Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

    The good thing about these passages is that they're predictable, and with proper preparation, leaders not only can survive them to become stronger but can use these experiences to enhance their leadership, compassion, and effectiveness. This book lays out thirteen specific "leadership passages" based on research, interviews, and coaching of senior executives in such well-known companies as Johnson & Johnson, Novarits, Intel, GE, and Bank of America. For each passage, the authors describe what to expect, how the passage constitutes a choice point, and what effective leaders do to navigate and grow from the challenge. Some of the passages include: moving into a leadership role for the first time, dealing with significant failure for which you are responsible, derailing/losing your job, being acquired/merging, losing faith in the system, understanding the importance of children, family and friends, and personal upheavals such as divorce, illness, and death. The authors provide a wealth of practical tools and techniques to improve your leadership, along with real-life examples from recognizable leaders and breakthrough ways in which companies can use the concept of leadership passages to grow talent.

    But too often he is viewed as an Americanized shepherd boy on a Sunday school felt board or a New Testament saint alongside the Virgin Mary. Not only does this neglect one of the Bible’s most complex stories of sin and redemption; it also bypasses the gritty life lessons inherent in the amazing true story of David.  Mark Rutland shreds the felt-board character, breaks down the sculpted marble statue, and unearths the real David of the Bible. Both noble and wretched, neither a saint nor a monster, at times victorious and other times a failure, David was through it all a man after God’s own heart.

    As in much of his earlier work, the poems are gentle, beautiful, alternatelylonely and happy, but these are poems unlike any the author has written before. They speak directly to man's uniquelyu human condition -- his wants, his solitude, and, most of all, his desire to be understood. But most importantly, these poems represent a new and different kind of McKuen writing -- more mature, more compassionate and more deeply in touch with both public and private feelings.

    John Bichelmeyer dispensed much more than ground beef and bacon to his customers. A man with only an eighth-grade education and father of 10 children, he offered rare wisdom and compassion to his clientele, friends and family that came from the heart.Now his daughter, Mary B. Lucas, B.D., tells the story of how she earned her B.D. (which stands for "butcher's daughter") by spending hours at the butcher-block table in the family kitchen, listening to her father's stories about how he achieved success by making deep connections with the people around him. In turn, Mary used her father's advice to find the passion and perseverance to rise to the top of the staffing industry.As John used to say, "Remember to put the `comeback sauce' on everyone you meet." In Lunch Meat & Life Lessons: Sharing a Butcher's Wisdom, Mary offers a healthy dose of that sauce, which will empower everyone who reads this book to reach their full potential.

    Exceptional Leaders Thrive in It.Leadership is often a struggle, and yet strong taboos keep us from talking openly and honestly about our difficulties for fear of looking weak and seeming to lack confidence. But Steven Snyder shows that this discussion is vital—adversity is precisely what unlocks our greatest potential.Using real-life stories drawn from his extensive research studying 151 diverse episodes of leadership struggle—as well as from his experiences working with Bill Gates in the early years of Microsoft and as a CEO and executive coach—Snyder shows how to navigate intense challenges to achieve personal growth and organizational success. He details strategies for embracing struggle and offers a host of unique tools and hands-on practices to help you implement them. By mastering the art of struggle, you’ll be better equipped to meet life’s challenges and focus on what matters most.

    As author and leadership expert Doug Silsbee explains, once a coach has mastered the inner moves of directing their own attention, they can work to develop the same capability in their clients. The ability of a coach to facilitate lasting, sustainable development in leaders rests on the presence a coach offers to the coach-client relationship.

    Covey's The 7 Habits of Highly Effective People has inspired millions. Today's generation will be newly inspired by Covey's An Effective Life, a new approach to practicing the motivating principles taught by one of the greatest teachers of all time. An Effective Life shares original new perspectives on life and self-evaluation, striking infographics, and inspirational quotes in a fresh new package designed for the generation early in their careers and for those long-time Covey admirers who seek to improve their work and personal lives based on principles. You'll also find a Personal Journal to help you process the insights you've gleaned from the book. This book is more than an inspiration, it is an introduction to important principles needed to live An Effective Life.

    Within these pages he dramatically unveils exactly what it takes to live a powerful and effective life both personally and professionally.Regardless if you are a CEO, small business owner, parent, or someone who simply wants to make a difference, you will learn to master powerful distinctions that you can apply immediately to resolve the challenges that you are presently up against. You will also become adept at assisting others in solving their most pressing problems with precision and grace.This book boldly demonstrates why Djukich is regarded as the ultimate performance catalyst to business. He simply kicks the hell out of the sacred cows that keep individuals and businesses stuck. Brandon Craig, CEO, BiltRite Corporation

    These eight books address the most fundamental aspects of leading others. Each book offers straightforward advice regarding a specific topic. What are the definitions and core qualities of success? How does one help others in the mentoring process? What is the makeup of a good attitude? What are the building blocks of great relationships? How does a leader equip others? Includes: Leadership 101, Relationships 101, Attitude 101, Mentoring 101, Equipping 101, Success 101, Self-Improvement 101, and Teamwork 101.

    While serving as mentors, counselors, advisors, and even cheerleaders, women carry numerous responsibilities. Lori Wilhite and Brandi Wilson know about this first-hand as the wives of two well-known pastors in America. Everyone has an image in their mind of what they think a pastor's wife should be. The trouble with this picture is that it has never been and never will be accurate. Ministry wives and female ministry leaders face the same real-life struggles as their church members, but have the added stress of sharing in everyone's burdens as well. They are held to impossible standards by those they serve, and the more this ideal of women in leadership is expected, the more we turn up the intensity in the pressure cooker that is life in ministry. In Leading and Loving It, Lori Wilhite and Brandi Wilson offer a support system to help women make connections to get the encouragement that sustains them and become equipped for the ministry God has called them to pursue. They give readers tools for understanding that external pressures and expectations are only important if they fall in line with what God intends for your life and ministry and they give answers for how to deal with criticism, isolation, finding your personal calling, and what happens when you reach a place of burn-out, and more.

    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

    This epic series challenges traditional notions of good and evil, pits monsters against each other, unravels the secrets of magic, and showcases the power buried within us all.From betrayal to seduction, romance to murder—the Grimoire Saga has it all.This set includes:Lichgates: Grimoire Saga #1Treason: Grimoire Saga #2Heritage: Grimoire Saga #3Also included:An exclusive preorder discount code for the final book, Illusion: Grimoire Saga #4. Illusion releases November 3, 2014. Sign up here for release notifications for Boyce’s work.

    Clif Christopher's nearly forty years in ministry as a pastor and President of Horizons Stewardship Company, he has witnessed the financial stewardship practices of thousands of churches. A few have exceptional records in acquiring and managing the necessary funds for mission and ministry, but the vast majority struggle every year to get by.In this important new work made even more relevant by our economic times, Christopher contrasts the traits of the most productive congregations with those who perennially fail to secure the funds to perform transformational ministry. Some churches practice the necessary financial habits that form the foundation of successful ministry, and others waste valuable resources and undermine ministry opportunities.Through Christopher's insight born out of years of experience and consultation, readers can assess the financial condition of their own churches.

    He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White. In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture. Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining. If you’ve ever wondered how to build and sustain a thriving company culture, the Culture Is Everything system developed by Tristan White and The Physio Co team is your answer. The Physio Co story and Culture Is Everything system explained in this book will give you the confidence and knowledge to create a strong culture in your very own business or team.