Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits


Claire Díaz-Ortiz - 2019
    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand


Lee LeFever - 2012
    Your product or service works beautifully - but something is missing. People just don’t see the big idea - and it’s keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to:• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. • Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Neuroteach: Brain Science and the Future of Education


Glenn Whitman - 2016
    Thus it would seem obvious that an understanding of the brain - the organ of learning - would be critical to a teacher's readiness to work with students. Unfortunately, in traditional public, public-charter, private, parochial, and home schools across the country, most teachers lack an understanding of how the brain receives, filters, consolidates, and applies learning for both the short and long term. Neuroteach was therefore written to help solve the problem teachers and school leaders have in knowing how to bring the growing body of educational neuroscience research into the design of their schools, classrooms, and work with each individual student. It is our hope, that Neuroteach will help ensure that one day, every student -regardless of zip code or school type-will learn and develop with the guidance of a teacher who knows the research behind how his or her brain works and learns.

The Multiplier Effect: Tapping the Genius Inside Our Schools


Liz Wiseman - 2013
    By practicing these disciplines, you'll learn how to:Attract top teachers to your school Create an intense environment that demands people's best thinking Drive sound decisions by constructing debate and decision-making forums Give your team a sense of ownership for responsibilities and results

A Season on the Mat: Dan Gable and the Pursuit of Perfection


Nolan Zavoral - 1998
    One pair of hands--reaching up and out, as if to seize their observer--belonged to Danny Mack Gable, the greatest figure in the history of American wrestling. Gable's place in the university's pantheon was earned through his remarkable coaching career; for the past twenty-one years, Dan Gable's Iowa Hawkeyes have dominated wrestling to an extent rarely seen in any sport. In "A Season on the Mat," award-winning reporter Nolan Zavoral explores Iowa's storied wrestling program and Gable's record of excellence in an unprecedented, intimate look at the man and his methods. Gable grew up in Waterloo, Iowa, and quickly became a wrestling legend in a place where there was no higher aspiration. He charged through his high school years unbeaten--64-0--and then won 117 straight matches at Iowa State University before losing, in a shocking upset, in the NCAA finals of his senior year. Gable used the memory of that defeat as a spur to greater glory in the 1972 Olympics, when he won the gold medal by winning six matches in which he was not only unbeaten but unscored upon. But as great as his accomplishments were as a wrestler, they pale next to what he has achieved as a coach. In the twenty one years Gable has been head coach, his teams have won the Big 10 title every year and the NCAA championship fifteen times.As Gable approached the 1996-97 season, he was a mere shell of his usual, vigorous self. A dozen back and knee surgeries had reduced his proud athlete's walk to that of a stooped, shambling old man. Hecould no longer get down with his wrestlers and demonstrate holds and escapes. But with speculation rife about whether this season would be his last, Gable persevered--despite a midseason hip replacement operation--aiming toward the NCAA championship to be held in Cedar Falls, Iowa, right next door to Waterloo, where Gable had spent his wrestling youth."A Season on the Mat" chronicles this dramatic season, in which Gable led his team--far from his most talented--to the national title. Zavoral takes the reader behind the scenes, into the stifling heat of the wrestling room where young men from places like Rock Falls, Iowa, or Philip, South Dakota, sacrifice everything they have just to be a part of the Hawkeye program. We watch strongwilled athletes like Mike Mena, whose struggle to make weight almost cost him a shot at the national championship; Lincoln McILravy, who overcame persistent severe headaches to win his third national title in his four-year career; and all the other wrestlers who contributed to a record-breaking performance at the NCAAs, scoring the most points in collegiate wrestling history.But most important, we see the man behind the Gable legend. From his difficult upbringing, interrupted by the tragedy of his sister's brutal murder, through the single defeat that haunts him to this day, to the ups and downs of his phenomenal coaching career, Gable has come to symbolize to many all that is special about this demanding, elemental sport. Part biography, part chronicle, part portrait of this unique subculture, "A Season on the Mat" is the best and most thorough look at one of the most important and most overlooked figures in American athletics.

Egyptian Mythology: Classic Stories of Egyptian Myths, Gods, Goddesses, Heroes, and Monsters


Scott Lewis - 2018
    These timeless myths are fountains of insight and, many would argue, beacons of light that can shatter the darkness of ignorance. For those of you that are ready and willing to receive these ancient messages, your time has come. All you need to do is start reading. Then the wisdom of Thoth will begin to stir inside you.Some of the stories that you will find in this book are: The Story of Re The Book of Thoth The Story of Isis and Osiris Anubis and the Underworld The Great Queen Hatshepsut Horus: The Conquer of Set The Shipwrecked Sailor The Girl with Rose-Red Slippers The Adventure of Sinuhe The Taking of Joppa The Land of the Dead The Golden Lotus The Seven Year Famine: Khnemu of the Nile Bastet and the Cats The Peasant and the Workman Sphinx and the Prince The Treasure Thief And more! Every story has been formatted to create a clear and concise retelling for all of those who are not already familiar with the lore of ancient Egyptian culture!

