North America in thousands of AP* courses. As effective as Myers’ college texts have been for the AP* course, we believe his new text will be even better, because Myers’ Psychology for AP* has been written especially for the AP* course!
Strategic Marketing Management
Philip Kotler - 2008
For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Sociology
Richard T. Schaefer - 1983
Known for its balanced coverage of the 3 perspectives, this text continues to encourage students to think about their world with a sociological imagination. Through its strong coverage of globalization, race and ethnicity, careers in sociology, and current topics like mass media and social policy, Sociology provides students with knowledge they can use on campus, at work, in their neighborhoods, and in the global community. The new 12th edition features updated sections in various chapters reflecting recent sociological changes like the impact of the current economic downturn on social class and the global culture war. New Research Today boxes provide students with relevant examples of sociological research.
Environmental Science: Toward a Sustainable Future
Richard T. Wright - 2001
As the field of environmental science continues to evolve, this highly readable guide presents a full spectrum of views and information for students to evaluate issues and make informed decisions. An extensive resource package integrates text and digital media in an easy-to-use format designed to assist instructors in classroom preparation.
Exploring Medical Language: A Student-Directed Approach
Myrna LaFleur Brooks - 1985
With a logical, body-systems organization and engaging terminology exercises throughout, it's your key to communicating confidently and effectively with other health care professionals.Systematic approach to terminology prepares you to recognize and define new words as you encounter them and build the medical vocabulary you'll need in the health care setting.Pronunciation key provides quick access to frequently referenced material.Complimentary and Alternative Medicine terms boxes highlight words and phrases associated with this increasingly popular discipline.Case studies encourage critical thinking and demonstrate how to apply the information you've learned.Terminology flash cards, included with every book, give you valuable review and self-assessment tools you can take anywhere for study on the go.Evolve resources enhance your learning and reinforcement opportunities with additional exercises, a Spanish/English glossary, and the Body Spectrum Electronic Anatomy Coloring Book.Medical Terminology Online, available at an additional charge, gives you access to a complete online course for the most advanced learning and understanding.New terms and abbreviations familiarize you with the latest terminology in use in health care.New images and illustrations visually acquaint you with pathologic information and procedures you'll encounter in the clinical setting.Enhanced chapter features highlight important concepts and provide guidance for more effective learning and study.CD references within the text direct you to expanded learning opportunities on the companion CD.More than 20 new medical records let you practice medical terminology using the forms you'll encounter in the clinical setting.New icons make it easy to distinguish a variety of helpful boxes and reference the material you need quickly.Answers to review exercises help you gauge your strengths and weaknesses and configure the most effective study plan for you.Website boxes refer you to valuable content you can access online for further learning.Revised pharmacy appendix helps you easily reference key pharmaceutical terms.The vastly updated companion CD provides fun alternatives for reinforcing what you've learned with new learning games, including Medical Millionaire and Termbusters.Enhanced audio companion, available on CD or as iTerms downloads for portable media players, helps you perfect your pronunciation skills and confidently use the terms you've learned in practice.
Services Marketing: Integrating Customer Focus Across the Firm
Valarie A. Zeithaml - 1902
Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
Calculus
Ron Larson - 1999
It has been widely praised by a generation of users for its solid and effective pedagogy that addresses the needs of a broad range of teaching and learning styles and environments. Each title is just one component in a comprehensive calculus course program that carefully integrates and coordinates print, media, and technology products for successful teaching and learning.
Spartacus and the Slave Wars: A Brief History with Documents
Brent D. Shaw - 2001
In 73 B.C., in the heart of Rome’s Mediterranean empire, a slave named Spartacus ignited one of the most violent episodes of slave resistance in the history of the Roman Empire — indeed in the world annals of slavery. Organizing 80 original Greek and Latin source translations into topical chapters on the daily life of slaves trained as gladiators and those who labored on farms in Italy and Sicily, Shaw includes accounts of revolts that preceded and anticipated that of Spartacus. In a carefully crafted introductory essay, Shaw places Spartacus in the broader context of first and second century B.C. Roman Italy and Sicily and explains why his story continues to be a popular symbol of rebellion today. The volume also includes a glossary, chronology, selected bibliography, 3 maps, an annotated list of ancient writers, and questions for consideration.
Textbook of Veterinary Anatomy
Keith M. Dyce - 1987
It provides the general knowledge of mammalian structure that is crucial to the understanding of the other basic sciences, as well as the more detailed information that is directly applicable to the practice of veterinary medicine. Discussing the various body systems, it then offers a working knowledge of them by addressing the regional anatomy of a particular species or group of species.Content is divided into two main sections - body systems and specific species or group of species - for a thorough and more logical study of anatomy.All chapters feature a consistent format, offering a simple and even flow of information.Color inserts enhance the overall quality of the book and better illustrate various anatomical areas of concern.Both small and large animals are covered - including the horse, pig, cow, dog, and cat - to emphasize features and topics that have direct relevance to clinical work. Also included is a chapter on Avian Anatomy.Content has been streamlined to include only the most important information.A new section on imaging greatly enhances diagnostic procedures.The addition of new illustrations provides an emphasis on surface anatomy throughout the text.