Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales


Matthew Paulson - 2015
    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Rebel with a Cause


Ray Avery - 2010
    The inspiring story of a true NZ hero who overcame childhood neglect to become a successful scientist and businessman, and who has saved millions of lives in the third world.

Restaurant Owners Uncorked: Twenty Owners Share Their Recipes for Success


Wil Brawley - 2011
    Yours can succeed. The owners in this book will tell you how... Restaurant Owners Uncorked is a collection of interviews with a diverse range of twenty owners, such as the legendary and colorful Phil Roberts, founder of Buca di Beppo and The Oceanaire Seafood Room; Scott Leibfried, a renowned, high-energy figure in the culinary industry who is part of the cast of the hit television show, "Hell's Kitchen"; and Chris Sommers, a former Silicon Valley technology executive who makes Chicago-style deep dish pizza (in St. Louis) so well that he was invited to the White House to cook it for President Obama and the first family. This book isn't useful only for aspiring restaurant owners. It also provides practical advice for anybody who currently owns a restaurant or who simply wants to understand and be entertained by reading the business philosophies of twenty successful entrepreneurs. As you read these interviews, you'll feel like you are sitting down with the owners over a cup of coffee or a beer, picking their brains and finding out what makes them tick. You'll learn why restaurants don't have to be risky at all, what chain restaurants' collective Achilles heel is, why having a good CPA is as important as the food you put on the plate, and much more.

The Top 10 Distinctions Between Entrepreneurs and Employees


Keith Cameron Smith - 2010
    In this powerful guide to achieving independence, entrepreneur and inspirational speaker Keith Cameron Smith shares ten crucial principles to help you make the leap from ordinary follower to extraordinary leader, including   • Entrepreneurs have an empowering perspective of failure. Employees see failure as bad. Learn to see setbacks not as a form of rejection, but as feedback to help you learn and grow. • Entrepreneurs are solution finders. Employees are problem solvers. Instead of quick fixes, seek out permanent solutions that save time and money. • Entrepreneurs look into the future. Employees look into the past. Choose where you want to go, take consistent steps in that direction, and work toward it relentlessly.   Begin building a better future today. Even if you can’t start your own business, you can make positive changes right now, in your cubicle or your corner office, by adopting an entrepreneurial spirit. By following Keith Cameron Smith’s expert advice, you too can take control of your career and your life, once and for all!  Foreword by Sharon Lechter  Praise for Keith Cameron Smith’s The Top 10 Distinctions between Millionaires and the Middle Class   “Everyone can be a millionaire. You just need to know the 10 Distinctions. Learn, use, and study these great distinctions and become a millionaire.”—Mark Victor Hansen, co-author of The One Minute Millionaire and Chicken Soup for the Soul   “Filled with wisdom and knowledge that leads to freedom and abundance.”—Nido R. Qubein, author of Stairway to Success

Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius


Jay Elliot - 2012
    As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In "Leading Apple with Steve Jobs," Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.Steve Jobs used the phrase "Pirates Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivationExplains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction"Leading Apple with Steve Jobs" will shift your thought paradigm and inspire you to assemble and lead innovative teams.

The Big Book of Customer Service Training Games


Peggy Carlaw - 1998
    Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more.

Business Statistics: Contemporary Decision Making


Ken Black - 1991
    eGrade Plus offers an integrated suite of teaching and learning resources, including an online version of Black's Business Statistics for Contemporary Decision Making, Fourth Edition Update, in one easy-to-use Web site. Organized around the essential activities you perform in class, eGrade Plus helps you: Create class presentation using a wealth of Wiley-provided resources. you may easily adapt, customize, and add to his content to meet the needs of your course. Automate the assigning and grading of homework or quizzes by using Wiley-provided question banks, or by writing your won. Student results will be automatically graded and recorded in your gradebook. Track your students' progress. An instructor's gradebook allows you to an analyze individual and overall class results to determine each student's progress and level of understanding. Administer your course. eGrade Plus can easily be integrated with another course management system, gradebook, or other resources you are using in your class. Provide students with problem-solving support. eGrade Plus can link homework problems to the relevant section of the online text, providing context-sensitive help. Best of all, instructors can arrange to have eGrade Plus packaged FREE with new copies of Business Statistics for Contemporary Decision Making, Fourth Edition Update, All instructors have to do is adopt the eGrade Plus version of this book and activate their eGrade Plus course.

Electronic Commerce


Gary P. Schneider - 1999
    ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.

