For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year. Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?

    Still, only a few of us have the discipline to make it past the first few entries, and fewer still manage to create diaries whose insight and visual beauty can inspire anyone but their authors. Drawing from Life: The Journal as Art is an exploration of these exceptionsbooks of obsessive wonder filled to their borders with drawings, sketches, watercolors, graphs, charts, lists, collages, portraits, and photographs. Jennifer New takes readers on a spirited tour into the private worlds of journal keepersan architect, a traveler, a film director, an archeologist, a cancer patient, a songwriter, a quiltmaker, a gardener, an artist, a cyclist, and a scientist, to name just a fewillustrating a broad range of journaling styles and techniques that in the end show how each of us can go about documenting our everyday lives. Excerpts from journals by such artists as Maira Kalman, Steven Holl, David Byrne, and Mike Figgis give us a peek at how creative souls observe, reflect, and explore.For those who already keep a journal, Drawing from Life will be an inspiration. For those who have always wanted toor tried and failedit might just be the motivation needed to get past that first week.

    The author explains, and illustrates, basic concepts such as the co-operative principle, deixis, and speech acts, providing a clear, concise foundation for further study.

    Magazine. 30 illustrations.

    The story revolves around United Nations employee Gerry Lane (Pitt), who traverses the world in a race against time to stop a pandemic that is toppling armies and governments and threatening to annihilate humanity itself.World War Z: The Art of the Film is the official illustrated companion to the movie, and features a wealth of stunning production art, design sketches and storyboards, alongside the full shooting script.(TM) & © 2013 Paramount Pictures. All Rights Reserved.

    Drawing on an enormous range of examples, Kress and van Leeunwen examine the ways in which images communicate meaning.

    Semiology, therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification . . . The Elements here presented have as their sole aim the extraction from linguistics of analytical concepts which we think a priori to be sufficiently general to start semiological research on its way. In assembling them, it is not presupposed that they will remain intact during the course of research; nor that semiology will always be forced to follow the linguistic model closely. We are merely suggesting and elucidating a terminology in the hope that it may enable an initial (albeit provisional) order to be introduced into the heterogeneous mass of significant facts. In fact what we purport to do is furnish a principle of classification of the questions. These elements of semiology will therefore be grouped under four main headings borrowed from structural linguistics: I. Language and Speech; II. Signified and Signifier; III. Syntagm and System; IV. Denotation and Connotation."--Roland Barthes, from his Introduction

    Now, in this Very Short Introduction, Lee provides a magnificent look at the genre in which she is an undisputed master--the art of biography. Here Lee considers the cultural and historical background of different types of biographies, looks at the factors that affect biographers, and asks whether there are different strategies, ethics, and principles required for writing about one person compared to another. She also discusses contemporary biographical publications and considers what kind of lives are the most popular and in demand. And along the way, she answers such questions as why do certain people and historical events arouse so much interest? How can biographies be compared with history and works of fiction? Does a biography need to be true? Is it acceptable to omit or conceal things? Does the biographer need to personally know the subject? Must a biographer be subjective?About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Rick Steves, bestselling author of travel guides to Europe, offers well-tested phrases and key words to cover every situation a traveler is likely to encounter. This handy guide provides key phrases for use in everyday circumstances, complete with phonetic spelling, an English-Italian and Italian-English dictionary, the latest information on European currency and rail transportation, and even a tear-out cheat sheet for continued language practice as you wait in line at the Sistine Chapel. Informative, concise, and practical, Rick Steves' Italian Phrase Book and Dictionary is an essential item for any traveler's zainetto.

    Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

    Drawing on a survey of eighty families in Chicago who were interviewed on the subject of their feelings about common household objects, Mihaly Csikszentmihalyi and Eugene Rochberg-Halton provide a unique perspective on materialism, American culture, and the self. They begin by reviewing what social scientists and philosophers have said about the transactions between people and things. In the model of 'personhood' that the authors develop, goal-directed action and the cultivation of meaning through signs assume central importance. They then relate theoretical issues to the results of their survey. An important finding is the distinction between objects valued for action and those valued for contemplation. The authors compare families who have warm emotional attachments to their homes with those in which a common set of positive meanings is lacking, and interpret the different patterns of involvement. They then trace the cultivation of meaning in case studies of four families. Finally, the authors address what they describe as the current crisis of environmental and material exploitation, and suggest that human capacities for the creation and redirection of meaning offer the only hope for survival. A wide range of scholars - urban and family sociologists, clinical, developmental and environmental psychologists, cultural anthropologists and philosophers, and many general readers - will find this book stimulating and compelling.

    The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.

    For eight editions, it has been known for its thorough coverage, student-friendly tone, model interior design, and abundant samples of the techniques and guidelines discussed throughout the book. As always, Mike Markel keeps pace with current technologies and the realities of technical communication today.

    It is also a graphic history of the development of written communication and offers a singular insight into the psychology of the primitive mind.The Book of Signs contains 493 classified and documented illustrations, collected, drawn, and explained by the celebrated typographer Rudolf Koch. Divided into 14 different categories, it includes General Signs, The Cross, Monogram of Christ, Other Christian Signs, Monograms of Medieval Church and State Leaders, Stone Masons' Signs, The Four Elements, Astronomical Signs, Astrological Signs, Botanical Signs, Chemical Signs, House and Holding Marks, Miscellany, and Runes."Provides the contemporary artist with a rich design vocabulary on which to improvise."—Art in Focus."An inspiration to graphic artists everywhere."—Graphis."An artistic and typographical achievement of considerable beauty and worth."—Psychiatric Quarterly.

    . . . Unlike Dewey, he has provided detailed incisive argumentation, and has shown just where the dogmas and dualisms break down.” —Richard Rorty, The Yale Review