The Answer The good news is you have more opportunity today to earn income in your spare time than ever before. And you don’t need a killer new business idea or millions of dollars in startup capital to do it.The good news is there isn't a shortage of customers. They're out there!This book will share specifics on how to increase your earning power–on your own time, on your own terms, and without getting another job. We’ll look at real-life examples of people just like you making it happen.I’m going to arm you with dozens of income-generating ideas that don’t require a ton of time or money to get started. And spoiler alert: there are no get-rich-quick schemes inside. Instead, you’ll learn proven strategies for tapping into the growing peer-to-peer economy to supplement your income, diversify your revenue sources, and reduce your reliance on your day job for your livelihood. Go Where the Cash Is Already Flowing Buy Buttons focuses on marketplaces that already exist, where you can put your expertise, time, and assets up for sale or rent. There are hundreds of platforms that you can add your “buy buttons” to.You don’t have to build a customer base from scratch, design a website, or even worry about payment processing. Each platform already has an eager audience of buyers looking for what you have to sell.Not sure what to sell? In the 300+ platforms featured inside, you're bound to find an idea or two that's a fit.These platforms are the “gateway drugs” of entrepreneurship. They’re easy to get started on, to get the high from your first sale, and to keep coming back for more. Does It Really Work? I’ve used the same "buy buttons" marketplace strategy over and over again for the last 15 years as an entrepreneur. Even more exciting, thousands of SideHustleNation.com readers and Side Hustle Show listeners just like you are already seeing results by implementing the strategies in this book.The common thread is they set up their businesses on pre-existing platforms that made it easy for buyers to find them and spend money with them. This book will show you exactly where and how to set up your “buy buttons” to generate hundreds or thousands of dollars a month in side income.

    THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks at what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one.Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

    Yours can succeed. The owners in this book will tell you how... Restaurant Owners Uncorked is a collection of interviews with a diverse range of twenty owners, such as the legendary and colorful Phil Roberts, founder of Buca di Beppo and The Oceanaire Seafood Room; Scott Leibfried, a renowned, high-energy figure in the culinary industry who is part of the cast of the hit television show, "Hell's Kitchen"; and Chris Sommers, a former Silicon Valley technology executive who makes Chicago-style deep dish pizza (in St. Louis) so well that he was invited to the White House to cook it for President Obama and the first family. This book isn't useful only for aspiring restaurant owners. It also provides practical advice for anybody who currently owns a restaurant or who simply wants to understand and be entertained by reading the business philosophies of twenty successful entrepreneurs. As you read these interviews, you'll feel like you are sitting down with the owners over a cup of coffee or a beer, picking their brains and finding out what makes them tick. You'll learn why restaurants don't have to be risky at all, what chain restaurants' collective Achilles heel is, why having a good CPA is as important as the food you put on the plate, and much more.

    Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more.

    He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

    ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.

    Barbara S. Peterson has been reporting on JetBlue since the “Jet who?” days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top. “It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!” —Los Angeles Times “A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes.” —The Wall Street Journal “An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could.” —Book Page “Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline.” —BusinessWeek “[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model.” —Advertising Age

    And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. Without Their Permission is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

    Do things look good on the outside but on the inside, you feel like a prisoner trapped in mediocrity? Or maybe you feel like you missed your chance, or you can’t find your starting point and no matter what you do, nothing moves you forward? You’re the underdog—dismissed, counted out, lacking the right resources and unsupported. This book changes all that by taking you on a journey and showing you what successful "Underdogs" throughout time have already discovered. Your so called disadvantaged are the fuel and the hidden superpower to accomplish anything you know the secret on how to flip the success switch on in your life... This Book will show you that as an underdog (Something we all are) you’re actually in a great position, and with one or two small shifts, you can unlock limitless potential. Being an underdog means you don’t have to worry about what other people think, you have a lot of room to improve, you can get easy momentum, you can sneak up on competitors, and you have incredible sources of motivation. Soon you will learn that being an underdog is actually your ultimate unfair advantage to next level wealth, prosperity, happiness and joy...

