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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business


Jay Conrad Levinson - 1984
    Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

The Flip Flop CEO


Janine Finney - 2011
    By the time they are done with you, you will have a serious case of whiplash, a fresh perspective on this industry, and a brand new outlook on yourself. Do not let your ego or misconceptions get in the way of reading this book. The quality of your life depends on it.Stop. Right this instant.Stop running around like crazy, and listen up.Your life has been hijacked. It doesn't belong to youanymore. And unless you do something about it,you're not getting it back.You're handcuffed to a job. You're worth more than you're paid.Your debt is growing. Your 401(k) is not.You say you're running a business. But it's clearly running you.You miss your kids. You miss your friends.You miss your health. They miss you too.We're not here to judge. We've been right where you are.We just want you to know it doesn't have to be that way.You have a choice.The Flip Flop CEOs will take everything you've learned about the business of network marketing and flip it - right side up. By the time they're done with you, you'll have a serious case of whiplash, a fresh perspective on this industry, and a brand new outlook on...yourself. Don't let your ego or misconceptions get in the way of reading this book. The quality of your life depends on it.

The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential


John C. Maxwell - 2012
    He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . .The Law of the Mirror: You Must See Value in Yourself to Add Value to YourselfThe Law of Awareness: You Must Know Yourself to Grow YourselfThe Law of Modeling: It's Hard to Improve When You Have No One But Yourself to FollowThe Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could BeThe Law of Contribution: Developing Yourself Enables You to Develop OthersThis third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."

Understanding Church Discipline


Jonathan Leeman - 2016
    But Jesus commands it. Paul practiced it. And churches benefit from it. Why practice church discipline? It shows love for the individual caught in sin, love for the whole church, love for non-Christian neighbors, and love for the glory of Christ. In the Church Basics Series, trusted church experts write practical, trustworthy resources on issues like Church Discipline, the Lord's Supper, and Baptism that every pastor can hand every church member.

The Monkey and the Fish: Liquid Leadership for a Third-Culture Church


Dave Gibbons - 2009
    The changes are profound, especially when you consider the unchecked decline in the influence, size, and social standing of the church. There is an undercurrent of anxiety in the evangelical world, and a hunger for something new. And we’re sensing the urgency of it.We need fresh, creative counterintuitive ways of doing ministry and church and leading it in the 21st century. We need to adapt. Fast. Both in our practices and our thinking. The aim of this book is simple: When we understand the powerful forces at work in the world today, we’ll learn how something called The Third Culture can yield perhaps the most critical missing ingredient in the church today—adaptability—and help the church remain on the best side of history. A Third Culture Church and a Third Culture Leader looks at our new global village and the church’s role in that village in a revolutionary way. It’s a way to reconnect with the historical roots of what Jesus envisioned the church could be—a people known for a brand of love, unity, goodness, and extravagant spirit that defies all conventions. This book is part of the successful Leadership Innovation Series.

Have a Nice Conflict: How to Find Success and Satisfaction in the Most Unlikely Places


Tim Scudder - 2011
    Sales manager John Doyle would consider his career a success--he's his company's top revenue driver, and his take-charge attitude gets the job done. However, when he is passed over for promotion--again--after losing two direct reports, who cite his abrasive style as their reason for leaving, John is forced to reassess how he approaches his relationships. With the help of Mac, an expert in the art of Relationship Awareness Theory, John learns the three stages of conflict, and how he reacts in each.Once John recognizes his own values and trigger points, as well those of other people, he becomes able to better navigate terse situations, express his points in a way that resonates for other people, and even avoid conflict altogether. Equipped with this new understanding of how other people interpret and react to conflict, John soon finds all the relationships in his life--both at work and at home--improving.Reveals a practical understanding of how conflict really works Shows how to recognize its initial stages of conflict, how to navigate it better to diffuse a situation, and how to understand the values of the other person to better frame your point for them Provides guidance for moving beyond conflict to enhance relationships Includes a five-step framework (anticipate, prevent, identify, manage, and resolve) and tools for locating conflict triggers in ourselves and others Anyone can profit from the tools in this book to understand and take control over conflict.