The Art of Fully Living: 1 Man. 10 Years. 100 Life Goals Around the World


Tal Gur - 2017
     Do you want to experience your one life—your whole life—to its fullest measure? In this stirring book, author, blogger and lifestyle entrepreneur, Tal Gur offers his own transformational journey as an inspiring example and practical guide to implementing the art of fully living to its fullest potential. You’ll learn how to actualize your potential by forging all aspects of your life through the process built into your life goals. Once you discover “the art of fully living,” there is no going back; it will feel unacceptable to settle for less than your dreams—and what’s more, you’ll dream even more wildly, aspiring to action with greater clarity of purpose, broader horizons of possibility, and holistic vision across all areas of your life. The very structure of this book models Tal’s immersive approach to goal-driven living: each chapter of The Art of Fully Living is dedicated to a year of focus—socializing, fitness, freedom, contribution, love, adventure, wealth, relationship, spirituality, and creativity—and follows Tal’s endeavors as he works toward fulfilling 100 life goals in only 10 years. This daunting ambition, springing from one late-night conversation among friends and a gnawing discontentment within the typical “success” story, becomes extremely relatable through Tal’s bold storytelling; what’s more, the deep lessons learned become immediately applicable for your own purposes as Tal thoughtfully extracts the actionable wisdom from his own experiences to articulate the principles and techniques of “the art of fully living.” The Art of Fully Living takes you along the exhilarating ride of Tal’s journey while illuminating your own possible life-goal trajectory: as Tal relates how he socialized nonstop in vibrant Melbourne to master English and trained intensively to complete Ironman New Zealand and practice ancient Thai martial arts, you’ll learn how to apply immersion to achieve your own life goals; as Tal describes how he eliminated his crushing student debt in one year and attained financial and location independence, you’ll learn how to simplify your life, recognize your own present wealth, and turn your passions into a living; and as Tal animates his experiences learning to surf and salsa, to drum in a troupe and compose electronic music, and to write this very book, you’ll learn how to let your intuition be your guide, reveal your authentic core, and achieve flow—among the myriad other adventures and take-aways that fill this book. Tal not only introduces the idea that the art of fully living is another skill to master but also guides you through honing this skill with chapter lessons and actionable key takeaways. This is especially for you if you find yourself frustrated often, feeling low, or if you’re struggling while asking yourself “What do I REALLY want?” You will find your calling. You will define your life goals. You will discover how to leverage your strengths to achieve your dreams. You will know what it means to be truly free. You will be fulfilled by the path you have chosen to take from this point on. Can you imagine what the world would be like if everyone discovered and did what made them feel fully alive? Your dreams are your dreams for a reason; they are rooted in your deepest understanding of who you want and can become.

Landlording: A Handymanual for Scrupulous Landlords and Landladies Who Do It Themselves


Leigh Robinson - 1980
    It's a comprehensive and readable reference on how to attract and keep good tenants and make good landlording decisions.

Kaching: How to Run an Online Business That Pays and Pays


Joel Comm - 2010
    Here he shares his five primary methods of making money online.

The Entrepreneur’s Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You


Sherry Walling - 2018
     You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life. But only if you don’t equip yourself for the journey. The burden of responsibility, the weight of stress and the loneliness of running your business are a far cry from your friends who work salaried jobs. The stress and loneliness are real. Sometimes too real. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life. Trust us, we’ve seen it. Over and over we’ve watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We’ve also experienced it firsthand as we’ve launched and grown our own businesses. Odds are good that you’ve been overwhelmed at some point. Maybe you’ve tried talking to your spouse. That can work for a while… but your spouse is not your therapist. And placing them in this role inevitably leads to misunderstandings, fatigue and arguments. Maybe you’ve talked to friends. But if they aren’t entrepreneurs, they likely don’t understand what you’re going through. Or maybe you’ve read self help books only to find that books about stress management typically don’t take into account the unique experience of entrepreneurs. Or they’re ‘lifehacks’ written by a blogger with no formal training or credentials, offering advice based on anecdotes, not science. Why do I need this book? You want to invest in yourself (and consequently, your business). You want to learn proven strategies, tactics and techniques to overcome the challenges that cause you heartburn and headaches. You want to get off the treadmill of stress, anxiety and isolation that entrepreneurship brings. You want to prevent burnout, depression, isolation, and the emergence of damaging coping strategies and self-sabotaging choices. Every aspect of this book is a pairing of psychological expertise with decades of entrepreneurial experience. Here are just a few things you will take away from this book: New ways to deal with the freedom, responsibility and existential fear that go along with being an entrepreneur How to overcome the single biggest challenge every entrepreneur faces How a single shift in mindset can make a lifelong difference in your success, happiness and fulfillment Why knowing yourself and where you came from is crucial to your success How to succeed as an entrepreneur no matter your personality type How to keep stress from ruining your life and relationships Identifying and dealing with depression, anxiety, burnout, ADHD and other common psychological burdens How to get more things done – and faster – by dealing with procrastination, distraction and muddled priorities Staying connected with your significant other, friends and key colleagues How to deal with overwhelming success and (seemingly) massive failures How to find personal calm in the midst of chaos And much more...

eSCAPE: The 4 Stages of Becoming A Successful Entrepreneur


Anik Singal - 2018
    He also analyzed his own story of being on top to crashing to the bottom. This book is not just boring training or education - it's full of amazing stories and colorful examples to help you master each STEP of becoming a Successful Entrepreneur. Go on this entire journey with Anik Singal and master the 4 Stages of becoming an Entrepreneur:   S.C.A.P. (Self, Catapult, Authority and People) .  Many people are saying that this book is an absolute for EVERY Entrepreneur in the World.Anik Singal has built over 6 companies, having sold over $200 Million worth of products and has taught 250,000+ students all over the World about every aspect of Entrepreneurship.

How to Start a Business


Jason Nazar - 2012
    This colorful and engaging eBook will break down how to develop your business idea, pitch to investors, hire your first employees, court mentors, attract excellent board members, monetize your product, track your revenue, market on a budget, get customers and keep them!

How to Think Like Bill Gates


Daniel Smith - 2015
    Brought up to compete rigorously in all areas of his life, he dropped out of Harvard in 1975 to follow his dream of starting his own firm. He formed "Micro-Soft" and set about coding his way to the top. But creating software language was just the beginning of a journey that would eventually see Gates become the wealthiest man in the world. He not only knew how to develop a product, but was great at selling it too, becoming a figurehead of the staid but booming corporate America. In recent years, Gates turned away from the computer screen to combat injustices in the world, channeling huge amounts of his personal fortune into the Bill and Melinda Gates Foundation, a body whose operations are changing the way the charity sector goes about its business. How to Think Like Bill Gates reveals the key motivations, decisions, and philosophies that made Gates a name synonymous with success. Studying how he honed his business acumen, faced down all competitors, overcame adversity, and stood strong in the face of overwhelming odds, with quotes and passages by and about him, you too can learn to think like Bill Gates.