Book picks similar to
The Art of Perception: Memoirs of a Life in PR by Robert Leaf


memoir
public-relations
autobiographies-biographies
biographies-memoirs

Orange Is the New Black: My Year in a Women's Prison by Piper Kerman -- Summary, Review & Analysis


Save Time Summaries - 2013
    Do not buy this summary & analysis if you are looking for a full copy of this fascinating book, which can be found back on the Amazon search page.Instead, we have already read Orange Is the New Black and pulled out some of the key points, story lines and insights to give you a comprehensive chapter-by-chapter summary & review. In doing so, unfortunately we do not have the space to include all of the many important ideas and anecdotes found in Orange Is the New Black. To get it all, you should first order the full book. Packaged together in an engaging and easily digestible format, this concise summary & analysis works best as an unofficial guide or companion to read alongside the book. ORANGE IS THE NEW BLACK: MY YEAR IN A WOMEN’S PRISON by PIPER KERMAN -- SUMMARY, REVIEW & ANALYSIS As a naive 24-year-old looking for adventure, Piper Kerman got into a romantic relationship with a woman 10 years her senior who was running a heroin smuggling operation. For a short time, being the girlfriend of an older woman who was a drug smuggler seemed exciting and risqué to Piper. Puppy-like, she followed her girlfriend around the world and played the role of the "kept woman" in all sorts of exotic locales: Bali, Belgium, France, and Switzerland. Although Nora didn't ask anything illegal of Piper in the beginning, the day came when Nora asked Piper to carry a suitcase full of cash into Brussels. Piper agreed to help. Several years later, when Piper was living in New York City, working as an art director and dating her future husband Larry, federal agents knocked on her door. In this summary, you will discover:•The prison work system, where inmates are often paid about as much for their labor as people who work in factories in developing nations. •Most of her new neighbors in Prison Dorm B were African-American; spending time with them helped Piper to recognize and overcome some of her more subtle racial prejudices.•Sometimes inmates would flirt with male officers; other times, male officers would give unwelcome and uninvited sexual attention to the women.•Most federal prisoners, both at the time of Piper's incarceration and today, are non-violent drug offenders.•Piper finally admitted fault and revealed a sense of remorse for her actions when she described herself as a party to the drug addictions of some of her incarcerated friends.You will get all this and much more!FROM START-TO-FINISH IN JUST 30 MINUTES!Here's your chapter-by-chapter guide to Piper Kerman's Orange Is the New Black that you can download right now!

Public Relations for Dummies


Eric Yaverbaum - 2000
    Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing


Jason Falls - 2011
    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

The PR Masterclass: How to Develop a Public Relations Strategy That Works!


Alex Singleton - 2013
    Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.

The Story of Amazon.com


Sara Gilbert - 2012
    The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days.We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the e-commerce market.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

The 29% Solution: 52 Weekly Networking Success Strategies


Ivan R. Misner - 2008
    There was a real-world study where people were told to get certain material to someone who might know someone who would know the individual to whom the material was to be delivered. This process formed a chain of connections linking the people together. In the most successful study, 217 chains were started and 64 were completed-a success rate of only 29%. That means that 71% were not connected at all!By reading The 29% Solution, businesspeople can develop their networking skills, increase their connections, and become part of the roughly 29% of people that are, in fact, separated from the rest of the world by only six degrees or less! The 52 proactive strategies in this book will help readers focus their efforts and begin to reap the benefits of effective business networking.

Brag!: The Art of Tooting Your Own Horn without Blowing It


Peggy Klaus - 2003
    The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.

37 Ways to BOOST Your Coaching Practice: PLUS: the 17 Lies That Hold Coaches Back and the Truth That Sets Them Free!


Steve Chandler - 2015
     Remember what coaching's really about. It's about looking for ways to touch the soul, and having someone's life change. Coaching simply can't be sold like other things are sold. And that turns out to be good news. Once you begin practicing true connection, you become successful. In 37 Ways to BOOST Your Coaching Practice, Steve Chandler shows just what steps to take - and the 17 lies to avoid - to give your prospective clients a powerful experience of the work you do. Learn to fill your practice by moving beyond coaching-as-a-concept. Creating clients happens one coaching conversation at a time, one true connection at a time.

