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International Business: The Challenge of Global Competition [With Access Code]
Donald A. Ball - 1990
Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
An Introduction to Database Systems
C.J. Date - 2003
This new edition has been rewritten and expanded to stay current with database system trends.
Food Science
Norman N. Potter - 1978
This new edition retains the basic format and pedagogical features of previous editions and provides an up-to-date foundation upon which more advanced and specialized knowledge can be built. This essential volume introduces and surveys the broad and complex interrelationships among food ingredients, processing, packaging, distribution and storage, and explores how these factors influence food quality and safety. Reflecting recent advances and emerging technologies in the area, this new edition includes updated commodity and ingredient chapters to emphasize the growing importance of analogs, macro-substitutions, fat fiber and sugar substitutes and replacement products, especially as they affect new product development and increasing concerns for a healthier diet. Revised processing chapters include changing attitudes toward food irradiation, greater use of microwave cooking and microwaveable products, controlled and modified atmosphere packaging and expanding technologies such a extrusion cooking, ohmic heating and supercritical fluid extraction, new information that addresses concerns about the responsible management of food technology, considering environmental, social and economic consequences, as well as the increasing globalization of the food industry. Discussions of food safety an consumer protection including newer phychrotropic pathogens; HAACP techniques for product safety and quality; new information on food additives; pesticides and hormones; and the latest information on nutrition labeling and food regulation. An outstanding text for students with little or no previous instruction in food science and technology, Food Science is also a valuable reference for professionals in food processing, as well as for those working in fields that service, regulate or otherwise interface with the food industry.
Investments
Zvi Bodie - 1989
It blends practical and theoretical coverage, while maintaining an appropriate rigor and a clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts. It is also the only graduate Investments text to offer an online homework management system, McGraw-Hill's "Connect Finance."
Systems Analysis and Design Methods
Jeffrey L. Whitten
As with the previous editions of this book, the authors write to balance the coverage of concepts, tools, techniques, and their applications, and to provide the most examples of system analysis and design deliverables available in any book. The textbook also serves the reader as a professional reference for best current practices.
Introductory Chemistry
Nivaldo J. Tro - 2002
"Introductory Chemistry, "Fourth Edition extends chemistry from the laboratory to your world, helping you learn chemistry by demonstrating how it is manifested in your daily life. Throughout, the Fourth Edition presents a new student-friendly, step-by-step problem-solving approach that adds four steps to worked examples (Sort, Strategize, Solve, and Check). This proven text continues to foster student success beyond the classroom with MasteringChemistry(R), the most advanced online tutorial and assessment program available. Note: This is the standalone book, if you want the book/access card order the ISBN below: 0321741021 / 9780321741028 Introductory Chemistry Plus MasteringChemistry with eText -- Access Card Package Package consists of: 0321687930 / 9780321687937 Introductory Chemistry 032173002X / 9780321730022 MasteringChemistry with Pearson eText -- Valuepack Access Card -- for Introductory Chemistry
Cultural Studies. Theory and Practice
Chris Barker - 2000
Barker covers an enormous amount of material. He explicates key concepts and theories in the field and focuses upon particular issues of contemporary interest. Barker is always fair in his assessment of contrasting arguments and alternative points of view. Cultural Studies - Theory and Practice will enable students to make sense of a complex, fascinating and vital field of study′ Jim McGuigan, University of LoughboroughIt is comprehensive in scope, clearly written, competent and accurate, and yet provides an original and useful perspective on cultural studies as well as an overview of key concepts, methods, topics, and the material of cultural studies Doug Kellner, Graduate School of Education, UCLAThe book is certainly the most wide ranging in the market and the book is very popular with students... they believe it represents good value for money because of its comprehensiveness... students appreciate the accessibility of the language and the explanation of difficult theoretical concepts Paul Manning Sociology Dept, de Montfort UniversityChris Barker has extensively revised and updated his bestselling textbook Cultural Studies, to produce an up-to-date second edition of a book that is already a comprehensive, one-stop guide for students of cultural studies and cultural theory.Widely adopted in its first edition the Second Edition is even more accessible to the student reader, featuring: two new chapters covering central problems in cultural studies; biology, evolution and culture; additional new material across the original chapters; added pedagogical features including chapter summaries, student exercises, boxed information, and more bullet points; greater clarity of expression; and an expanded glossary of key concepts.Comprehensive in scope, and authoritative and balanced in its analysis, Cultural Studies maps the field, and guides the reader through all the core topics included on Cultural Studies courses, including: the key concepts in cultural studies; the key figures and schools of thought; the essential methodologies; the historical roots of the subject; the turns toward ideology, language, gender, race and identity; the challenges posed by postmodernism and postcolonialism.This book is essential reading for all students of Cultural Studies, and the addition of even more student friendly features, will extend its readership.
Project Management: Achieving Competitive Advantage
Jeffrey K. Pinto - 2006
Cases, examples and problems from a variety of project types are used to illustrate the text.
Anatomy & Physiology for Speech, Language, and Hearing
J. Anthony Seikel - 1996
ANATOMY AND PHYSIOLOGY FOR SPEECH, LANGUAGE, AND HEARING is a core course for all Speech Pathology and Audiology students. In 2004, 239 colleges and universities offered graduate programs in speech-language pathology that are accredited by the Council on Academic Accreditation in Audiology and Speech-Language Pathology. Total undergraduate enrollment: 16,397. (Source: CAPCS, June 2006.) Total graduate enrollment: 7,389. (Source: CAPCS, June 2006.)
Organic Chemistry
Leroy G. Wade Jr. - 1987
This text, organized with a traditional functional-group approach, applies the most modern teaching and pedagogical techniques to the study of organic chemistry. In a highly accessible fashion, this top-selling text bridges the gap between conceptual understanding and actual application - while strongly emphasizing the development of problem-solving skills. Additionally, it provides up-to-date aspects of spectroscopy, relevant photographs, and many applications to polymer chemistry integrated throughout the text.
Sacred Cows Make the Best Burgers: Developing Change-Driving People and Organizations
Robert J. Kriegel - 1997
Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them.
Management
Ricky W. Griffin - 1984
This highly successful program takes a functional approach to the process of management, with a focus on active planning, leading, organizing, and controlling. Ricky Griffin's straightforward writing style and well-researched in-text examples have made this book uncommonly student-friendly. The Ninth Edition has been significantly revised to reflect the most recent issues that managers face, with a new and enhanced focus on the service sector, ethics, global management, and information technology. Additionally, the text integrates issues such as the balance of theory and practice and uses examples based on small companies and non-profit organizations to underscore the idea that management is not simply confined to large businesses.
Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues
Henry R. Cheeseman - 1992
Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.