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The Advertising Research Handbook by Charles E. Young
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Lessons From Critical Thinkers: Methods for Clear Thinking and Analysis in Everyday Situations from the Greatest Thinkers in History
Albert Rutherford - 2018
Lessons From Critical Thinkers provides intellectual power to engage with and participate in effective critical thoughts, arguments, debates, reading, and reflection drawn from methods in the history of philosophical cognitive development. •Learn to think slowly and deliberately before making a decision •Get ready to question opinions and even facts •Learn to gather information before jumping to conclusions •Accept and expect the biased and flawed nature of human cognition Lessons From Critical Thinkers gives you a thorough presentation of the ideas and principles of critical thinking practiced by the greatest minds in history. Learn about the most important critical thinking methods to make better decisions in your personal life, career, and friendships. Equip yourself with the essential methods for clear, analytical, logical thinking and critique in a range of ideas and everyday situations. • Discover critical thinking by familiarizing with concepts from other disciplines, like philosophy, cognitive biases and errors, race and gender from sociology and political science, and symbols from rhetoric. • Apply critical thinking and reasoning skills to your day to day problems • Find the most rewarding options in any opportunity. Lessons From Critical Thinkers is a helpful book for readers of any age and background who want to improve their critical thinking skills by learning from the greatest thinkers of all time. Learn to filter out irrelevant information efficiently and prioritize your resources to get the best results. Enhance your communication skills, reasoning, and logic. Improve your critical, logical, observational, and rational thinking skills with the timeless principles presented in this book.
Communication Theories: Origins, Methods and Uses in the Mass Media
Werner J. Severin - 1979
The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
Multimedia: Making it Work
Tay Vaughan - 1993
The reader will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites.
The 20-Minute Networking Meeting - Executive Edition: Learn to Network. Get a Job.
Marcia Ballinger - 2012
*U.S. Bureau of Labor Statistics. Lauded by Fortune 500 and international business leaders around the world, the Executive Edition takes the best elements of networkers from a wide array of businesses and industries, is combined with 40 years of the authors' professional networking experience from a hiring perspective, and culminates in a concise, efficient, and highly productive networking model. Chock full of real-world scenarios, short stories, meeting examples, and dozens of tips and observations from hiring authorities and recruiting experts, The 20-Minute Networking Meeting - Executive Edition shares the wisdom of senior executives who have been in transition (looking for work), and the perspectives of those who are most asked to network. Constructed to clarify and simplify networking for job-search, the Executive Edition also contains fully written networking stories that demonstrate the entire 20MNM model in action, ending with a complete set of "readiness worksheets" that guide the reader through actual networking preparation. An end-to-end lesson on job search networking, The 20-Minute Networking Meeting - Executive Edition is founded on the premises of gratitude, positivity, and reciprocity, and has found great success in the hands of executives, career coaches, outplacement firms, college graduates, and sales professionals around the globe.Also from Career Innovations Press:The 20-Minute Networking Meeting - Graduate EditionandThe 20-Minute Networking Meeting - Professional Edition
How You Can Talk to Anyone in Every Situation
Emma Sargent - 2010
Whether you're very shy or you just don t really enjoy small talk situations, this book will deliver all the techniques, tips and know-how you'll need to talk to anyone about anything, at any time and in any situation.
Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen - 2008
The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ -
Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA
`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′
- Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels
The Essentials of Persuasive Public Speaking
Sims Wyeth - 2014
And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth’s pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well.
Digital Communications
John G. Proakis - 1983
Includes expert coverage of new topics: Turbocodes, Turboequalization, Antenna Arrays, Digital Cellular Systems, and Iterative Detection. Convenient, sequential organization begins with a look at the historyo and classification of channel models and builds from there.
15 Successful Communications Lessons (Collection)
FT Press Delivers - 2010
Levine, and many more." Included in this collection: "Less Is More: The Proper Use of Graphics for Effective Presentations" (Jerry Weissman) "Grabbing Your Audience's Attention Immediately: If You Don't, Your Presentation May Be Doomed" (Jerry Weissman) "Don't Make Them Think : Creating the Best Flow for the Elements of any Great Presentation" (Jerry Weissman) "Grab Your Audience's Attention: First Impressions Set the Presentation On or Off Course" (Mark Magnacca) "Presenting to Win: How to Use Animation Effectively to Tell Your Story" (Jerry Weissman) "Presenting Data in Charts and Tables: Categorical and Numerical Variables" (David M. Levine and David F. Stephan) "How to Get Your Presentation Audience to Aha " (Jerry Weissman) "Capturing Your Audience Immediately (and You Are Off to a Great Presentation )" (Jerry Weissman) "Great Questions: The Most Important Tool in a Manager's Toolbox" (Terry J. Fadem) "How to Guide Conversations Toward Extraordinary Results" (Jurgen Wolff) "Unasked Questions Are Foolish Ones" (Terry J. Fadem) "Create Your Personal Questioning Style" (Terry J. Fadem) "How to Keep the Email Monster from Eating You Alive" (Jurgen Wolff) "How to Ask the Best Probing Questions" (Terry J. Fadem) "The Role of Listening in Asking the Right Questions" (Terry J. Fadem)
The Power of Understanding People: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance
Dave Mitchell - 2013
The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.
Powered by Happy: How to Get and Stay Happy at Work (Boost Performance, Increase Success, and Transform Your Workday)
Beth Thomas - 2010
Lyman, vice-president, American Eagle Outfitters
The Lexicon: A Cornucopia of Wonderful Words for the Inquisitive Word Lover
William F. Buckley Jr. - 1998
Introduction by Jesse Sheidlower; illustrations by Arnold Roth.
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Scott Goodson - 2012
It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.
Flying Against the Arrow: An Intellectual in Ceausescu's Romania
Horia-Roman Patapievici - 1995
The book vividly portrays the difficulties encountered by a young intellectual trying to shape himself under the oppressive Ceausescu regime and provides a stark depiction of a man's intellectual suffocation under hard-line socialist rule. The book's overall significance is therefore far more wideranging than just Romania or the 1980s.
Chief Of Staff: The Strategic Partner Who Will Revolutionize Your Organization
Tyler Parris - 2015
Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider: Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most commonly manage for leaders He also explores the history and current context for the role, provides guidelines for how to find and hire the right candidate, suggests ways to make the most of the first 90–100 days, and offers advice on how to develop the role over time.As several of the CEOs Parris interviewed point out, even if you never hire a chief of staff, the thought process that goes into considering the possibility can be a useful exercise in finding strengths and gaps in your current team or approach—and can help you lead more effectively.