Book picks similar to
System1 - Unlocking Profitable Growth by John Kearon
psychology-and-marketing
social-economics-behaviour
design
marketing-theory-advertising
Engagement by Design: Creating Learning Environments Where Students Thrive
Douglas Fisher - 2017
No student wants to be bored. So why isn't every classroom teeming with discussion and activity centered on the day's learning expectations? Engagement by Design gives you a framework for making daily improvements in engaging your students, highlighting opportunities that offer the greatest benefit in the least amount of time. You'll learn how focusing on relationships, clarity, and challenge can make all the difference in forging a real connection with students. Engagement by Design puts you in control of managing your classroom's success and increasing student learning, one motivated student at a time.
Rich Church, Poor Church: Keys to Effective Financial Ministry
J. Clif Christopher - 2012
Clif Christopher's nearly forty years in ministry as a pastor and President of Horizons Stewardship Company, he has witnessed the financial stewardship practices of thousands of churches. A few have exceptional records in acquiring and managing the necessary funds for mission and ministry, but the vast majority struggle every year to get by.In this important new work made even more relevant by our economic times, Christopher contrasts the traits of the most productive congregations with those who perennially fail to secure the funds to perform transformational ministry. Some churches practice the necessary financial habits that form the foundation of successful ministry, and others waste valuable resources and undermine ministry opportunities.Through Christopher's insight born out of years of experience and consultation, readers can assess the financial condition of their own churches.
Ice to the Eskimos: How to Market a Product Nobody Wants
Jon Spoelstra - 1997
YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Services Marketing: Integrating Customer Focus Across the Firm
Valarie A. Zeithaml - 1902
Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
Security Pillar: AWS Well-Architected Framework (AWS Whitepaper)
AWS Whitepapers - 2016
It provides guidance to help customers apply best practices in the design, delivery, and maintenance of secure AWS environments. This documentation is offered for free here as a Kindle book, or you can read it in PDF format at https://aws.amazon.com/whitepapers/.
Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm
Arthur Gensler - 2015
The book covers the essentials of leadership, talent acquisition and operations, while outlining the creative strategies that propelled a small business into one of the largest and most admired in its industry. This guidebook is full of well-tested ideas that are applicable to someone running a small, medium or large a professional firm—or running any project where people, profit and customers matter.
Curriculum: Foundations, Principles, and Issues
Allan C. Ornstein - 2008
Fully updated, the text engages the reader in its discussion of both technical and non-technical models of curriculum development.
Coaching: The 7 Laws Of Coaching: Powerful Coaching Skills That Will Predict Your Team’s Success (7 Laws, coaching questions, coaching books, the coaching habit)
Brian Cagneey - 2016
By answering the crucial coaching questions and developing genuine leadership and integrity, you can instill these attributes in those around you. When you put these proven steps and strategies to use, people will follow you willingly – because you’ve shown yourself to be an excellent coach! All business books and coaching books will tell you that the coaching habit is a difficult challenge, and how to coach is no easy task, but when you put these coaching skills to the test, you’ll be coaching teams to winning performances in no time!
When you purchase The 7 Laws of Coaching, you’ll get a FREE bonus e-book: Developing Powerful Visions: Learn the Art of Empowering People Around You and Live With Purpose
In The 7 Laws of Coaching, Brian Cagneey explains: The 1st Law of Coaching: Developing the Right Mindset The 2nd Law of Coaching: Being Strong Without Being Mean The 3rd Law of Coaching: The Secret to Finding Solutions The 4th Law of Coaching: A Special Ingredient for Motivating People The 5th Law of Coaching: The Forgotten Law of Getting Results The 6th Law of Coaching: The Only Way Someone Can Improve The 7th Law of Coaching: Keeping Everyone on Track
Don’t wait another minute – Purchase The 7 Laws of Coaching: Powerful Coaching Skills that will Predict Your Team’s Success! today!
Just Scroll Up and Hit the “Buy With One Click” Button – It’s Fast and Easy! This book has a 100% Money Back Guarantee. If these principles don’t work for you, send it back. No questions asked! DON'T WAIT! LEARN THE SECRETS OF COACHING WITH THESE 7 LAWS! PURCHASE your copy NOW Tags: coaching, coaching business, coaching questions, questions for coaches, coaching books, coaching sports, books on coaching, habits of coaching, habits of a coach, the coaching habit, coaching skills, coaching skill, how to be a good coach, how to coach, coaching teams, coaching business teams, life coaching
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls - 2007
Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual. --Adam Morgan, Founder, EatbigfishMark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the 'we' revolution? --Ed Keller, CEO, The Keller Fay GroupHerd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now. --David Abraham, EVP, The Learning ChannelAs important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich. --Mark Sherrington, Global Brands Director, SABMillerRead this book. Think about it. If you're going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works. --Russell Davies, Founder, Open Intelligence Agency
To Sell is Human: The Surprising Truth About Moving Others
Daniel H. Pink - 2012
Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Customers Included: How to Transform Products, Companies, and the World - With a Single Step
Mark Hurst - 2013
Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.
Eat That Cookie!: Make Workplace Positivity Pay Off... for Individuals, Teams, and Organizations
Liz Jazwiec - 2009
For Individuals, Teams and Organizations Is it possible to create a positive workforce in negative times? Yes, it is, says speaker, strategist and consultant Liz Jazwiec, RN. But first you have to get real about how tough a job in healthcare really is. About the negative things you and your staff members do to make it even tougher. In her new book, Eat THAT Cookie! How Workplace Positivity Pays Off...For Individuals, Teams and Organizations, Liz gets real about all that and more. In her darkly humorous, ever-so-slightly sarcastic style -after all she was an ER nurse - she builds a case for the powerful benefits of a positive workplace. (Hint: better patient service, improved efficiencies and lower employee turnover all make the list.) Funny, inspiring and relatable, Eat THAT Cookie! is packed with realistic, down-to-earth tactics leaders can use right now to infuse positivity into their culture. Why hokeyness - in the form of giant smiley face cookies and no-negativity days - actually works. Readers will learn: How to decree and enforce mandatory fun so that it s really, well, fun Guidelines for doing celebrations the right way Strategies for dealing with queens, poisoners, complainers and other problem people How not to succumb to process paralysis Why victim thinking is so destructive, and how to eliminate it from the organization How to stop judging shoe-heel smashers, pants unzippers, and other irritating patients For the first 18 years of my career I used to say that if we could just get some decent patients I would love my work! says Liz. But the perfect clientele doesn t exist. And guess what? I can have a good day anyway. I ve found that happiness is a decision anywhere, any time, in any economy. Put the tips in Eat THAT Cookie! into practice, you ll be amazed by the rapid improvements you see in your organization - in terms of energy, focus, productivity and yes, happiness.
Broken Windows, Broken Business
Michael Levine - 2006
Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. "In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business." "Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand." "With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot."--BOOK JACKET.
The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
Ken Burnett - 2006
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.
Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed
Kenneth H. Blanchard - 2018
During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from The One Minute Manager, Cayla teaches Steve the three tricks of self leadership. These three techniques not only empower him to keep his job, but give him the skills he needs to keep growing, learning, and achieving.The primary message of SELF-LEADERSHIP AND THE ONE MINUTE MANAGER is that power, freedom, and autonomy come from having the right mindset and the skills needed to take personal responsibility for success.