Fully updated and revised to deal with recent changes to the GMAT, they were designed with a content-based approach.The Critical Reasoning Guide demystifies critical reasoning by teaching a clear, consistent, and effective approach to understanding an argument’s logic and choosing the best answer to the given question. Unlike other guides that attempt to convey everything in a single tome, the Critical Reasoning Strategy Guide is designed to provide deep, focused coverage of one specialized area tested on the GMAT. As a result, students benefit from thorough and comprehensive subject material, clear explanations of fundamental principles, and step-by-step instructions of important techniques. In-action practice problems and detailed answer explanations challenge the student, while topical sets of Official Guide problems provide the opportunity for further growth. Used by itself or with other Manhattan GMAT Strategy Guides, the Critical Reasoning Guide will help students develop all the knowledge, skills, and strategic thinking necessary for success on the GMAT. Purchase of this book includes one year of access to Manhattan GMAT’s online computer-adaptive practice exams and Critical Reasoning Question Bank. All of Manhattan Prep’s GMAT Strategy Guides are aligned with both the 2015 Edition and 13th Edition GMAC Official Guide.

    The way we think about leadership, for instance, has shifted radically from the genius of great entrepreneurs like Rockefeller, Carnegie and Ford, through leadership as a science, leadership that releases human potential, the leader as strategist and warrior, customer champion, globalist and shareholder advocate, to, more recently, leadership as stewardship of the environment. Hundreds of models have been developed to track, measure and forecast business solutions, but as fashions shift how can we apply them in real organizations that have to succeed outside the classroom? 10 Management Models is taken from the book, 100+ Management Models by the same authors.

    Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

    This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:Over 100 successful closings for every kind of persuasionOver 700 questions that will open your eyes to new possibilities you may have overlookedHow to paint word pictures and use your imagination to get resultsProfessional tips from America's 100 most succesful salespeopleDo what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

    By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.Needed more today than at any time in the past, this immensely relevant bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others. Published by Harvard Business Review Press.

    This model ties together all aspects of change management including readiness assessments, sponsorship, communications, coaching, training and resistance management. All of these activities are placed into a framework that is oriented on the required phases for realizing change with individuals and the organization.The ADKAR perspective can help you develop a "new lens" through which to observe and influence change. You may be working for change in your public school system or in a small city council. You may be sponsoring change in your department at work. You may be observing large changes that are being attempted at the highest levels of government or you may be leading an enterprise-wide change initiative. The perspective enabled by the ADKAR model allows you to view change in a new way. You can begin to see the barrier points and understand the levers that can move your changes forward. ADKAR allows you to understand why some changes succeed while others fail. Most importantly, ADKAR can help your changes be a success. Based on research with more than 2600 companies from 59 countries, ADKAR is a simple and holistic way to manage change.

    A real-life thriller--the story of kickbacks and payoffs, of shady deals struck in secret with known felons; a story in which half a million people lose enormous sums--some their life's savings--in the largest securities fraud of the 1980s, with names like Onassis and Bush numbered among the victims.

    500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

    The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

    capitalism, the future of banking, and the root causes of the financial meltdown.Award winning, veteran sell side Wall Street analyst Mike Mayo writes about one of the biggest financial and political issues of our time - the role of finance and banks in the US. He has worked at six Wall Street firms, analyzing banks and protesting against bad practices for two decades.In Exile on Wall Street, Mayo:Lays out practices that have diminished capitalism and the banking sector Shares his battle scars from calling truth to power at some of the largest banks in the world and how he survived challenging the status quo to be credited as one of the few who saw the crisis coming Blows the lid off the true inner workings of the big banks and shows the ways in which Wall Street is just as bad today as it was pre-crash. Analyzes the fallout stemming from the market crash, pointing out the numerous holes that still exist in the system, and offers practical solutions. While it provides an education, this is no textbook. It is also an invaluable resource for finance practitioners and citizens alike.

