His account of his rise from a self-described below-average student, to becoming a poster boy for the ambitious, successful young entrepreneur, to nearly destroying himself in the process is the subject of A Practical Way to Get Rich . . . and Die Trying. Roa's twenty-year-long journey from being dead-broke to wealth he never imagined is an absurd and often comical story of talent, luck, risk, rapidly changing technology, larger-than-life personalities, sex, gambling, and excessive alcohol and drug consumption. Roa's intention for his memoir is not to present a glamorous rags-to-riches saga, but, instead, to serve as a cautionary tale of the toll that entrepreneurship can take on ambitious young people unprepared for the physical and mental costs that "making it" can take. Those pitfalls eventually took their toll on Roa, who, in the face of round-the-clock pressure and risk taking, ultimately suffered a psychotic breakdown from which he almost didn't walk away. As he healed in the aftermath, he began to question the ethos that had brought him to that dark place, and he learned from other entrepreneurs that they, too, had experienced similar debilitating issues that they felt unable to admit, let alone discuss.A Practical Way to Get Rich . . . and Die Trying is a compelling memoir and the foundation for a campaign of honesty and vulnerability in an industry that currently allows neither. Roa aims to be the bridge to helping young leaders confront the mental health issues and abuse that too often accompany the tech startup that so many have embraced as their salvation for their future.

    He would inherit the family’s socks manufacturing business and be the hard-working, money minting, quintessential Marwari businessman, forever. Except that it didn’t turn out that way. A few years after surviving the family setup, something turned up that sent Alok on a completely different career path: the INTERNET! A crazy business idea Alok had turned out to be a winner and contests2win.com was born. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs, and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alok’s real, life story of starting up and unadulterated entrepreneurship. It traces his roller-coaster ride as an aspiring entrepreneur; traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the internet. It details the amazing success of contests2win.com and Mobile2win, a venture eventually acquired by The Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspiration as well as a practical guide to emerging a winner.

    Cuts corners. Tells lies. Maybe it was different once. Not today. If you want to succeed in this economic climate, you simply have to make compromises. Right? Wrong. You can succeed at the highest levels, without sacrificing the principles that make life worth living. The proof? You're holding it. Jon M. Huntsman built a $12 billion company from scratch, the old-fashioned way: with integrity. There were short-term costs and difficult decisions. There were tough times. Times just like today. But ultimately, leading with integrity wasn't just personally right for Huntsman, it also proved to be the best business strategy. In Winners Never Cheat, Huntsman tells you how he did it, and how you can, too. This book is about remembering why you work, and why you were chosen to lead. It's about finding the bravery to act on what you know is right, no matter what you're up against. It's about winning. The right way. Think about the kind of person you want to do business with. Then, be that person--and use this book to get you there. Author royalties from this book go to the Huntsman Cancer Foundation "The way Jon conducts his business and lives his life will not only inspire you to be a better person, citizen, and entrepreneur, it also will give you hope that the good guys don't finish last." Glenn Beck Jon Huntsman is a different breed. He believes business is a creative endeavor, similar to a theater production, wherein integrity must be the central character. Larry King, CNN Jon Huntsman's own life and personal values lend credence to his words. He walks his ethical talk. Neil Cavuto, Fox News This book could put me out of business. Nobody would be happier about it than me. Wayne Reaud, Trial Attorney.

    A larger-than-life figure in the grand tradition of the Hearsts, Paleys, and Pulitzers, and voted in a recent survey of 600 corporate executives as the number-one most inspiring CEO, this is the man who can truly say, "I am Viacom." A Passion to Win gives a riveting look behind the scenes at the highly charged negotiations that won Redstone both Viacom and Paramount. The book reveals the intense business calculations and strong emotions of Redstone's head-to-head confrontations with such adversaries as Barry Diller and H. Wayne Huizenga. A Passion to Win takes the reader along on the financial roller-coaster ride that began when Blockbuster went into the tank, risking Redstone's fortune and life's work. By the end of that ride, Redstone had righted his company and revolutionized the video industry. In a world of high-visibility corporate battles, Redstone pulls no punches. This is the man who faced down a pack of thugs when they threatened producer Bob Evans during the filming of The Cotton Club. And this is a book that shows the reader what it takes to win. Behind it all is the same iron will that helped Redstone to survive a deadly fire at Boston's Copley Plaza Hotel by clinging with one hand to a third-story ledge before being rescued -- with burns so severe over nearly half his body that doctors feared he would die. Born in a Boston tenement, he graduated first in his class at Boston Latin, went through Harvard in three years, was chosen for a special cryptography unit in the U.S. Army whose assignment was to crack Japanese codes during World War II, then, after Harvard Law School, successfully pleaded cases before the U.S. Court of Appeals and the U.S. Supreme Court -- all of this before embarking on his astounding business career. Never before has Sumner Redstone revealed himself so candidly, and now, with the assistance of writer Peter Knobler (who co-wrote attorney Daniel Petrocelli's bestseller Triumph of Justice, about the O.J. Simpson civil suit), he has produced an inspirational life story that will command major attention.

    And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

    Learn Ricardo's secrets and let some of the Semco magic rub off on you and your company.

    Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

    In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

    But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.From the Trade Paperback edition.

    If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.  What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

    As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins. In "Never Eat Alone," Ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington's corridors of power to Hollywood's A-list, leading to him being named one of Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with "networking." He then distills his system of reaching out to people into practical, proven principles. Among them: Don't keep score: It's never simply about getting what you want. It's about getting what you want and making sure that the people who are important to you get what they want, too. "Ping" constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time--not just when you need something. Never eat alone: The dynamics of status are the same whether you're working at a corporation or attending a society event-- "invisibility" is a fate worse than failure. In the course of the book, Ferrazzi outlines the timeless strategies shared by the world's most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a "conference commando," and more, "Never Eat Alone" is destined to take its place alongside "How to Win Friends and Influence People" as an inspirational classic.

    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.