The Quality School: Managing Students Without Coercion


William Glasser - 1990
    There is no doubt that we need to squeeze all blame, all coerion and all criticism out of any people-related business. Not until we realize that schools are in a people business will we ever be able to make meaningful changes."--Dr. Albert Mamary, former superintendent of schools, Johnson City, New York

No More Fake Reading: Merging the Classics with Independent Reading to Create Joyful, Lifelong Readers


Berit Gordon - 2017
    In this groundbreaking book, Berit Gordon offers the complete solution, a blended model that combines the benefits of classic literature with the motivational power of choice reading. With the blended model, teachers lead close examinations of key passages from classic texts, guiding students to an understanding of important reading strategies they can transfer to their choice books. Teachers gain a platform for demonstrating the critical reading skills students so urgently require, and students thrive on reading what they want to read. In this research-backed book, Gordon leads you step by step to classroom success with the blended model, showing:The basics of getting your classroom library up and running How to build a blended curriculum for both fiction and non-fiction units, keeping relevant standards in mind Tips and resources to help with day-to-day planning Ideas for selecting class novel passages that provide essential cultural capital and bolster students' reading skills Strategies for bringing talk into your blended reading classroom How to reach the crucial learning goal of transfer A practical, user-friendly approach for assessing each student's progress No More Fake Reading gives you all the tools you need to put the blended model to work for your students and transform your classroom into a vibrant reading environment. Berit Gordon coaches teachers as they nurture lifelong readers and writers. Her path as an educator began in the classroom in the Dominican Republic before teaching in New York City public schools. She also taught at the Teachers College of Columbia University in English Education. She currently works as a literacy consultant in grades 3-12 and lives in Maplewood, New Jersey with her husband and three children.

Winning Your Wife Back Before It's Too Late


Gary Smalley - 1999
    While there are numerous books designed for the spouse who wants to separate or divorce, there are few resources for those who want to reconcile the relationship. This book is written specifically for the man whose wife has walked out on him and wants to win her back. It includes step-by-step, easy-to-understand instructions and advice. Real-life examples offer insight into how other men won their wives back and a workbook section helps men develop a personalized game plan for their individual situations. Winning Your Wife Back Before It's Too Late offers simple steps that God can use to restore hope and make a positive difference in a marriage relationship.

Leading with Cultural Intelligence: The Real Secret to Success


David Livermore - 2015
    But not to worry, whether you're negotiating with vendors in Asia, exploring potential markets in Africa, or leading a diverse team at home, you don't have to master the nuances of every culture you encounter. With Cultural Intelligence, or CQ, you can lead effectively in any context.Featuring fresh research, case studies, and statistics on the ROI of improving your CQ, this new edition of Leading with Cultural Intelligence details a powerful, four-step model for becoming more adept at managing across cultures: Drive--boost your motivation for and confidence in interacting with other cultures Knowledge--understand the relevance of differences in religion, values, norms, and languages Strategy--plan ahead for unfamiliar cultural settings, but remain flexible if actual experience differs from expectations Action--successfully adapt your behavior to each situation With Leading with Cultural Intelligence as your guide, you'll be able to thrive in any business environment--whether it's across the world or in your own backyard.

Ask Powerful Questions: Create Conversations That Matter


Will Wise - 2017
    Introducing a set of practical tools for accessing and understanding others by changing the way we ask questions, Will shows how to transform “How are you?—I’m fine, thanks” into a conversation that changes not only how you lead, but who you are as a person. It took years of research, university teaching, and hundreds of client projects for Will to formulate his concept behind the art of asking powerful questions. In his book, Will breaks it down into six simple steps for all of us to be able to understand. The Asking Powerful Questions Pyramid™ shows you how to build: Intention Rapport Openness Listening Empathy Business professionals, personal coaches, teachers and anyone in a position of leadership will relate to the personal successes and failures Will shares as he unpacks the art of asking questions that elicit unconventional answers. Powerful questions can be used everywhere: from the board room to the city park, the dinner table to the grocery store. If you want to connect with employees at a team building retreat, hone your leadership skills as a new boss, improve the company culture where you work...this book is for you. If you want to navigate difficult conversations with your spouse or a friend, or practice presence-based listening with your kids...this book is for you. If you want to become a better educator and facilitate an ice breaker conversation with colleagues...this book is for you. Ask Powerful Questions invites the reader on a journey that explores: the clarity of intent, connecting through rapport, creating openness, reflective listening, and empathy. How can we explore the space between ourselves and others, and exchange meaningful perspectives? Just ask—powerfully.

