It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.Rules of the Rave:Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

    Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession.Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.

    But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.Many experts have offered techniques on how to improve your own memory, but not how to influence other people s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences doremember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action."

    Dean's story is inspirational.' - Levison Wood'Dean's relentless determination to help those who face many mental health battles is incredible and admirable - he's a hero to many.' - Bear GryllsFor readers of Ant Middleton, Jason Fox, Brian Wood, Bear Grylls and Billy Billingham comes the extraordinary, inspirational story of Special Boat Service soldier and adventurer Dean Stott.Everybody has heard the SAS motto that who dares wins, but special forces warrior Dean Stott also lives his life by another powerful mantra - that of the relentless pursuit of excellence. In 16 years of service, Dean rose to the top of Britain's fighting force, taking part of some of the most daring and dangerous operations in the war on terror, and then in the private security force, where missions included him singlehandedly evacuating the Canadian Embassy in Libya.But then, following a horrific parachuting accident, Dean's dream career was cut short, and his ethos was put to its toughest test. Just like the day when Dean's dad said that he could never make it as a soldier, Dean's doctors told him that he would never again perform at the elite level.To put it mildly, Dean disagreed, but even those that knew him were staggered by the mission that he set himself - the man who didn't own a bike would cycle the Pan American Highway, a 14,000 mile route that stretches from Argentina to Alaska, passing through some of the most dangerous countries in the world. A passionate mental health campaigner, Dean decided to up the stakes further by setting himself the task of raising a million pounds for charity. With two world records also in his sights, the stage was set for Dean to rediscover the tenacity, bravery, and downright doggedness that saw him rise to the top of the Special Forces. The final curveball arrived in the shape of a wedding invitation from his old friend Prince Harry - would he make it back in time for the royal wedding, or at all?Dean Stott is Relentless, and this is his story.

    

    That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News

    This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.

     Bob Farr asserts that to change the world, we must first change the Church. As Adam Hamilton says in the Foreword, "Read [this book] carefully with other leaders in your church. . . . You'll soon discover both a desire to renovate your church and the tools to effectively lead your church forward." If we want to join Robert Schnase and claim radical hospitality, passionate worship, intentional faith development, risk-taking mission and service, and extravagant generosity, we must also engage pastors and motivate churches. We must renovate and overhaul our churches and not merely redecorate and tinker with our church structure. With straightforward language and practical tips, this book will inspire and help you organize your church for new life on the mission field. Learn how to grow your church and discover the commitments that denominational leaders must make to guarantee the fruitfulness of local congregations.

    But it's also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently--but how do you really capitalize on that? In "11 Rules for Creating Value in the Social Era," the newest in Harvard Business Review's line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that "social" is much more than "media." Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don't operate like the powerful "800-pound gorillas" of yesteryear--but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality--they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era--or even the Information Age--will not be enough for the Social Era. Read "11 Rules for Creating Value in the Social Era" to get ready to meet the challenges of this new age and thrive.

    After all, there’s no better place to experience God than in the loving, healthy community of a church. But what does an effective church look like? Is it possible to grow and be healthy at the same time? Pastor Robert Morris has experienced firsthand the spiritual and relational excitement of a growing, dynamic church. In The Blessed Church, Pastor Morris brings you practical wisdom for cultivating real growth by nurturing true and Biblical health in your spiritual community.“In The Blessed Church Robert Morris reveals why Gateway Church in Dallas–Fort Worth has become not just one of the largest churches in America but also one of the most influential. Robert’s devoted, attentive shepherding of this great fl ock is one reason why Gateway is so‘blessed.’ In The Blessed Church the biblical principles that lead to true success in the body of Christ are carefully explained. If you love the local church, as both Robert and I do, you won’t want to miss the insights found in this helpful and practical book.”—Dr. Tony Evans, senior pastor, Oak Cliff Bible Fellowship; and president, The Urban Alternative “Our world desperately needs healthy, vibrant churches, so I’m so thankful Robert Morris has written The Blessed Church—a book that draws on the Gateway ‘back story’ to describe the qualities of a healthy local church. More than anything, a heart for God and a love of people define the ministry of Pastor Morris and Gateway Church. If you want a growing vitality in your church, you will profit from every page of The Blessed Church.”—Chris Hodges, senior pastor, Church of the Highlands “How has your church remained so healthy while growing so quickly?” Robert Morris gets this question a lot. In other words, people want to know: “What’s your secret?” In The Blessed Church: The Simple Secret to Growing the Church You Love, Pastor Robert Morris unfolds why Gateway Church in suburban Dallas–Fort Worth is one of America’s fastest-growing, spiritually enriching local churches—and still one of its healthiest. Written for both church leaders and lay people, The Blessed Church looks at the qualities that make church “work” in the twenty-first century and how that can enrich your church—whatever its size or vision. With the humor and powerful stories he’s known for, Morris shows how every component of your church—including mission, church government, teaching, worship, small groups, giving, and outreach—can receive God’s richest blessings. Rather than bemoaning the problems of the contemporary evangelical church, The Blessed Church celebrates the expanding role of the body of Christ in the lives of individuals—starting right where you and your church are today.

    Morgenstern teaches innovative "grab and go" solutions that can be processed in as few as fifteen minutes to dramatically improve performance and efficiency, including: -Beware of multitasking. Scattering your efforts makes for a longer day. -Dance near the revenue line. Making or saving money is where your greatest value lies. -Crunch your container. Shorten your workday by thirty minutes and you will get more done. -Trust your truth. Never undervalue your unique self, skills, and point of view. If you've ever wondered, Is it me or is it them? Julie Morgenstern's practical "inside out" approach will help you diagnose the source of each workplace problem and solve it quickly.

    After giving over 5,000 talks in 70 countries Brian has become one of highest paid and most sought after public speakers in the world. And in this new book he reveals everything he’s learned over his 30 year career. It’s a must-read for anyone who wants to create a successful speaking career. Inside the 6-Figure Speaker, you’ll get all the tips, tricks, strategies and secrets Brian has used to build a speaking empire.With the lessons in this book, you’ll be able to build your own business as a 6-Figure Speaker.This book will show you: The 7 habits all 6-figure speakers use to stay fully booked, charge higher fees, and deliver the types of speeches that get them re-booked again and again The 4 point bullet plan for a 20 minute speech and how to easily expand it for 40, 60 and even 90 minute speeches. How to craft an electrifying title to your speech that has people saying “I’ve got to hear that” even if they’ve never heard of you! A step-by-step action plan to take everything you’ve learned and start building your business as a 6-figure speaker today. Readers should consider The 6-Figure Speaker their action guide to a successful and lucrative career as a speaker. It will become YOUR PLAY BOOK for finding and securing high-quality speaking engagements, charging higher fees so you can easily scale your business, and crafting unforgettable speeches that have your audience talking about you long after you’ve left the stage.It doesn’t matter if you’re just starting out, or if you’re someone with experience as a speaker. The 6 Figure Speaker has everything you need to get started, scale up and shortcut your journey to success as a speaker. Get Brian's latest book today!

    It takes you step-by-step through the necessary actions needed to start your own authentic movement.Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs