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    What it does require is some knowledge of the tricks and techniques that make words stick.   In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.   With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

    The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).

    Smith is a legend in the world of finance. Part adventurer and part economic warrior, this Indiana Jones of the financial world was an advance man for the forces of globalization, having spent more than thirty years traveling through five continents, buying and selling high-risk securities in the world's most downtrodden economies. So tenuous was his operation and so covert the transactions, that an overnight fluctuation in a country's currency rate could mean the difference between a spectacular profit or a devastating loss. Today, the trade in emerging market debt is worth more than five billion dollars a day, but it was virtually nonexistent when Smith, a one-time collections lawyer, pioneered the business in the late 1970s. Riches Among the Ruins is the extraordinary story of Robert Smith's search to make money doing the riskiest kind of business. We are at his side as he travels through the treacherous and exhilarating world of the debt trader, dodging bullets and roadside bombs in post-Saddam Iraq, and risking his life on the chaotic streets of Nigeria. As he engages in a battle of wills with businessmen in Istanbul, and loses millions overnight in the ruins of the post-Soviet Russian economy, we experience all of the thrill and terror that accompanies making big money in emerging markets. At once adrenaline-fueled and utterly compelling, this is the gripping story of one man's quest for fortune where others fear to tread.

    She doesn’t talk about high finance or managing money; instead, she goes far deeper to explore debt as an ancient and central motif in religion, literature, and the structure of human societies. By looking at how debt has informed our thinking from preliterate times to the present day, from the stories we tell of revenge and sin to the way we order social relationships, Atwood argues that the idea of what we owe may well be built into the human imagination as one of its most dynamic metaphors. Her final lecture addresses the notion of a debt to nature and the need to find new ways of interacting with the natural world before it is too late.

    You are familiar with the major openings. You have played over some of the famous grandmaster tournament games. You ahve read a few books on the strategy and theory of chess.Yet your game does not improve. Why? How many times, having played the opening according to the "book" and having attained a satisfactory position, do you ask your self, "What do I do now?"Winning Chess answers that question. The proper use of combination play is the secret of winning chess. Winning Chess not only tells you, but graphically and forcefully shows you, how to recognize the elements of winning tactical combinations and how to apply them to actual games positions. It teaches you how to look for the distinguishing characteristics and repetitive patterns that announce the presence of a potential combination.It shows you how to exploit these patterns to achieve such winning tactica as The Pin, The Knight Fork, The Double Attack, The Discovered Check, The Skewer and a dozen others. Each tactical theme is explained, demonstrated, analyzed and illustrated from the simplest form to the more complex situations that arise in master games. Each chapter constitutes a unique lesson in attacking play, and each can be applied directly to your own game.If you learn these lessons well, you will be well on the road to playing winning chess.

    Here are some of the remarkable features of Barnes & Noble Classics:New introductions commissioned from today's top writers and scholarsBiographies of the authorsChronologies of contemporary historical, biographical, and cultural eventsFootnotes and endnotesSelective discussions of imitations, parodies, poems, books, plays, paintings, operas, statuary, and films inspired by the workComments by other famous authorsStudy questions to challenge the reader's viewpoints and expectationsBibliographies for further readingIndices & Glossaries, when appropriateAll editions are beautifully designed and are printed to superior specifications; some include illustrations of historical interest. Barnes & Noble Classics pulls together a constellation of influences—biographical, historical, and literary—to enrich each reader's understanding of these enduring works. One of history’s greatest political philosophers, Niccolò Machiavelli is notorious for his treatise The Prince, which has become a cornerstone of modern political theory. Written in 1513 and published in 1532, after Machivelli’s death, The Prince immediately provoked controversy that has continued unabated to this day. Defining human nature as inherently selfish, Machiavelli proposes that social conflict and violence are natural phenomena that help determine the ablest, most versatile form of government. Asserting that idealism has no place in the political arena, The Prince primarily addresses a monarch’s difficulties in retaining authority. Considered the first expression of political realism, it has often been accused of advocating a political philosophy in which “the end justifies the means.” Indeed the emphasis in The Prince on practical success, at the expense even of traditional moral values, earned Machiavelli a reputation for ruthlessness, deception, and cruelty. Many scholars contend, however, that the author’s pragmatic views of ethics and politics reflected the realities of his time, as exemplified by the Medici family of Florence. Debates about Machiavelli’s theories are as lively today as they were 450 years ago, but no one questions the importance of his fundamental contribution to Western political thought. This newly translated edition also includes Machiavelli’s Letter to Francesco Vettori, The Life of Castruccio Castracani, and excerpts from the Discourses on Livy.Wayne A. Rebhorn, Celanese Centennial Professor of English at the University of Texas, has authored numerous studies of Renaissance European literature. His Foxes and Lions: Machiavelli’s Confidence Men won the Howard R. Marraro Prize of the Modern Language Association of America in 1990.