Learning and Leading with Habits of Mind: 16 Essential Characteristics for Success


Arthur L. Costa - 2008
    Costa and Bena Kallick present a comprehensive guide to shaping schools around Habits of Mind. The habits are a repertoire of behaviors that help both students and teachers successfully navigate the various challenges and problems they encounter in the classroom and in everyday life. The Habits of Mind include* Persisting* Managing impulsivity* Listening with understanding and empathy* Thinking flexibly* Thinking about thinking (metacognition)* Striving for accuracy* Questioning and posing problems* Applying past knowledge to new situations* Thinking and communicating with clarity and precision* Gathering data through all senses* Creating, imagining, innovating* Responding with wonderment and awe* Taking responsible risks* Finding humor* Thinking interdependently* Remaining open to continuous learningThis volume brings together--in a revised and expanded format--concepts from the four books in Costa and Kallick's earlier work Habits of Mind: A Developmental Series. Along with other highly respected scholars and practitioners, the authors explain how the 16 Habits of Mind dovetail with up-to-date concepts of what constitutes intelligence; present instructional strategies for activating the habits and creating a thought-full classroom environment; offer assessment and reporting strategies that incorporate the habits; and provide real-life examples of how communities, school districts, building administrators, and teachers can integrate the habits into their school culture. Drawing upon their research and work over many years, in many countries, Costa and Kallick present a compelling rationale for using the Habits of Mind as a foundation for leading, teaching, learning, and living well in a complex world.

Remote, Inc.: How to Thrive at Work . . . Wherever You Are


Robert C. Pozen - 2021
    But that’s hard to do when you, your boss or your team are still trying to replicate the way you work at the office, enduring an endless series of video calls while pretending that yes, everyone is wearing pants.Remote, Inc. shows you a new approach, based on the mindset and habits of people who flourish while working outside the office some or all of the time.  These are the folks who manage to get even more done at home, even though you know they’ve got kids or dogs underfoot and somehow fit in a daily run at lunchtime. Their secret? They think like a “business of one.” That’s how productivity experts Robert C. Pozen and Alexandra Samuel describe the mindset that lets people thrive when they’re working remotely, whether working from home full-time or spending a few days each week in the office. You can follow their lead by embracing the work habits and independence of an entrepreneur – while also tapping into the benefits of collegiality and online collaboration.Remote, Inc. maps out the principles that drive this entrepreneurial approach, and translates them into the specific habits and tools that make remote work productive and enjoyable. It shows you how to:Focus on goals and results instead of the 9-to-5 scheduleWow your managers by treating them like valued clientsBeat information overload with a system that prioritizes the most important emails and messages   Make online meetings purposeful, focused and engaging Learn to love your colleagues again by building great relationships through online collaborationPlan for success in a world in which many professionals will work remotelyJust as important as making you a professional powerhouse, Remote Inc. will help you find a balance between work from home, and life at home.

The Secret Joy of Hygge: A Practical Guide to Cultivating Happiness in the Everyday


Alexandra Amarotico - 2019
    Sipping a cozy cup of tea. Nesting at your desk surrounded by your favorite plants and pictures. Gathering loved ones around your table. All are the hygge way.With simple, actionable techniques, you’ll learn how to embody hygge inside—and how to live it at home, at work, and with family and friends. If your life is a little frantic and you’re looking to slow down, de-stress, and increase your overall happiness, this book is for you.The Secret Joy of Hygge includes: Hygge 101—defines hygge, explains the history behind the concept, and describes its role in creating happiness Hygge for all—shows you how to apply this Danish idea to your life no matter where in the world you live Beyond hygge—examines related topics like meditation, feng shui, and minimalism Explore hygge and discover the simple joys of unplugging and reconnecting with yourself and your world. Let these step-by-step strategies be your guide.

Deep Waters: Courage, Character and the Lake Timiskaming Canoeing Tragedy


James Raffan - 2003
    James Raffan is that rare author, proving with Deep Waters that he is a masterful storyteller who has not only penned a story that is by turns harrowing and poignant, but is also a powerful investigative work that sensitively explores the nature of courage, risk and loss. On the morning of June 11, 1978, 27 boys and four leaders from St. John’s School in Ontario set out on a canoeing expedition on Lake Timiskaming. By the end of the day, 12 boys and one leader were dead, with all four canoes overturned and floating aimlessly in the wind. This tragedy, which was first deemed to be an “accident,” was actually, as James Raffan explains, a shocking tale of a school’s survival philosophy gone terribly wrong, unsafe canoes and equipment, and a total lack of emergency preparedness training. Deep Waters is a remarkable story of endurance, courage and unspeakable pain, a book that also explores the nature of risk-taking and the resilience of the human spirit.