Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    The typical American trades the vast majority of their time and energy for the hope that, someday, they will be free. Meanwhile, their intense pursuit of financial success is the very thing robbing them of freedom. So, Where Do We Find Freedom? What Should We Pursue/ In Lifeonaire, Steve Cook and Shaun McCloskey challenge you to consider what it is that you really desire. Through this story, they show how Americans often blindly pursue financial wealth thinking that it will reward them with what they want. But, what we really want is life. Our heart's desire is to become more than just a "success" by the world's standards- more than a millionaire. What we really want is to become a Lifeonaire.

    On San Julian Island, across Puget Sound from Seattle, Tessa Jordan works as a bookmobile librarian, recommending books and poems to her patrons. In her spare time, she cares for a colony of feral cats. But Tessa’s simple, satisfying life is shockingly upended after she meets Nick Payne, a respected community leader, and he invites her to dinner. Far from a pleasant first date, Tessa’s evening with Nick leaves her feeling confused and upset. After deep soul-searching, she decides to step forward and accuse him of assault. Her distress grows when local prosecutor Will Armstrong declines to pursue her case, citing lack of evidence. Her main solace is Hope, a courthouse dog, trained to comfort victims through the difficult judicial process. As she lays her head in Tessa’s lap, her gentle brown eyes seem to say, Don’t worry. Everything will be all right. Will, who is Hope’s primary handler, longs to get justice for Tessa, yet knows how rocky the path will be. It’s Hope who, true to her name, shines a bright ray through the darkness. With Hope by their side, Will and Tessa find surprising strength in each other as they learn just how resilient a heart—whether human or canine—can be.

    Kobe-ologists will devour this book, reveling in the anecdotes about his intensity & the engaging game recaps." —Associated Press“Every superhero needs an origin story.” –Jeff PearlmanThe inside look at one of the most captivating and consequential figures in our culture—with never-before-heard interviews.Kobe Bryant’s death in January 2020 did more than rattle the worlds of sports and celebrity. The tragedy of that helicopter crash, which also took the life of his daughter Gianna, unveiled the full breadth and depth of his influence on our culture, and by tracing and telling the oft-forgotten and lesser-known story of his early life, The Rise promises to provide an insight into Kobe that no other analysis has.In The Rise, readers will travel from the neighborhood streets of Southwest Philadelphia—where Kobe’s father, Joe, became a local basketball standout—to the Bryant family’s isolation in Italy, where Kobe spent his formative years, to the leafy suburbs of Lower Merion, where Kobe’s legend was born. The story will trace his career and life at Lower Merion—he led the Aces to the 1995-96 Pennsylvania state championship, a dramatic underdog run for a team with just one star player—and the run-up to the 1996 NBA draft, where Kobe’s dream of playing pro basketball culminated in his acquisition by the Los Angeles Lakers.In researching and writing The Rise, Mike Sielski had a terrific advantage over other writers who have attempted to chronicle Kobe’s life: access to a series of never-before-released interviews with him during his senior season and early days in the NBA. For a quarter century, these tapes and transcripts preserved Kobe’s thoughts, dreams, and goals from his teenage years, and they contained insights into and told stories about him that have never been revealed before.This is more than a basketball book. This is an exploration of the identity and making of an icon and the effect of his development on those around him—the essence of the man before he truly became a man.

    “For most of us,” writes Anna Borges, “self-care is a wide spectrum of decisions and actions that soothe and fortify us against all the shit we deal with.” You may already practice some form of self-care, whether it’s taking an extra-long shower after a stressful day, splurging on a ~fancy~ dinner, or choosing Netflix over that friend-of-a-friend’s birthday party. But when life gets so overwhelming that you want to stay in bed, some more radical care is crucial to maintain your sanity.The More or Less Definitive Guide to Self-Care is here to help you exist in the world. Borges gathers over 200 tips, activities, and stories (from experts and everyday people alike) into an A-to-Z list—from asking for help and burning negative thoughts to the importance of touch and catching some Zzz’s. Make any day a little more OK with new skills in your self-care toolkit—and energy to show up for yourself.

    But though Jordan had long accepted his fate, his parents still held out hope, and would do everything in their power to get him the help he so desperately needed.After a harrowing journey that proves the life of an active addict will always get worse, never better, Jordan found himself at the gates of Sand Island, Hawaii’s most notorious two-year inpatient treatment facility. He soon discovers that though his heart was in the right place, the hardest battle of his life was yet to come.One Hit Away is his arduous and unlikely true story of recovery, rehabilitation and redemption.

    Learn the process of community building from two of the top leaders, and duplicate the process for results.

