Book picks similar to
MKTG by Charles W. Lamb Jr.


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The Norton Anthology Of American Literature


Nina Baym - 1979
    This modern section has been overhauled to reflect the diversity of American writing since 1945. A section on 19th-century women's writing is included.

A Guide to the Project Management Body of Knowledge (PMBOK® Guide)


Project Management Institute - 1995
    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

Intentional Interviewing and Counseling: Facilitating Client Development in a Multicultural Society


Allen E. Ivey - 2009
    Case studies, sample interviews, and a "Portfolio of Competencies" are just a few of the many tools that will help you master the material and become a better listener.

The Norton Anthology of English Literature, Vol. A: Middle Ages


M.H. Abrams - 1999
    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

Earth Science [With DVD-ROM]


Edward J. Tarbuck - 2008
    The twelfth edition of "Earth Science "offers a user-friendly overview of our physical environment with balanced, up-to-date coverage of geology, oceanography, astronomy, and meteorology for the undergraduate student with little background in science. The emphasis is on readability, with clear example-driven explanations. The twelfth edition takes full advantage of the subject's visual appeal, with discussions reinforced by incredible color photos and superb illustrations by Earth science illustrator and geologist Dennis Tasa.

The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications, with Exercises and Answer Keys


Amy Einsohn - 2000
    Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

Fundamentals of Anatomy & Physiology


Frederic H. Martini - 1988
    New Spotlight figures integrate brief text and visuals for easy reading. This package contains: Fundamentals of Anatomy & Physiology, Ninth Edition

An Introduction to Theories of Personality


B.R. Hergenhahn - 1980
    Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.

The American Community College


Arthur M. Cohen - 1989
    Anyone who wants to understand these complex and dynamic institutions—how they are evolving, the contributions they make, the challenges they face, the students they serve, and the faculty and leaders who deliver the services and the curricula—will find The American Community College both essential reading and an important reference book."—George R. Boggs, president and CEO, American Association of Community Colleges"I have been a community college president for over forty-one years and a graduate professor for three decades. This book has been an inspiration to generations of students, faculty members, and administrators. It has become the classic of the field because it has great 'take-home' value to us all."—Joseph N. Hankin, president, Westchester Community College"In this latest edition of The American Community College, the authors continue to manifest their unique, highly knowledgeable perspective about the community college. This book is must-reading for all who desire to understand one of the most important educational institutions in the twenty-first century."—Barbara K. Townsend, professor and director, Center for Community College Research, College of Education, University of Missouri–Columbia"Cohen and Brawer's classic work is the touchstone for a comprehensive overview of the American community college. This is a seminal book for graduate students as well as seasoned professionals for understanding this uniquely American institution."—Charles R. Dassance, president, Central Florida Community College

Be Our Guest: Perfecting the Art of Customer Service


Walt Disney Company - 2001
    Reprint. 25,000 first printing.

Managerial Economics: A Problem Solving Approach


Luke M. Froeb - 2007
    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

The Norton Anthology of English Literature, Volume 2: The Romantic Period through the Twentieth Century


M.H. AbramsKatharine Eisaman Maus - 1962
    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

Advertising and Promotion: An Integrated Marketing Communications Perspective


George E. Belch - 1997
    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Management: Leading & Collaborating in the Competitive World


Thomas S. Bateman - 2005
    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

Single Variable Calculus


James Stewart - 1991
    Stewart's Calculus is successful throughout the world because he explains the material in a way that makes sense to a wide variety of readers. His explanations make ideas come alive, and his problems challenge, to reveal the beauty of calculus. Stewart's examples stand out because they are not just models for problem solving or a means of demonstrating techniques--they also encourage readers to develp an analytic view of the subject. This edition includes new problems, examples, and projects.