Worldwide Ward Cookbook: 440 Recipes from LDS Cooks Around the Globe


Deanna Buxton - 2009
    With comfort-food recipes gathered from across America as well as 46 other countries, you'll find homemade classics along with dishes that may be difficult to pronounce, but are easy to enjoy. And nearly all 440 of these simple and economical recipes are made from ingredients available in most local groceries, so you can delight your family and friends again and again. As you turn the more than 340 pages of this charming book, you'll discover recipes for real food cooked by real people around the globe—dishes for every occasion and every taste. Enjoy a traditional British Sunday dinner, or delight your family and friends with a delicious Finnish glass cake. You may even want to whip up a batch of Brigham Young's favorite buttermilk donuts. You'll find savory soups to sweet treats, creamy casseroles, entrées with a little bit of kick, and dishes that younger taste buds will like. But perhaps your favorite part of this delightful book will be the stories behind the recipes—snippets that will bring a smile, and maybe even inspire you to start a few new traditions. So pull out the pans, fire up the stove, and create some new favorites with the abundance of appetizing ideas found in your Worldwide Ward Cookbook. 9.5" X 11", 342 pages ISBN 978-1-59811-779-0

Poems 4 A.M.


Susan Minot - 2002
    We find her awake in the middle of the night, contemplating love and heartbreak in all their exhilarating and anguished specifics. With astonishing openness, in language both passionate and enchanting, she offers us an intimate map of a troubled and far-flung heart: “Can you believe I thought that?” she asks, “That we would always go/roaming brave and dangerous/on wild unlit roads?”At once witty and tender, with Dorothy Parker–like turns of the knife and memorable partings from lovers in New York, London, Rome and beyond, these poems capture a restless movement through loves and locales, and charm us at every turn with their forthrightness.From the Hardcover edition.

Servolution: Starting a Church Revolution through Serving


Dino Rizzo - 2009
    It is inspirational. It is practical. And it has the potential to revolutionize your life.” Mark Batterson—Lead Pastor, National Community ChurchA movement is rumbling through the body of Christ—a revolutionary army of people giving hope to a hurting world through practical, personal acts of service.In Servolution, Dino Rizzo shares the story of his relentless pursuit of ways to bless the lost, poor, and hurting people of his community in Jesus’ name. You’ll be amazed and inspired by the incredible ways God has used Healing Place Church to meet the needs of thousands of people. Each chapter includes practical suggestions and resources for use in any church. Be encouraged by the testimony of how God’s Spirit can use a simple passion to serve to revolutionize your approach to ministry. Wherever you are and whatever your gifts, you can play a vital role in this revolution through serving.

From Bud to Boss: Secrets to a Successful Transition to Remarkable Leadership


Kevin Eikenberry - 2011
    Perhaps the most challenging leadership experience anyone will face isn't one at the top, but their first promotion to leadership. They must deal with the change and uncertainty that comes with a new job, requiring new skills, and they've been promoted from peer to leader. While the book addresses the needs of any manager, supervisor, or leader, it pulls from the best leadership and management thinking, and puts the focus on the difficulties that new leaders experience.Includes practical information for new managers who must supervise friends and former peers Authors are expert consultants who work with leaders at all levels Shows how to adopt the mindset of a leader, including: communicating change, giving feedback, coaching employees, leading productive teams, and achieving goals This much-needed book can help new leaders get beyond the stress and fear to focus on becoming the most effective leader they can be-starting right now.

The Challenge Culture: Why the Most Successful Organizations Run on Pushback


Nigel Travis - 2018
    We live in an era in which successful organizations can fail in a flash. But they can cope with change and thrive by creating a culture that supports positive pushback: questioning everything without disrespecting anyone. Nigel Travis has forty years of experience as a leader in large and successful organizations, as well as those facing existential crisis-such as Blockbuster as it dawdled in the face of the Netflix challenge. In his ten years as CEO and chairman of Dunkin' Brands, Travis fine-tuned his ideas about the challenge culture and perfected the practices required to build it. He argues that the best way for organizations to succeed in today's environment is to embrace challenge and encourage pushback. Everyone-from the new recruit to the senior leader-must be given the freedom to speak up and question the status quo, must learn how to talk in a civil way about difficult issues, and should be encouraged to debate strategies and tactics-although always in the spirit of shared purpose. How else will new ideas emerge? How else can organizations steadily improve? Through colorful storytelling, with many examples from his own career-including his leadership in turning around the fear-ridden culture of the London-based Leyton Orient Football Club, of which he is part owner-Travis shows how to establish a culture that welcomes challenge, achieves exceptional results, and ensures a prosperous future.

