Forever.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    Updated at the end of 2018, this guide offers practical strategies to apply sketchnoting in daily life. Within this guide readers will: - Understand why visual thinking belongs in every boardroom- Discover what’s in every sketchnoter’s toolkit- Learn how to sketchnote through practical exercises- See the 9 common patterns for creating sketchnotes- Build your own toolkit in analogue or digitalIncludes dozens of illustrations and new online access to Exercise Sheets for those wanting to practice the essentials in their own way. This is not a long book. It is designed for the busy people seeking a rapid overview of methods and principles from a someone who has developed and used these skill over the last five years.

    Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how! With a fun, irreverent, and infographic approach, this guide breaks a story into concrete components with ways to improve content, structure, emotional impact, and delivery through personal anecdotes, relatable examples, and practical exercises.

    Jim explores many of the misconceptions about AMWAY, as well as many of the benefits of building an AMWAY business.

    But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out?Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

    Sertillanges's teachings are as timeless as any truths which describe the genuine nature of things. . . . This book is highly recommended not only for intellectuals, but also for students and those discerning their vocation in life."--New Oxford Review"[This] is above all a practical book. It discusses with a wealth of illustration and insight such subjects as the organization of the intellectual worker's time, materials, and his life; the integration of knowledge and the relation of one's specialty to general knowledge; the choice and use of reading; the discipline of memory; the taking of notes, their classification and use; and the preparation and organization of the final production."--The Sign

    NLP, one of the fastest growing developments in applied psychology, describes in simple terms what they do differently, and enables you to learn these patterns of excellence. This approach gives the practical skills used by outstanding communicators. Excellent communication is the basis of creating excellent results. NLP skills are proving invaluable for personal development and professional excellence in counselling, education and business. Introducing NLP includes:- How to create rapport with others- Influencing skills- Understanding and using body language- How to think about and achieve the results you want- Effective meetings, negotiations and selling

    You have to look credible. Still, for many professionals, credibility feels like a mystery.Now, by pinpointing 25 specific visual and auditory cues, The Credibility Code unlocks this mystery and shows you exactly how to come across as confident, capable, and qualified in all types of person-to-person interactions.Acclaimed credibility expert Cara Hale Alter outlines clear, concise "codes of conduct" for posture, gestures, vocal skills, eye contact, and more. And unlike countless other cues, such as gender, age, or physical features, these signals are within your active control. Individually, these behaviors are easily implemented; together, they form a skill set that can transform your career.As a bonus, each chapter includes a link to an online video of the author demonstrating the "codes of conduct" featured in the previous pages.

    Features twenty new chapters that cover such areas as Internet behavior, raising well-mannered children, dating, post-September 11 travel etiquette, tipping, and observing religious ceremonies.

    Nichols answers these questions and more in this thoughtful, witty, and helpful look at the reasons people don't hear one another. His book, a guide to the secrets of listening and being listened to, is filled with vivid examples that clearly demonstrate easy-to-learn techniques for becoming a better listener. He also illustrates how empathic listening enables us to break through misunderstandings and conflict and to transform our personal and professional relationships.

    Justin Bariso brings the concept of emotional intelligence up to date and into the real world, combining scientific research with high-profile examples and personal stories. For example, in EQ Applied you'll examine one of the most famous business stories of all time--Steve Jobs's exit and return to Apple--from a completely different angle...and reveal a major lesson in the process.Learn how to control your emotional reactions--and see how a modern day "miracle" brought this ability to life.Discover how to break bad habits and escape "emotional hijacks."See the power of emotional influence in action--illustrated through powerful stories from the FBI's former lead kidnap investigator, a famous singer, and many more.See also how emotional intelligence can be used for evil--and learn how to protect yourself.Making emotions work for you, instead of against you. That's EQ Applied.

    Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say ...

    . . joy. As a package-delivery person once remarked, “I don’t know what you do, but whatever it is, I want to work here.”Every year, thousands of visitors come from around the world to visit Menlo Innovations, a small software company in Ann Arbor, Michigan. They make the trek not to learn about technology but to witness a radically different approach to company culture.CEO and “Chief Storyteller” Rich Sheridan removed the fear and ambiguity that typically make a workplace miserable. His own experience in the software industry taught him that, for many, work was marked by long hours and mismanaged projects with low-quality results. There had to be a better way.With joy as the explicit goal, Sheridan and his team changed everything about how the company was run. They established a shared belief system that supports working in pairs and embraces making mistakes, all while fostering dignity for the team.The results blew away all expectations. Menlo has won numerous growth awards and was named an Inc. magazine “audacious small company.” It has tripled its physical office three times and produced products that dominate markets for its clients.Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process.Joy, Inc. offers an inspirational blueprint for readers in any field who want a committed, energizing atmosphere at work—leading to sustainable business results.

    . . It’s Complicated will update your mind.”—Alissa Quart, New York Times Book Review  “A fascinating, well-researched and (mostly) reassuring look at how today's tech-savvy teenagers are using social media.”—People  “The briefest possible summary? The kids are all right, but society isn’t.”—Andrew Leonard, Salon   What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens’ lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, boyd argues that society fails young people when paternalism and protectionism hinder teenagers’ ability to become informed, thoughtful, and engaged citizens through their online interactions. Yet despite an environment of rampant fear-mongering, boyd finds that teens often find ways to engage and to develop a sense of identity. Boyd’s conclusions are essential reading not only for parents, teachers, and others who work with teens but also for anyone interested in the impact of emerging technologies on society, culture, and commerce in years to come. Offering insights gleaned from more than a decade of original fieldwork interviewing teenagers across the United States, boyd concludes reassuringly that the kids are all right. At the same time, she acknowledges that coming to terms with life in a networked era is not easy or obvious. In a technologically mediated world, life is bound to be complicated.