    It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

    Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    And like it or not, it’s one of the most important things you do on a daily basis. Successful conversationshelp you advance professionally and make, maintain, and deepen relationships. Moreover, research shows that talking, when done on a substantive level, is correlated with a feeling of happiness and general well-being.Being a great conversationalist requires practice and effort. The good news is it’s a skill set anyone can acquire and refine. In just six lectures, How Conversation Works: 6 Lessons for Better Communication will teach you key strategies that can dramatically improve your ability to converse with anyone, from strangers to supervisors. Delivered by award-winning English professor Anne Curzan of the University of Michigan, this highly practical course focuses on the fundamental principles you need to know to become more conversationally aware and savvy at home, in the workplace, and beyond.You’ll be amazed by how much you can learn by stepping back from conversations and examining how they operate. You’ll notice things you never picked up on before—like what kind of speaker you are, the strategies you typically rely on (often without realizing it), and the subtleties of the strategies others may use when speaking with you. You’ll find yourself putting these lessons into practice to create more effective dialogues from the very first lecture.Choose Your Words WiselyAn expression like “shooting the breeze” makes conversation sound easy and free-flowing, but even low-stakes conversations have an underlying systematic structure that propels them along. This course examines that framework while showing you how the effective selection of words can help you forge connections and accomplish your objectives.Professor Curzan walks you through techniques for negotiating a variety of difficult situations, from proffering successful apologies to engaging in “face-threatening acts”—those uncomfortable moments that have the potential to do damage if your words aren’t chosen carefully.You’ll learn graceful ways of pointing out a mistake; asking someone to do something he or she doesn’t want to do; preparing a person for “no”; asking for a big favor; and providing information the recipient doesn’t want to hear.Conversations can only deepen connections when you pull your weight. In How Conversation Works, you’ll learn this involves knowing how to skillfully open and close an exchange, take turns speaking or “negotiate the conversational floor,” and send people subtle signals.Perhaps most important is sharing the burden to make discussions feel more mutual and enjoyable. These lectures arm you with numerous conversation-facilitating devices such as asking your fair share of questions and follow-up questions, which requires active listening; providing informative (but not overly informative!) answers to other people’s questions; introducing new topics for discussion and picking up on the topics of others; and telling good stories and helping good stories along.Talk Your Way to SuccessWhether you want to build rapport with colleagues, promote your accomplishments in an interview, give a winning presentation, ingratiate yourself with your boss, or even create a connection on a first date, knowing what to say and how to say it allows for more productive, smoother interactions. How Conversation Works helps you get ahead by outlining simple techniques for accomplishing all of this and more.Short vignettes featuring professional actors demonstrate what to do—and what not to do—in a variety of everyday scenarios such as striking up a conversation at a party. In video formats, green-screen technology places the professor in a range of environments as she provides concrete advice for taking an uncomfortable conversation in a new direction, making polite requests, mastering the “humble brag,” limiting your “talk time,” and monitoring your use of distracting discourse markers such as “um” and “you know.”In addition to sharing these out-the-door tips and techniques, Professor Curzan dispels common myths about conversation and presents enlightening research on how the conversational styles of men and women share much in common, despite differences in socialization; how you may be perceived for using direct speech or sentence fillers; how language-style matching quickly creates a sense of compatibility; how parents serve as conversational role models; and how e-communication has surprisingly systematic conventions.A Guide for the Real WorldAs a professor of English and linguistics and member of the American Dialect Society, Professor Curzan offers a refreshing yet scholarly take on the subject of conversation. Using a developmental and skills-based approach that gets right to the heart of the matter, her course provides tangible, actionable methods that can be worked into your conversational repertoire immediately. At first, the newfound awareness you’ll acquire from How Conversation Works may cause you to become self-conscious when you speak, but the act of “conversational noticing” will soon become second nature. Before long, you’ll realize you have the tools to make yourself clearly understood, put others at ease, rescue a conversation that’s gone wrong—and keep conversations from going off course in the first place.

    But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.Originally self-published and already a business "cult classic", this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.

    So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible.When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.