If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.  What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

    Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be?The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

    This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters. The authors speak in concrete terms about how to dramatically improve your results in sales, relationship management, and organizational performance.Your success as a leader will always be based on the degree to which you are trusted by your stakeholders. Each chapter offers specific ways to train your thinking and your habits in order to earn the trust that is necessary to be influential, successful, and known as someone who makes a difference.Self-administered worksheets and coaching questions provide immediate insights into your current business challengesReal-life examples demonstrate proven ways to "walk the talk"Action plans bridge the gap between insights and outcomesPut the knowledge and practices in this fieldbook to work, and you'll be someone who earns trust quickly, consistently, and sustainably--in business and in life.

    Yet, for all its power and celebrity, few people understand Berkshire, and many assume it cannot survive without Buffett. This book proves them wrong.In a comprehensive portrait of the corporate culture that unites Berkshire's subsidiaries, Lawrence A. Cunningham unearths the traits that assure the conglomerate's continued prosperity. Riveting stories of each subsidiary's origins, triumphs, and journey to Berkshire reveal how managers generate economic value from intangibles like thrift, integrity, entrepreneurship, autonomy, and a sense of permanence.Rich with lessons for those wishing to profit from the Berkshire model, this engaging book is a valuable read for entrepreneurs, business owners, managers, family business members, and investors, and it is an important resource for scholars of corporate stewardship. General readers will enjoy learning how an iconoclastic businessman transformed a struggling textile company into a corporate legacy.

    This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your vision for your career and do work with purpose.What if success doesn't equal happiness?Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn't even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In - and we still feel incomplete. This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In this book, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as "a kick in the ass surrounded by a warm hug," Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you've only dared whisper it to yourself, this book is the permission you didn't even know you needed to live into it as only you can.

    With a focus on building stronger relationships with family and friends, Koch argues that we can achieve more by dedicating time to the few things that matter most, while worrying less about work.

    In more than 10,000 interviews, she has witnessed business leaders stumble and crumble, and political leaders ruin their chances for election by turning to stone (or mush) in front of crowds and cameras. Now, smart business and political leaders hire her to get them in shape for potentially grueling interviews and speeches. In "Speak Like a CEO", she shares the communication success secrets she teaches in her speaking, including to her impressive client list, which includes AT&T, Harvard Business School, Boston College, Ernst & Young, Fleet Bank and the North American Management Corporation.Her user-friendly approach and tested techniques can help just about anyone - newly minted business managers, seasoned CEOs, and those on the rise in any organization - learn how to develop an authoritative voice and credible presence for any public speaking situation. Divided into three parts, "Speak Like a CEO" includes everything you need to handle any kind of public speaking event or interview. In Part 1, The Secrets, she shares what she learned from 20 years on TV and radio, and how to develop credibility and authenticity. In Part 2, The Situations, readers will find easy-to-use advice to help them succeed in speeches, presentations, media interviews, Q&A sessions, business meetings, and even business-social conversations.Part 3, The Strategies, provides self-improvement plans (to reach short-term and long-term speaking goals) that can be easily customized to anyone's needs. She describes plenty of real-world examples to illustrate her points. Readers will learn what Martha Stewart learned the hard way about the importance of communication in a time of crisis. Or what Oprah Winfrey could teach all of us about being interviewed. Or Colin Powell's secret for coming across as authentic every time he speaks. Or what Mario Cuomo does (that anyone can do) to overcome stage fright. Bates'

    This radically simple concept is the heart of Leaders Open Doors.This book presents a fresh and unique take on leadership that will benefit experienced leaders and those just starting their leadership journeys. With a little courage, anyone at any level can be a leader.Drawing on two decades of experience, author and speaker, Bill Treasurer, in this new second edition, combines personal stories and anecdotes to illustrate how (and how not) to inspire people. He approaches these ideas with the belief that great leadership is not hierarchical--it is the peoples' willingness to take initiative and reach their goals that is crucial to successful leadership.

    In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach. Anything You Want is also available in a 5 pack, 52 pack and very limited edition Collectible, signed by Derek.

    Using Cates's easy-to-master referral-based selling techniques, readers:Work less and earn more by getting existing customers to work for them generating high-quality referralsTurn every business contact into a relationship and every relationship into a sales success story

    Its purpose is to inspire the extra level of effort that produces exponential results.

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    However, only a handful of colleges offer degrees in sales and most MBA programs don’t offer a single sales class. Business executives and investors have realized that a good sales team will make or break your business. As data and technology become cheaper to access, and more Well-educated people choose careers in sales; the world of sales is undergoing a massive transformation. Consider this book your degree in modern sales. I call it Sales Hacking. In Hacking Sales, you’ll learn how to build a fully streamlined sales engine using new technology built for salespeople along with innovative new techniques. I showcase over 150 tools throughout the book, as we walk through the processes behind building an fully efficient sales machine. Some of them include: -Building your Ideal Customer Profile -Finding theses Ideal Customers by the thousands -Getting Contact Info at Scale -Different Strategies for Targeting Prospects -How to Properly Segment Lists for Mass Emailing -Building, Testing, Measuring, Optimizing Email Campaigns -Hiring, Training, Managing Outsourced Sales Development Teams -Best Practices for Nurturing Leads -Negotiations, Objections, and Closing the Deal -The Art of Getting Referrals During the Honeymoon Period -Plus Bonus Material and Much More