    

    It offers a textbook-level depth of exploration with easy-to-understand examples and encouraging dialogue. Just as many biological symptoms (e.g., pain, fever, sweating) serve various functions, the book investigates an intriguing question: What if anxiety symptoms aren't merely the effect of some cause, but also personality-based and purposeful means to achieve goals?

    Those who hunt Rabbits are rarely able to rope in Elephants. Many organizations, even those that may have a brilliant start, falter in their attempts to achieve transformational growth in their later phases. In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore why this happens and what such organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his experiences as co-founder and subsequently Chairman of Mindtree Ltd and insightful stories from our everyday world, Bagchi demonstrates a crucial point: Organizations with real ambition to get to the top need to embrace the idea of scale and then ensure that it systematically pervades every aspect of its functioning. In doing this, he leads you to evaluate: Is your organization's infrastructure designed to evolve and ultimately mimic the simultaneity of a living organism? Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay? Does your sales force have as many hunters as it has farmers or is it dominated by a grizzly who just waits for the salmon to land in its mouth? In a fiercely competitive environment, are you really stepping 'out of the box' and learning from unusual sources? Are leaders in your organization truly building capacity or merely solving problems?Practical advice on real issues, from how to deal with consultants to the question of succession, words of caution on strategy traps and M&A's and invaluable insights into a whole range of growth-related issues - The Elephant Catchers has it all. Engaging, wise and thoroughly accessible, this book is a must-read for everyone in every organization seeking breakout success.

    

    Views are radically changing on practices to ensure the employees perform consistently well over many years. In this book, Sri Sri offers valuable tips for managers and leaders to become more effective in their roles and also on how to develop a conducive work environment so that both the employees and the organisation add value to each other.“Management begins in the mind.When the mind manages itself better,it can manage anything.”H. H. SRI SRI RAVI SHANKAR

    There are rappers who everyone loves and there are rappers who every rapper loves, and Corey Woods, a.k.a. Raekwon the Chef, is one of the few who is both. His versatile flow, natural storytelling, and evocative imagery have inspired legions of fans and a new generation of rappers. Raekwon is one of the founding members of Wu-Tang Clan, and his voice and cadence are synonymous with the sound that has made the group iconic since 1991. Now, for the first time, Raekwon tells his whole story, from struggling through poverty in order to make ends meet to turning a hobby into a legacy. The Wu-Tang tale is dense, complex, and full of drama, and here nothing is off-limits: the group’s origins, secrets behind songs like “C.R.E.A.M.” and “Protect Ya Neck,” and what it took to be one of the first hip-hop groups to go from the underground to the mainstream. Raekwon also delves deep into the making of his meticulous solo albums—particularly the classic Only Built 4 Cuban Linx—and talks about how spirituality and fatherhood continue to inspire his unstoppable creative process. A celebration of perseverance and the power of music, From Staircase to Stage is a master storyteller’s lifelong journey to stay true to himself and his roots.

    They bridge the gaps between the individual and the collective, the person and the purpose. The most successful and effective HR professionals see their careers as a calling, and their work, though driven by corporate goals, is graced by a sense of purpose, a profound generosity, and a love for what they do and the constituencies they serve.HR from the Heart is a book for HR practitioners who love their jobs -- or want to. Libby Sartain, one of the country's top human resources executives, reveals how HR professionals create a synergy between business objectives and the needs and wants of employees. This inspiring book is equal parts motivational message and how-to, confessional and career guide. Filled with stories from Sartain's considerable experience, HR from the Heart offers a first-hand perspective on forging relationships, selling HR to the company, taking diversity beyond ""by the book,"" keeping policy in perspective, and more -- all while making the right career moves, staying engaged, and forwarding the strategic goals of the company."

    What if you could convert everyday struggles, big and small, into the kind of fuel that spurs you past everyday normality to everyday greatness? This book is built upon a simple but powerful promise: anyone can use the ingredients of adversity to elevate one's business and life. Dr. Paul G. Stoltz is the world's leading expert on adversity-related research, theory, and applications. Erik Weihenmayer—a world-class mountain climber who happens to be blind—is Stoltz's Adversity Advantage personified. Their dream-team combination of wisdom and experience adds up to an application-packed program that shows listeners how to: —Rewire core response mechanisms to respond optimally to anything that happens the moment it strikes. —Move past coping with and managing adversity to harnessing adversity. —Pinpoint and grow Adversity Strengths—bring out the best under pressure.The Adversity Advantage blends proven leadership techniques with real-world anecdotes for a seven-step path to success.