On Becoming a Leader


Warren Bennis - 1989
    Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served for nearly fifteen years as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to become an effective leader. This new edition features a provocative introduction on the challenges and opportunities facing leaders today, with additional updates and current references throughout.

Key West: Tequila, a Pinch of Salt and a Quirky Slice of America...a year in Key West


Jon Breakfield - 2012
    More neurotic than it is sane. More corrupt than it is law-abiding. And more prone to hurricanes than it should be.This book is a celebration of life, love and adventure--an enchanting account of a couple who weren't afraid to jump off the hamster wheel and have a go at a dream.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

The Radical Leap Re-Energized: Doing What You Love in the Service of People Who Love What You Do


Steve Farber - 2011
     It's a novel told in Steve Farber's humorous, poignant, and original voice that takes the reader on a deep exploration of the qualities and practices of real, or Extreme Leadership, and how to apply them in daily life. Part One, The Radical Leap, explores the leadership elements of Love, Energy, Audacity, and Proof; Part Two, The Radical Edge, takes the discussion deeper into innovation, personal clarity and guidelines for changing the world. It sets a new standard for what it means to really lead in today's business world and beyond. Rejuvenate and revitalize with Farber’s amazing The Radical Leap Re-Energized. It is timeless, universal, and extremely useful—and it will catapult you to success!” –Marshall Goldsmith – author of the New York Times bestsellers, MOJO and What Got You Here Won’t Get You ThereToday’s world demands a different leader: one who has the heart and courage to change it for the better. If you’re ready to be one of them, read this phenomenal book and succeed.” –Darren Hardy, publisher SUCCESS magazine, bestselling author The Compound Effect Steve Farber’s work is even more important and more useful today than when it first appeared on the scene.” –Tom Peters, International bestselling author of In Search of Excellence With his strikingly original voice and unparalleled storytelling ability, Steve Farber brings us The Radical Leap Re-Energized. This edgy leadership parable not only entertains and inspires, it teaches us how to become great leaders and change the world in the bargain. We wholeheartedly encourage you to take the LEAP!” –Jim Kouzes and Barry Posner, authors of the bestselling The Leadership Challenge and Credibility If you want to lead as big as you dream, Farber can take you to the extreme. This book is your path to soaring success.” –Tim Sanders, former Chief Solutions Officer at Yahoo! & author of Today We Are Rich Steve Farber’s books are as easy and enjoyable to read as they are insightful. This volume will be a great addition to any leader’s library.” –Patrick Lencioni, president, The Table Group; author, The Five Dysfunctions of a Team The Radical Leap Re-Energized is a clarion call for 21st century leaders and those who aspire to be. The LEAP will stay with me and will be required reading for leaders in my organization” –Tony Uphoff, CEO, UBM TechWeb Steve Farber has captured the heart of leadership in this wonderful book. If you’d really love to make a difference in this world, read it and apply its lessons to your life and business.” –Rita Davenport, former President, Arbonne International There are two types of well-written leadership books: GOOD ones that you read once and pass along to a few friends, or GREAT ones that you read over and over and give to as many people as you can. The Radical Leap Re-Energized is one of the GREAT ones, and it is a total game-changer.” –Tommy Spaulding, author of the New York Times bestseller, It’s Not Just Who You Know Steve Farber’s masterwork, The Radical Leap Re-Energized, is an inspired opus on what it means to be a leader of substance and significance. You’ll find yourself coming back to it again and again.” –Michael E. Ventling, Global CFO, Ernst & Young A brilliantly captivating book, vibrant and audacious, and an absolute joy to read. Every bit as engaging as Steve Farber himself.” –Sally Hogshead, speaker and author of Fascinate: Your 7 Triggers to Persuasion and Captivation Steve Farber leaps again. I was into it the first time. This time, I’m leaping with him!” –Chris Brogan, President Human Business Works I have read most leadership books in print. None have resonated more than this one. It is timeless, relevant and energizing and should be required reading for all business leaders of the 21st century.” –Pamela Slim, author, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur I’ve read the original Radical Leap over a dozen times, and year after year, experience after experience, I have found that the concepts hold fast and true. The Radical Leap Re-Energized kick-starts and expands the experience to the next level. This really is a masterpiece.” –Burton M. Goldfield, President and CEO, TriNet