    It suggests that the surest way to liberate ourselves is through the power of our ideas.” —Nelson Mandela Foundation“This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that would stop you from trusting your instincts and finding an idea.” —Lee Clow, Global Director of Media Arts, TBWA\Chiat DayAs an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea , Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt’s claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking. The Art of the Idea provides a toolbox for achieving excellence and offers a new way of defining your world. By illustrating how to create space so ideas can breathe, it provides a lifeline to those who find themselves stuck in a rut. Unassuming, original, and accessible, the publication includes insights by this leader in creative thinking, and is accompanied by 20 original paintings and collages by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the Idea grants permission to trust our instincts, endure initial ridicule, and practice thinking as a team sport.Whatever your idea is about ideas, this book will change it.

    Renowned tech investor and start-up guru Brad Feld lights YOU on fire with this insider's book that will teach you how to launch, fund and run your own company. If you're already an entrepreneur or have always dreamed of being one, douse yourself in “Feld Thoughts” and catch the spark. You'll be burning, entrepreneur, with this e-book!. Brad's blog is a backstage pass to the 24/7 rock show that is tech startups. It is a master class in startup investing for givers and takers of funds. It is a rolling critique of tech products vast and simple (with enough edge to make the most scathing restaurant critic in Manhattan blush). And it is the journal of a peripatetic marathoner who still believes he will crack the four-hour mark someday. From such Feld Thoughts, we have constructed “The Burning Entrepreneur,” the e-book on startups that you would take to a desert island if it had electricity, a decent Internet connection and angel investors. “The Burning Entrepreneur” illuminates the actions and attitudes required to launch, fund and ignite your startup. Brad Feld is on fire. Find out what happens when you stand too close. TABLE OF CONTENTS - Introduction - Be on Fire - Be In Love With Your Business - Don't Be in the 99% - Ignorance Is Success - Meet the New Boss, NOT the Same as the Old Boss - Hire the Right People - It's the Product, Stupid! - Learning to Program: A Case Study - I Don't Hate Marketing: Neither Should You - OK, It's Really the Money, Stupid - Keeping Your You-Know-What Together - Burning Examples - Conclusion - Recommended Books for Burning Entrepreneurs GREAT EXCERPTS FROM THE BOOK It was during that car ride that my dad hit me with words that would prove to be fundamental for me: “If you aren’t standing on the edge you are taking up too much space.” Thirty years later that line continues to be a defining characteristic for how I live my life. I’m constantly pushing, looking for the edge of whatever I do. (pg 14) Over time, I’ve learned that none of the short-term moves in the stock market matter at all in my life. It’s occasionally entertaining to turn on CNBC and see my friend Paul Kedrosky in the octobox telling all the other people that they don’t actually understand macro-economics, but it’s no different than watching McEnroe when he’s announcing a Nadal–Federer match. It’s just sport. (pg 33) I don’t create products anymore (I invest in companies that create them), but I’m a great alpha tester. I’ve always been good at this for some reason — bugs just find me. While my UX design skills are merely adequate, I’ve got a great feel for how to simplify things and make them cleaner. (pg 58) If you are someone who spends 30 minutes or more a day “organizing yourself,” I encourage you to step back and think about what you could change and how that might shift you from focusing on organizing to working toward outcomes. It’s liberating. (pg 103) ...buy a copy to read more!

    Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

      Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.   Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.  I Will Teach You to Be Rich will show you: • How to crush your debt and student loans faster than you thought possible • How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny • How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too • How to talk your way out of late fees (with word-for-word scripts) • How to save hundreds or even thousands per month (and still buy what you love) • A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game • How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free • The exact words to use to negotiate a big raise at work  Plus, this 10th anniversary edition features over 80 new pages, including: • New tools • New insights on money and psychology • Amazing stories of how previous readers used the book to create their rich lives   Master your money—and then get on with your life.

    A philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.