    These people include:Hundreds of thousands of men and women who read his magazine for guidance and straightforward information about exercise, nutrition, and living with strength.Elite professional athletes, among them John Elway, Karl Malone, Mike Piazza, and Terrell Davis ?ho have turned to Phillips for clear–cut information to enhance their energy and performance.People once plagued by obesity, alcoholism, and life–threatening ailments who accepted a personal challenge from Bill Phillips and, with his help, have regained control of their bodies and their lives.When you begin to apply the information in this book, you will be proving to yourself that astounding changes are within your grasp too. And, you will discover Body –for–LIFE is much more than a book about physical fitness ?t's a gateway to a new and better life, a life of rewarding and fulfilling moments, perhaps more spectacular than you've ever dared to dream before.Within 12 weeks, you too are going to know ?ot believe, but know : that the transformation you've created with your body is merely an example of the power you have to transform everything else in your world. In language that is vivid and down–to–earth, Bill Phillips guides you, step by step, through the integrated Body –for–LIFE Program, which reveals:How to lose fat and increase your strength by exercising less, not more;How to tap into an endless source of energy by living with the Power MindsetTM;How to create more time for everything meaningful in your life;How to trade hours of aerobics for minutes of weight training ?ith dramatic results;How to make continual progress by using the High–Point TechniqueTM;How to feed your muscles while starving fat with the Nutrition–for–LIFE MethodTM;How thousands of ordinary people have now become extraordinary and how you can, too;How to gain control of your body and life, once and for all.The principles of the Body –for–LIFE Program are surprisingly simple but remarkably powerful. So allow yourself to experience the force of the information in this book, allow yourself to take your mind, your body, your life to a higher point than you may have ever dreamed you could. All in as little as 12 weeks.

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    The text consists of 13 chapters and a final section on Basic and Advanced Leadership Skills. Authors Hughes, Ginnett, and Curphy have drawn upon three different types of literature: empirical studies; interesting anecdotes, stories and findings; and leadership skills to create a text that is personally relevant, interesting and scholarly. The authors' unique quest for a careful balancing act of leadership materials help students apply theory and research to their real-life experiences.

    The Acorn Principle is a guide to doing a complete "life checkup" that will help you pinpoint your talents and strengths. Nurturing those strengths is the key to the success you've always wanted but didn't know how to attain. By reading this book and doing the simple exercises, you'll learn things about yourself that you and most people don't even suspect. You will learn: Why some people attract you and others repel you * How to predict your instinctive reactions to various situations to understand what circumstances you thrive in and why * Where your intellectual blind spots are * Why you like and dislike certain things and how to use that knowledge to motivate yourself * Who are the most influential people in your life and how to connect with them and others more effectively * How to control your simple daily actions in such a way that you develop new abilities and continually grow a better life.The potential to live the life of your dreams exists within you. The more you explore your talents, your relationships, and the patterns in your life, the more readily you will be able to tap into those potentials. A more fulfilling and meaningful life is possible for you without changing your nature; it will come from discovering who you already are. The mighty oak sleeps within you . . . right now.

    With just two previous novels to his credit, Patrick A. Davis has become known for edge-of-your-seat military fiction. Of his first novel, The General, the Houston Chronicle proclaimed, "Davis scored a hit". And Publishers Weekly agreed that his "adrenaline-charged" second novel, The Passenger, firmly established him as "a writer with a knack for white-knuckled suspense". In The Colonel, Davis creates a new hero caught in the midst of the case of his life. Retired Air Force investigator Martin Collins lives a quiet life in rural Virginia, working as the local chief of police and consulting on military homicides. When he's called in to assist on a grisly triple murder, nothing can prepare him for the crime scene: Colonel Margaret Wildman and her two young children, their throats slashed, left to die in pools of their own blood. At first, there seems to be no motive for the murders. But as Collins digs through an increasingly puzzling maze of clues, he reveals a secret that leads to the highest levels of the government-and the military. Buried files reveal a link between Colonel Wildman and a series of fatal airline crashes; political pressure to keep a secret grows, as does the body count. Collins finds his own life jeopardized as he closes in on the truth, culminating in a shocking confrontation on the floors of Congress.

    

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Awakening the reader like caffeine for the heart, am I being kind revives the spirit and blazes a direct path to a more peaceful and kindhearted world. In this captivating guide to personal transformation, author and inspirational speaker Michael J. Chase reveals how one simple question has the power to change your life and the lives of those around you. As you ask, "am I being kind" in seven vital areas of your life, you discover the secret to creating unlimited joy, inner peace, and the life you've always dreamed of. Having experienced the "art of unkindness" throughout much of his life, Michael shares his own journey of self-discovery and the lessons learned from unlikely spiritual teachers along the way. Through riveting true stories and a unique step-by-step program, am I being kind shows you how the astonishing power of kindness can change your heart, your life, and ultimately, your world.