Our Turn


Kirstine Stewart - 2015
    Simply put: the time is now for new styles of leadership, and women are best-suited to set the pace.     Kirstine Stewart got her first job when she applied for a position as a "girl Friday" at a film distribution house. Having worked her way up from the bottom--under women and men, leaders good and bad--she believes it's time we leaped past the question of how women might create change in the working world and exploit the fact that profound change is already under way. The digital revolution, and the wave of millennials who are entering the work force with very different expectations than the generations who preceded them, have created a new reality that demands a new style of leader with attributes and perspectives that make women the natural front-runners. The opportunity is there. The question Stewart tackles in Our Turn is how do we seize it.     Stewart's own track in the world has been exceptional, and littered with firsts, including being the first woman and the youngest person ever to head the CBC. Not only does she illuminate the broad strokes of the way forward for women, and her own principles of leadership, she digs down into the nitty-gritty of how she has managed to excel and to lead while staying true to who she is as a person. Whether you're the CEO or the administrative assistant, there is something for you in Our Turn.

Euphoric Recall


Aidan Martin - 2020
    Although intense, it's written with much humour, and hope. In the author's own words: "As a schoolboy already caught up in addiction, I stood outside of a McDonald's waiting for a man I thought was my friend. A friend I met online. It would change my life forever. I was a streetwise kid growing up in a tough housing scheme. But the Internet was a new phenomenon. Euphoric Recall details my recovery from extreme trauma and addiction. As a Scottish working-class lad who grew up in a new town—Livingston—I also survived brutal experiences with suicide, violence, and severe mental health issues. One day, I decided to write a memoir about it. I hold nothing back.”

Global Brand Power


Barbara E. Kahn - 2013
    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

The Diary of a West Point Cadet: A Graduate's Captivating and Hilarious Stories that Teach Vital Leadership Lessons from the US Military Academy


Preston Pysh - 2010
    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

Onward: How Starbucks Fought for Its Life without Losing Its Soul


Howard Schultz - 2007
    Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

Serve No Master: How to Escape the 9-5, Start up an Online Business, Fire Your Boss and Become a Lifestyle Entrepreneur or Digital Nomad


Jonathan Green - 2016
    He's not content with just sharing a few ideas - instead this traveling renegade is taking aim at every roadblock that keeps people from achieving their goals. From "not enough money" to "lack of connections" to "not enough time" to "I just can't seem to do it", Jon's taking laser aim at all the excuses, and breaking things down into small, simple steps that anyone can take to become wealthier, better connected, more talented, and more free. It doesn't matter if you're already working at home, squeezing in a little extra time after your job, or you don't even have a plan yet. Serve No Master isn't just a book - it's a system designed to smash the chains and give you a better financial outlook and more free time to do what you love.You're going to discover how to:–Break the cycle of information buying and take action on your knowledge –Develop a killer business plan that takes full advantage of your skills –Get one-on-one time with the key players in your industry - even if you don't have experience –Create books, compose videos, and blaze through online tasks in a fraction of the time –Develop passive income and get paid over and over for what you do - with real examples –Slash risks and expenses so you spend less and earn more –Create effortless, unbreakable habits that fit into your life routine. –Get free upgrades at hotel rooms, save thousands of dollars on rent, get wild discounts on cruises around the world, and travel like a boss Jonathan also covers how other people impact your bottom line - whether that's in negotiations with potential customers and partners, making friends and family more accepting of your lifestyle, and making time for the things that really matter. magine sitting down with Jon and getting a one-on-one strategy session, full of practical information and built for the structure of your life. This book will teach you everything you need to know to get ready for the great adventure that is life without a master. From choosing the right tools and strategies all the way through building the unstoppable confidence you need to succeed.

A View From The Top


Zig Ziglar - 2002
    However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.