The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

    In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.ContentsRichard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook

    It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

    In it, you'll discover exactly how you can use your life insurance to benefit you while you are alive—and help you build financial security. In addition, it will reveal ways to make the best of your policy no matter what age you are. Most people don't realize what a powerful tool they have in their life insurance policies—this book will be your guide.Life insurance is one of the oldest financial products around, and yet it is one of the most misunderstood. People debate its efficacy from every angle, but rarely is it championed. That is, until recently. Now, in this landmark book, you'll discover:• The invaluable CLUE concept• How to leverage opportunity and investment capability• How one dollar can do many jobs• How to use your death benefit while you are alive• Why you should set up a family bank• And much more."Live Your Life Insurance" is a book about life and living—using and benefiting from your life insurance while you are alive to enjoy it. And, in today's economy, it is more important than ever to understand and utilize all the financial tools we have at our disposal.

    We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher

    In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.

    

    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!

    What was life like in the early days of Facebook? How did the company operate when it was just a small startup? Who were this team of misfits that built one of the most powerful tech companies in the world? In How I Lost 170 Million Dollars, Noah Kagan paints a compelling picture of the ups, downs, hard work, wild partying, and fascinating characters that populated the office during his time as Facebook's 30th employee.

    It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

    I have been starting and running businesses for the past 13 years. My entrepreneurial journey began with multiple businesses offline, but in 2011 I discovered the 'internet as a business' and decided that I would never work offline again. By 2012, I was running a successful software company from my laptop, travelling the world with my wife and daughter, and playing drums in a punk rock band. I had the freedom to work when and where I wanted and had achieved the 4 Hour Work Week, but I had the desire to do something meaningful. Up until now, I had spent a large portion of my life picking the brains of entrepreneurs that had walked the entrepreneurial path before me and I wanted to share what I had learned -- entrepreneurs are not born, they are created through mindset, hard work, and a desire to do meaningful work. 200+ interviews and over 1.2 million downloads later and I want to give you the best hacks. That's exactly what this book will give you. I love how the internet has changed mine and my family's life and I cannot wait to help you start, build, and grow your very online business. The entrepreneurs and experts you will learn from (plus 40 more inside!) How to stop struggling with failure, with Seth Godin, best selling author. It is all about overcoming each obstacle as it hits and not giving up, with Brian Smith, founder of UGG Boots. Most things in life fail - it's okay, with James Altucher, entrepreneur and bestselling author. True success comes from having a ton of failures and then learning from them, with Nellie Akalp, founder of CorpNet. Entrepreneurs are not born, they're made, with Landon Ray, founder of OntraPort. Why you need to become the CEO of your own business, with Brian Clark, cofounder of Rainmaker Digital. You have to learn to love what you do, versus trying to do what you love, with Kate Matsudaira, founder of PopForms. The best way to be wrong, with with Chris Brogan, founder of Owner Media. Let your challenges become your super powers, with Dominic Johnson-Hill, founder of Plastered Tshirts. Choosing the path of unpredictability, with Jon Stein, founder of Betterment. Who should read this book Are you stuck and don't know what to do next? In this book, Jonny will be your personal mastermind, coach, and mentor as he gives your the guidance and kick in the ass you need today. Do you want to control your destiny? If you want to design a lifestyle that puts you in control of your time and income, this book is for you. Do you want to do work that matters? If you want to work on projects that make a real impact and have meaning to you and others, this book will let you discover your true value. Want the freedom to travel? If the idea of working on your business while traveling the world makes you smile, digital entrepreneurship and Hack the Entrepreneur is for you. What's Inside 1. Getting Started There are similar obstacles we all face or have faced when getting started in business. Once we've broken through and started, we all wish we could've started sooner. Now you can. 3.

    Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:Make a big splash, instead of a lot of little ripplesAlways have a pipeline to the presidentOwn a market, not a millThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.